臺灣博碩士論文加值系統

出口發展對促進經濟增長和發展的重要作用。出口競爭力的理解主要有一直奉行的經濟變量和市場條件的條款。這項研究涉及了調查巴拉圭巴拉圭茶cocido產業出口競爭力的決定因素，並制定了一個框架，以加強馬黛茶cocido產業的競爭力。
本研究以國家競爭優勢模型，其中包括邁克爾·波特（1998）的鑽石：需求狀況，因子條件，相關和支持性產業，企業戰略，結構和競爭，機遇和政府的ROL的作用;分別評估競爭和巴拉圭的競爭力的性質。這種集成方法是必不可少的，以確定巴拉圭馬黛茶Cocido行業提高競爭力的可能策略。
採用定性研究方法和波特的鑽石模型作為本研究提出的模型。採用面對面的結構式問卷訪談，從三種不同的來源，二是來自巴拉圭政府（REDIEX）和一個由私營部門（中心Yerbatero Paraguayo）收集原始數據。馬黛茶出口區域的關鍵利益相關者被認為是受訪者。
由經驗證據的支持下，這項研究顯示，在全球馬黛茶Cocido行業競爭的激烈程度是非常高的。此外，巴拉圭擁有一些有利條件了眾多不利條件。最後，一些策略建議，以改善全球茶產業巴拉圭的競爭力。

Export development plays an important role in promoting economic growth and development. Understanding of export competitiveness has primarily been pursued in terms of economic variables and market conditions. This study involved an investigation into the determinants of export competitiveness of yerba mate cocido industry in Paraguay and to develop a framework to enhance the competitiveness of yerba mate cocido industry.
This study takes Michael Porter’s (1998) diamond of national competitive advantage model that includes: demand condition, factor condition, related and supporting industries, firm strategy, structure and rivalry, role of chance and the rol of government; to assess the nature of competition and Paraguayan competitiveness respectively. This integrated approach is essential to identify the possible strategies for the Paraguayan Yerba Mate Cocido industry to improve the competitiveness.
A qualitative research approach was used and Porter’s diamond model was taken as proposed model of this study. Face to face interviews with the structured questionnaire was used to collect primary data from the three different sources, two from the Paraguayan government (REDIEX) and one from the private sector (Centro Yerbatero Paraguayo). Key stakeholders of yerba mate cocido exporting area were considered as the respondents.
Supported by the empirical evidences, this research reveals that the intensity of competition in the global Yerba Mate Cocido industry is very high. Moreover, Paraguay has many unfavorable conditions together with some favorable conditions. Finally some strategies are recommended to improve the Paraguayan competitiveness in the global tea industry.

Abstract 2
Table of Content 5
List of Tables 8
List of Figures 9
List of Abreviations 10
I Introduction
1.1 Introduction 11
1.2 Motivation 13
1.3. Purpose 14
1.4 Objective 14
1.5 Contributions and Limitations 14
II Literature Review
2.1 Yerba Mate Cocido 16
2.1.1 Yerba Mate Cocido Product Analysis 16
2.1.2 Native to the 21st century of Yerba Mate Cocido 17
2.1.3 Quality of Yerba Mate Cocido 21
2.1.4 Certification Process 21
2.1.5 Cost associated with the production 22
2.1.6 Cultivable land in Paraguay of Yerba Mate Cocido 22
2.1.7 Commodity chain production 23
2.1.8 International positioning of Paraguayan Yerba Mate Cocido 25
2.1.9 Properties of Yerba Mate Cocido 28
2.1.10 Main actors involved in the competitiveness of Paraguayan Yerba Mate Cocido industry 30
2.1.11 Yerba Mate Cocido today 30
2.2 International competitiveness of Agricultural products 30
2.2.1 Constituents of the competitiveness of agricultural products 35
2.2.1.1 Coordination 35
2.2.1.2 Leverage 36
2.2.1.3 Long-term orientation 37
2.2.1.4 Means and channels 38
2.2.1.5 Commodity trap avoidance 40
2.3 SWOT analysis 40
2.3.1 Strengths 41
2.3.2 Opportunities 41
2.3.3 Weakness 41
2.3.4 Threats 41
2.4 Michael Porter’s Five Forces analysis 42
2.4.1 Industry rivalry 42
2.4.2 Bargaining power of buyers 43
2.4.3 Bargaining power of suppliers 43
2.4.4 Threats of substitutes 43
2.4.5 Threats of new entrants 43
2.5 Michael Porter’s Diamond of National Competitive Advantage Model 43
2.5.1 Elements 43
2.5.1.1 Factor conditions 44
2.5.1.2 Demand conditions 45
2.5.1.3 Related and supporting industries 46
2.5.1.4 Strategy, structure and rivalry 46
2.5.1.5 The role of chance 47
2.5.1.6 The role of government 47
III Methodology
3.1 Resarch structure 50
3.1.1 Michael Porter’s Diamond of National Competitive Advantage
Model 53
3.1.1.1 Questionnaire 54
3.2 Participants and data collection 58
3.2.1 Ministry of Industry and Commerce 59
3.2.2 Centro Yerbatero Paraguayo 60
3.3 Methods for avoiding bias 60

IV Data Analysis and Results
4.1 Michael Porter’s Diamond of National Competitive Advantage Model Elements 65
4.1.1 Factor conditions 65
4.1.2 Demand conditions 68
4.1.3 Related and supporting industries 69
4.1.4 Strategy, structure and rivalry 70
4.1.5 The role of chance 71
4.1.6 The role of government 71
V Conclusion
5.1 Conclusion 73
References 77
Appendix 1 83
Appendix 2 84
Appendix 3 95
Appendix 4 105

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