臺灣博碩士論文加值系統

由過去傳統產業及農業社會發展至高科技產業，進而帶動服務業經濟產業的成長。商業與服務業等第三級產業成為帶動經濟發展的新核心，知識，文化與創意成為新經濟利潤的來源。商業發展將經濟重心移到新都會區，導致舊商業區的沒落，都市再造計畫為了振興城市中的衰落區，將各地公有閒置空間土地再利用。台南文化創意商圈-正興商圈即為舊商業區沒落再興起的實際案例。
本研究欲探討正興文化創意商圈進行社區總體營造興起的過程以及採行的策略，結合行銷領域中的共創價值理論，分析商圈在社區總體營造各階段中管理架構、資源、經驗環境、共同生產、價值獲取等五大因子彼此的互動關係。
經由共創價值模式的策略執行，落實文化創意商圈的社區總體營造計畫，並透過文化活動的舉辦及文化商品的創造，帶來文化創意商圈品牌建立以及文化創意產業在地化的成長，促進文化創意產業國際化與在地化的發展。

Nowadays, business and service industries become the primary development in economics environment, taking the place of traditional industry in algricultural society and technology industry in 20th centry. Economics developmnet gives a rise to new promising business district but also leads to decadency of old central business area. Without proper management in old central business areas, where brings into many idle spaces and wreckages. To rescue the decline areas in cities and countries, urban regeneration program is under construction by different ways.
The research is focus on the re-construction strategy of Tainan Jeng Shing cultural creative business area by qualitative method. To investigate how the old business district developes by marketing paradigm Value co-creation strategy in each re-construction period. To analyze the interaction between five main factors: management structure、resources、process environment、co-production、perceived value of value co-creation modle.
In conclusion, value co-creation strategy completely put into Tainan Jeng Shing cultural creative business area by implementing cultural activities and publishing cultural products, which strengthens integrated community development establishment, successfully facilitats the growth of localization and globalization in cultrural creative industry.

第一章 緒論 1
第一節 研究背景與動機 1
壹 、研究背景 1
貳 、研究動機 2
第二節 研究目的與問題 4
第三節 研究流程 5
第二章 文獻回顧 6
第一節 價值共創之服務主導邏輯 6
壹 、商品主導邏輯 7
貳 、服務主導邏輯 8
第二節 、價值共創之架構模型 12
壹 、管理架構(Management structure): 13
貳 、資源(Resources): 14
參 、經驗環境(Process environment): 14
肆 、共同生產(Co-production): 14
伍 、價值獲取(Perceived benefits): 15
第三章 文化創意產業發展 16
第一節 、文化創意產業定義與內容 16
壹 、文化的定義 16
貳 、何謂文化產業 16
參 、台灣文化創意產業起源與範疇 16
第二節 、台南地方文化發展 29
第三節 、社區總體營造計畫 31
壹 、部會施策: 31
貳 、實際案例 32
第四節 小結 33
第四章 研究設計 34
第一節 研究場域 34
第二節 研究工具 37
第三節 研究對象 43
第五章 研究分析與討論 45
第一節 正興文化商圈社區總體營造發展歷程 45
壹 、理念宣導期(2009~2012年) 48
貳 、資源擴展期(2013~2014年) 53
參 、人才培育期(2015~現今) 61
第二節 社區總體營造計畫成果 72
壹 、地方文化商品 72
貳 、地方文化活動 78
參 、地方凝聚力 79
第三節 討論與分析 80
壹 、管理架構(Management Structure) 80
貳 、資源(Resources) 82
參 、經驗環境(Process Environment) 87
肆 、共同生產(Co-production) 89
伍 、價值獲取(Perceived benefits) 90
第四節 小結 93
第六章 結論與建議 95
第一節 研究結論 95
第二節 實務意涵與理論貢獻 96
壹 、理論貢獻 96
貳 、實務意涵 96
第三節 研究限制與建議 99
壹 、研究限制 99
貳 、研究建議 100

中文參考文獻
行政院經濟建設委員會，挑戰2008 : 國家發展重點計畫全體研討會 會議實錄(2002)，台北 : 行政院文化建設委員會
周一星(2003)，城市地理學，北京: 商務印書館
Hesmondhalgh, David(2006)(廖珮君譯)，文化產業，台北：韋伯文化國際出版有限公司
夏學理(2008)，文化創意產業概論，台北，五南圖書出版股份有限公司
王素彎(2006)，台灣文化產業的發展，經濟前瞻雙月刊，經濟前瞻第107期，第45~52頁
漢寶德(2014)，文化與文創，台北，聯經出版公司
王士齊(2016)，《文創百百種，台南哪一種?》，出代誌-台南文創園區系列報導
王珮瑜(2011)，《在時間的巷弄中窩居：府城佳佳西市場》，數位典藏
城鄉環境共生論壇論文集(2004)。臺北市：內政部營建署
柯一青(2015). 臺灣在地化社區營造與文化創意產業發展分析. [The Analysis of Local Community Building and Development of Cultural and Creative Industries in Taiwan]. 文化創意產業研究學報, 5(1), 19-27.
唐學斌(1972). 社區組織與社區發展. 台北: 新陸書局.
陳向明(2002). 社会科學質的硏究: 五南圖書出版股份有限公司.
鈕文英(2013). 研究方法與論文寫作: 雙葉書廊.
林榮泰(2005). 文化創意, 設計加值. Cultural Creativity Added Design Value), 藝術欣賞, 2005 年, 7.
林金定, 嚴嘉楓, ＆ 陳美花(2005). 質性研究方法: 訪談模式與實施步驟分析. 身心障礙研究季刊, 3(2), 122-136.
林榮泰(2005). 文化創意, 設計加值. Cultural Creativity Added Design Value), 藝術欣賞, 2005 年, 7.
柯一青(2015). 臺灣在地化社區營造與文化創意產業發展分析. [The Analysis of Local Community Building and Development of Cultural and Creative Industries in Taiwan]. 文化創意產業研究學報, 5(1), 19-27.
唐學斌(1972). 社區組織與社區發展. 台北: 新陸書局.
陳向明(2002). 社會科學質的硏究: 五南圖書出版股份有限公司.
鈕文英(2013). 研究方法與論文寫作: 雙葉書廊.
吳綱立. (2007). 永續社區理念之社區營造評估體系建構之研究: 以台南縣市社區營造為例. JOURNAL OF HOUSING, 16(1).
林金定, 嚴嘉楓, ＆ 陳美花. (2005). 質性研究方法: 訪談模式與實施步驟分析. 身心障礙研究季刊, 3(2), 122-136.
林榮泰. (2005). 文化創意, 設計加值. Cultural Creativity Added Design Value), 藝術欣賞, 2005 年, 7.
柯一青. (2015). 臺灣在地化社區營造與文化創意產業發展分析. [The Analysis of Local Community Building and Development of Cultural and Creative Industries in Taiwan]. 文化創意產業研究學報, 5(1), 19-27.
陳向明. (2002). 社会科學質的硏究: 五南圖書出版股份有限公司.
陳其南. (1995). 社區總體營造的意義. 宜蘭縣 [社區藝文活動企劃人才研究會–基礎班學員手冊]》, 頁, 5.
陳亮全. (1995). 談馬公中央街的社區總體營造. 媽宮 [街內] 今昔學術研討會專輯. 澎湖: 縣立文化中心, P7-14.
陳亮全. (2000). 近年台灣社區總體營造之展開. JOURNAL OF HOUSING, 9(1).
鈕文英. (2013). 研究方法與論文寫作: 雙葉書廊.

 
英文參考文獻
Aarikka-Stenroos, L., ＆ Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15-26. doi: http://dx.doi.org/10.1016/j.indmarman.2011.11.008
Adorno, T. W., ＆ Horkheimer, M. (1997). Dialectic of enlightenment (Vol. 15): Verso.
Andreu, L., Sánchez, I., ＆ Mele, C. (2010). Value co-creation among retailers and consumers: New insights into the furniture market. Journal of Retailing and Consumer Services, 17(4), 241-250.
Barney, J. B., ＆ Clark, D. N. (2007). Resource-based theory: Creating and sustaining competitive advantage: Oxford University Press Oxford.
Bendapudi, N., ＆ Leone, R. P. (2003). Psychological implications of customer participation in co-production. Journal of Marketing, 67(1), 14-28.
Bharti, K., Agrawal, R., ＆ Sharma, V. (2014). What drives the customer of world's largest market to participate in value co-creation? Marketing Intelligence ＆ Planning, 32(4), 413-435.
Bogdan, R., ＆ Biklen, S. (2007). Qualitative research for education: An introduction to theory and practice: Boston: Allyn and Bacon.
Bogdan, R., ＆ Lutfiyya, Z. (1992). Standing on its own: Qualitative research in special education. Controversial issues confronting special education: Divergent perspectives, 243-251.
Braun, V., ＆ Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
Chan, K. W., Yim, C. K., ＆ Lam, S. S. (2010). Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures. Journal of Marketing, 74(3), 48-64.
Chandler, J. D., ＆ Wieland, H. (2010). Embedded relationships: Implications for networks, innovation, and ecosystems. Journal of Business Market Management, 4(4), 199-215.
Day, G. S., Deighton, J., Narayandas, D., Gummesson, E., Hunt, S. D., Prahalad, C., . . . Shugan, S. M. (2004). Invited commentaries on “evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 18-27.
Denzin, N. K., ＆ Lincoln, Y. S. (1998). The landscape of qualitative research: Theories and issue: Thousand Oaks, CA: Sage Publications.
Frow, P., Nenonen, S., Payne, A., ＆ Storbacka, K. (2015). Managing Co‐creation Design: A Strategic Approach to Innovation. British Journal of Management, 26(3), 463-483.
Gebauer, H., Johnson, M., ＆ Enquist, B. (2010). Value co‐creation as a determinant of success in public transport services: A study of the Swiss Federal Railway operator (SBB). Managing Service Quality: An International Journal, 20(6), 511-530. doi: doi:10.1108/09604521011092866
Grönroos, C. (2008). Service logic revisited: who creates value? And who co‐creates? European Business Review, 20(4), 298-314. doi: doi:10.1108/09555340810886585
Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing theory, 11(3), 279-301.
Grönroos, C., ＆ Voima, P. (2012). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 133-150. doi: 10.1007/s11747-012-0308-3
Gruhl, D., Bailey, J., Spohrer, J., ＆ Maglio, P. (2007). Steps toward a science of service systems. Computer(1), 71-77.
Hilton, T. (2008). Leveraging operant resources of consumers: improving consumer experiences or productivity? The Marketing Review, 8(4), 359-366.
Johnson, B. C., Manyika, J. M., ＆ Yee, L. A. (2005). The next revolution in interactions. McKinsey Quarterly, 4, 20-33.
Kaynak, E., Bloom, J., ＆ Leibold, M. (1994). Using the Delphi technique to predict future tourism potential. Marketing Intelligence ＆ Planning, 12(7), 18-29.
Kotler, P. (2002). Marketing places: Simon and Schuster.
Kumkum Bharti, R. A. a. V. S. (2015). Value co-creation Literature review and proposed conceptual framework. International Journal of Market Research, 57(4), 33. doi: 10.2501
Lincoln, Y. S., ＆ Denzin, N. K. (2000). The seventh moment: Out of the past. Handbook of qualitative research, 2, 1047-1065.
Lincoln, Y. S., ＆ Guba, E. G. (1985). Naturalistic inquiry (Vol. 75): Sage.
Lusch, R. F., ＆ Vargo, S. L. (2011). Service‐dominant logic: a necessary step. European Journal of Marketing, 45(7/8), 1298-1309. doi: doi:10.1108/03090561111137723
Morgan, R. M., ＆ Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The journal of marketing, 20-38.
Nambisan, S., ＆ Baron, R. A. (2007). Interactions in virtual customer environments: Implications for product support and customer relationship management. Journal of interactive marketing, 21(2), 42-62.
Normann, R. (2001). Reframing business: When the map changes the landscape: John Wiley ＆ Sons.
Payne, A. F., Storbacka, K., ＆ Frow, P. (2007). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83-96. doi: 10.1007/s11747-007-0070-0
Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors: Simon and Schuster.
Romero, D., ＆ Molina, A. (2011). Collaborative networked organisations and customer communities: value co-creation and co-innovation in the networking era. Production Planning ＆ Control, 22(5-6), 447-472. doi: 10.1080/09537287.2010.536619
Spohrer, J., Vargo, S. L., Caswell, N., ＆ Maglio, P. P. (2008). The service system is the basic abstraction of service science. Paper presented at the Hawaii international conference on system sciences, proceedings of the 41st annual.
Stake, R. E. (1995). The art of case study research: Sage.
Throsby, D. (2004). Assessing the impacts of a cultural industry. The Journal of Arts Management, Law, and Society, 34(3), 188-204.
Townley, B., Beech, N., ＆ McKinlay, A. (2009). Managing in the creative industries: Managing the motley crew. Human relations, 62(7), 939-962.
Vargo, S. L., ＆ Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17. doi: 10.1509/jmkg.68.1.1.24036
Vargo, S. L., Maglio, P. P., ＆ Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145-152. doi: http://dx.doi.org/10.1016/j.emj.2008.04.003
Wang, Y., Chan, S. F., ＆ Yang, Z. (2013). CUSTOMERS'PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA. Journal of Electronic Commerce Research, 14(1), 49.
Yin, R. (1994). Case study research: Design and methods . Beverly Hills: CA: Sage publishing.
Yin, R. K. (2003). Case study research: Design and methods, 3rd edn. Applied Social Research Methods Series, vol. 5: Sage Publications, Thousand Oaks.