臺灣博碩士論文加值系統

傳統的市場機制提供相應的供給者與需求者雙方機會，為尋求彼此都可以接受的成交內容而協商﹔而目前有關代理基礎虛擬市場機制的研究，則是企圖將現實世界中的市場機制轉移到虛擬世界中，並充分利用資訊科技搜尋快速﹑與自動化溝通協商的能力，使市場的功能得以在虛擬世界中更充分地發揮。
本研究以虛擬市場裡原料的供給者與產品的需求者為考量，並以核心能力的擁有者能夠將供應者的原料轉換成需求者的產品為前提，進而引入「業務代理人」的觀念-對於原料的供給者與產品的需求者而言，兩者的撮合必須建立在撮合者擁有核心能力可以將原料轉換成產品的前提上，撮合才有意義﹔因此，這些呈現在虛擬市場中﹑卻無法直接協商交易的供給與需求，正是核心能力之擁有者得以發揮能力的機會，也是其藉以獲利的機會（亦即「商機」）。藉由業務代理人自動化搜尋並撮合這些供給與需求，核心能力的擁有者除了可因此而獲利以外，還可以降低搜尋成本以及與對手溝通協商的成本。
本研究以代理基礎之虛擬市場作為業務代理人的運作環境，除了介紹經營者如何以業務代理人規劃其附加價值活動的模式以外﹑也探討業務代理人的工作流程﹑定價決策模式，以期達到「利基定價」﹑與「即時購買」的目標，最後再以實作的系統來揭櫫業務代理人經營動態商業的可行性，並提出在建構業務代理人模型時若干可供後續研究的相關議題。

Traditional market mechanism provides relative suppliers and demanders with opportunities to negotiate with each other in order to make good deals; and current researches relating to agent-based virtual marketplace are generally about transferring market mechanism from real world to virtual one, which can fully utilize the quick-searching and automatical-negotiation availability of information technology.
This study takes suppliers'' inputs and demanders'' outputs for consideration, and supposes that a broker between the specific inputs and outputs owns the ability to transform the former ones into the later ones, wherefore we introduce the concept of "Business Agent"-with the broker''s core technology, a brokerage between the supplier and the demander becomes meaningful, which also implies the broker''s business opportunities; and with the help of the business agent, it becomes much easier for a broker to find out the business opportunities automatically and even grasp them as well as lower the cost of search and negotiation.
The business agent in this thesis is based on the agent-based virtual marketplace environment. Besides introducing the way of modeling value-added activities by the use of business agent, the study also discusses the workflow﹑and the pricing strategy which follows the "Just-in-Time Purchase" and "Profit-based Pricing" principles. Finally, this paper proves the feasibility of running dynamic business and suggests some open questions for future work.

第一章 緒論1
第一節 研究動機1
1﹑企業間電子商務的快速發展1
2﹑消費過程自動化研究已起步2
3﹑向企業經營自動化的理想邁進2
第二節 研究目的3
第三節 論文架構3
第二章 文獻探討4
第一節 代理基礎之虛擬市場4
第二節 虛擬市場之流程5
第三節 虛擬市場之架構10
1﹑需求(供給)確認10
2﹑對手仲介12
3﹑協商14
4﹑訂約與履約16
5﹑評估交易結果17
6﹑小結18
第四節 業務代理人19
1﹑定義19
2﹑任務20
3﹑扮演的角色21
4﹑業務代理人與動態商業的關係27
第三章 建構業務代理人模型29
第一節 業務代理人的生存環境29
第二節 如何以業務代理人經營企業31
1﹑經營步驟31
2﹑業務代理人所扮演的角色31
3﹑預計達成之目標32
第三節 規劃附加價值模式32
1﹑本體集合轉換模型32
2﹑附加價值模式規劃步驟33
第四節 指派工作予業務代理人36
第五節 業務代理人完成工作的流程38
第六節 利基定價（PROFIT-BASED PRICING）40
1﹑預先為交易物制定出價範圍vs.利基定價40
2﹑業務代理人實現利基定價的做法42
第七節 即時購買（JIT PURCHASE）44
1﹑意義44
2﹑如何將買賣選擇權導入虛擬市場44
3﹑業務代理人如何運用選擇權來完成即時購買的目標47
4﹑使用者選擇交易方式的做法48
第八節 業務代理人的定價策略模式50
第四章 系統實作與實驗結果57
1﹑轉換者（Transformer）-以送貨為例57
2﹑整合者（Integrator）-以組裝電腦為例60
3﹑分解者（Disintegrator）-以拆解電腦為例62
4﹑小結64
第五章 結論與建議65
第一節 結論-動態商業的實現65
第二節 建議-未來的研究方向67
1﹑欺騙67
2﹑指令的時間延遲68
3﹑活結（Livelock）68
4﹑系統的複雜度69
5﹑更完整的本體描述機制69
6﹑發展成為完整的選擇權市場70
7﹑建構動態供應鏈（Dynamic Supply Chain）71
8﹑小結71

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中文部分
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【29】 資訊與電腦，資訊與電腦出版社，225期，民國88年四月號，p56。