一、中文部分
于健、陳姿璇(2011)，產品綠色屬性與綠色形象對消費者購買意願之研究－以油電混合車為例，環境管理研究，12(1)，68-84。
中國21世紀議程管理中心 (2008) 譯， William McDonough & Michael Braungart (2002)原著， 從搖籃到搖籃－綠色經濟的設計提案，野人文化有限公司。
王玉婷(2010)，綠色形象在不同產業的品牌效益之研究，南台科技大學企業管理研究所未出版之碩士論文。王志剛、謝文雀(1995)譯，恩格爾等(1995)原著，消費者行為，台北：華泰書局。
朱啓祥(2009)，汽車品牌形象與中古車之知覺風險、知覺品質及知覺價值對購買意願關係之探討，育達商業技術學院企業管理研究所未出版之碩士論文。
吳裕文(1994)，來源國家品牌形象之研究，國立中正大學企業管理研究所未出版之碩士論文。
李德治、童惠玲(2010)，多變量分析，臺北：雙葉書廊。
林宗德(2010)，數位產業綠色競爭策略之研究－以C公司事務機器為例，萬能科技大學經營管理研究所未出版之碩士論文。姜曙光(2003)，關於綠色產品及其定價若干問題的理性思考，商業研究，7，27-29。
胡瑋純(2009)，服務品質、議題行銷及企業形象對購買意願之影響－顧客信任的干擾效果，真理大學管理科學研究所未出版之碩士論文。陳鉦達(2002)，企業形象、服務補救期望與補救後滿意度關係之研究，中國文化大學國際企業管理研究所未出版之碩士論文。張春興(1988)，張氏心理學辭典，台北：東華。
張宏生、劉芷伶(2010)，台灣旅館業綠色行銷與環保標章探討，健康管理學刊，8(1)，47-60。
張永鑶(2007)，便利商店贈品促銷與購買意願關係之研究-以知覺價值為中介變數，國立台北科技大學商業自動化與管理研究所未出版之碩士論文。張淑青(2004)，服務知覺價值多構面量表之實證研究，企業管理學報，63，95-120。張寶文(2012)，綠色行銷、綠色產品知覺價值與購買意願之研究，中國文化大學企業實務管理數位學習研究所未出版之碩士論文。章凱淇(2009)，消費者對有機食品涉入程度、知覺價值及其購買意願之研究，亞洲大學休閒與遊憩管理學系碩士班未出版之碩士論文。許士軍(1987)，管理學，臺北：東華書局。
黃俊英(2007)，綠色行銷不求人，載於陳育棠（主編），96綠色行銷推廣操作手冊－入門綠色商業的實務寶典，28-31。臺北：經濟部商業司。
舒馨慧(2009)，綠色消費與綠色行銷整合建構環保商品開發行銷新策略，大葉大學設計暨藝術學院未出版之碩士論文。楊東震(2007)，綠色產品新趨勢，空大學訊，383，59。
楊緒永(2009)，品牌形象、知覺價值、口碑、產品知識與購買意願之研究－以手機為例，南華大學企業管理系管理科學未出版之碩士論文。劉昌勇、呂宏豔(2002)，綠色管理：現代企業持續發展的必然趨勢，現代企業，6。
劉崇世(2008)，制度型信任機制與消費者知覺價值對購買意願影響之研究－以Yahoo!奇摩拍賣為例，高雄應用科技大學資訊管理系未出版之碩士論文。劉志宏(2010)，天然化妝品商店體驗行銷、品牌形象、知覺價值與行為意向之研究－以美體小舖為例，朝陽科技大學企業管理系未出版之碩士論文。鄭源錦(1994)，產品設計的綠色思維，戰略生產力雜誌，77-82。蔡宜靜(2011)，廣告代言人、品牌形象、知覺價值、品牌權益與購買意願之分析與模型建構，南華大學企業管理系管理科學未出版之碩士論文。蔡進發、蕭至惠(2009)，休閒農場之農場形象、知覺品質、知覺風險、知覺價值、滿意度與重遊意願關係之研究－以嘉義縣獨角仙農場為例，環境與管理研究，10(1)，32-58。韓淑琪(2010)，消費者之環境標章聯想與綠色產品購買意願之影響因素探討，銘傳大學管理研究所未出版之碩士論文。戴銘溪(2008)，綠色品牌形象對品牌評價的影響－以多樂士品牌為例，廣東外語外貿大學企業管理研究所碩士論文。
羅慧蓁(2010)，服務業綠色品牌形象與關係品質之研究，南台科技大學企業管理研究所未出版之碩士論文。二、英文部分
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Bonini, S., & Oppenheim, J. (2008). Cultivating the green consumer. Stanford Social Innovation Review, 6(4), 56-62.
Boyd, E., Corbera, E., & Estrada, M. (2008). UNFCCC negotiations (pre-Kyoto to COP-9): what the process says about the politics of CDM-sinks. International Environmental Agreements: Politics, Law and Economics, 8(2), 95-122.
Chen, Y. S. (2008). The driver of green innovation and green image – green core competence. Journal of Business Ethics, 81,531-543.
Chen, Z.,＆Dubinsky, A. J. (2003). A conceptual model of perceived customer value in e-commerce. A Preliminary Investigation, Psychology ＆ Marketing, 20 (4), 323-347.
Comrey, A. L.,& Lee, H. B. (1992). A First Course in Factor Analysis (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associate.
Dickson, P. R., & Sawyer, A. G. (1990). The price knowledge and search of supermarket storepers. Journal of Marketing, 54(3), 42-53.
Dodds, W.B. & Monroe, K.B.(1985). The effect of brand and price information on subjective product evaluations. Advances in Consumer Research, 12, 85-90.
Dodds, W. B., Monroe, K. B. & Grewal, D. (1991). The effects of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research, 28 (3), 307-319.
D’Souza, C., Taghian, M., & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15, 69-78.
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Elisa, E. (2010). Cultivating a green image. Nation’s Restaurant News, 44 no4 Feb 22 2010, 15.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addsion- Wesley, reading, MA.
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Kotler, P., Haider, D.H., & Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York: The Free Press.
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Sinha, I., & Batra, R. (1999). The effect of consumer price consciousness on private label purchase. International Journal of Research in Marketing, 16, 237-251.
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三、網路資料：
行政院環境保護署http://www.epa.gov.tw/main/index.asp
行政院環境保護署環保標章資訊http://www.greenmark.org.tw/main4.asp
環保署綠生活資訊網
http://greenliving.epa.gov.tw/GreenLife/info/mark/mark-1.aspx