|
Traditional market represents its genuine characters upon different urban hierarchy and is normally classified “market landuse pattern” in Taiwan. What sells in the traditional market and its space orientations affect the degrees of satisfaction and space recognition of customers, physically and psychologically. Facing the strong competitions from modern supermarkets, traditional markets nowadays have to struggle for survival.
There are 4 patterns of traditional markets which include 1.dot-development pattern, 2.line-development pattern, 3.suface-development pattern, and 4.volume-development pattern. The circulation system of the first three patterns lay with horizontal pattern while the last has its unique own space and exits with multi-layer circulations. The interior decorations, structure patterns, facilities intensities, space allocations, and parking management of these four patterns vary. This research aims to explore the space recognition differentials from the customers’ perspectives.
The result of the research shows that the inside layouts and outside overall looking of a traditional market may not effect the desire and satisfaction of the customer toward it. The goal of a traditional market is to provide necessary and diversified goods such that the negative impact on customers may be reduced to some extent. The efforts made from the government may instead be one of the positive factors that would enhance the satisfaction degree of the customers. This research may provide some in-depth sights on the perspectives of management and planning of traditional markets, which may show some profits if they could be modified with flavor of tradition and modernity.
|