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The main purpose of this thesis is to explore the
evangelization operation of the selected three case churches in
order to produce some marketing implications for Catholic
Church and give some suggestions to these churches. Two steps
are adopted to fulfill the purpose above: First, A pilot case
was held to refine the data collection frameworks with respect
to both the content of the data and the procedures to be
followed. Second, after conducting the whole case study for the
individual church thoroughly followed by the data collection
frameworks developed above, 18 pertinent propositions are
developed for further inquiry. The temporary conclusions of
this study are listed below: 1.The major difference between the
profit organization marketing and the church marketing is in
the latter case, marketing does not require that church alter
its theology, doctrines to meet market demands. 2.The
successful churches make a concerted effort to discover,
understand, and serve the needs of their namely, more marketing
orientation. 3.Churches face numerous form of competition from
other religious activities, job and examination, sports, and
the leisure. 4.Beyond shared vision, a successful church will
desire the pastor give a variety of opportunities to get church
involved in the development and production of their And
suggestions for churches under studied are: 1.After
understanding the mission of whole Catholic Church, the
individual church can specify its own vision to further
marketing action.2.The individual church should adopt marketing
orientation fast to build up the preference of cusfomers toward
activities by conducting research to understand customer''s and
devising new activities to satisty their needs.
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