臺灣博碩士論文加值系統

本研究目的是運用計畫行為理論的模式探討態度、主觀規範與知覺行為控制如何影響健走行為意圖，並探討民眾個人背景因素、健走行為認知、居住環境知覺等變項在健走意圖的差異。本研究採用多段結叢抽樣，以台中市北屯區25-59歲之成人為研究對象，研究者以健走行為意圖問卷進行施測，共取得有效問卷280份，所得資料以描述性統計、獨立樣本t考驗，單因子變異數分析、Pearson積差相關以及階層迴歸分析法處理。研究結果顯示：
一、健走的態度、主觀規範、知覺行為控制與其信念交乘積有正相關。
二、高、低健走意圖者在行為信念、結果評價、規範信念、依從動機、控制信念的促進因素與控制力量等六類信念的題項有顯著差異存在。顯示不同的信念與不同的行為意圖有關聯。
三、健走的態度、主觀規範、知覺行為控制的整體解釋變異量為45%，態度、知覺行為控制能有效預測健走意圖，主觀規範的預測力則不顯著。
四、健走的行為信念乘結果評價、規範信念乘依從動機、控制信念乘控制力量三者整體解釋變異量為23%，只有規範信念乘依從動機能有效預測健走意圖。
五、婚姻狀況、每月所得、過去健走頻率、健走行為認知、居住環境知覺各組在健走意圖上有顯著差異存在。

Based on the theory of planned behavior, the three principal variables, attitude, subjective norm, and perceived behavior control, were considered to influence the intention of people’s brisk walking behavior and were examined. Basic demographic characteristics, the perceived of brisk walking, perceived living environment were investigated to understand the intention of people participating in the brisk walking behavior. Based on Ajzen’s model of the theory of planned behavior, a questionnaire titled “the intention of participating in brisk walking” was developed and tested in the context of brisk walking behavior from Taichung residents who were 25-59 years old. A multiple stage cluster sampling was used to randomly select the respondents. 280 valid questionnaires were collected and analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson product correlation and hierarchical multiple regression analysis. The results were as follows:
1. There were highly positive correlation among three main variables, namely attitude, subjective norm and perceived behavioral control and their beliefs on the brisk walking intention.
2. There were significant differences on the high and low brisk walking intention in terms of behavioral beliefs, outcome of evaluation, normative beliefs, motivation to comply, control beliefs, and control power. This indicated that different beliefs associate with different behavior.
3. The total explained variance for the direct measures of attitude, and perceived behavior control were 45%. Attitude, and perceived behavior control were effectively predicted brisk walking intention, but not subjective norm.
4. The total explained variances for the indirect (belief-based) measures were 23% and only normative belief with motivation to comply was effectively predicted brisk walking intention.
5. There were significantly differences on brisk walking intention in the marital status, income, frequency of past brisk walking, perceived of brisk walking behavior and perceived living environment.

中文摘要 I
英文摘要 II
目 錄 III
圖目錄 V
表目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究問題 5
第四節 名詞解釋 7
第五節 研究限制 10
第二章 文獻回顧 11
第一節 健走相關研究 11
第二節 影響健走的相關因素 13
第三節 與健走相關的運動行為理論 20
第四節 研究假設 37
第三章 研究方法 39
第一節 研究架構 39
第二節 研究對象 40
第三節 測量工具 42
第四節 實施程序 55
第五節 資料分析 56
第四章 研究結果 57
第一節 個人背景因素、健走行為認知、居住環境知覺在健走行為意圖的差異 57
第二節 態度、主觀規範、知覺行為控制與其構成信念間的相關性 62
第三節 高健走意圖組、低健走意圖組在各信念上的差異 67
第四節 態度、主觀規範、知覺行為控制對健走行為意圖的預測 69
第五章 討論 72
第一節 個人背景因素、健走行為認知、居住環境知覺在健走行為意圖的差異 72
第二節 態度、主觀規範、知覺行為控制與其構成信念間的相關性 76
第三節 高健走意圖組、低健走意圖組在各信念上的差異 79
第四節 態度、主觀規範、知覺行為控制對健走行為意圖的預測 81
第六章 結論與建議 83
第一節 結論 83
第二節 建議 85
參考文獻 87
中文部分 87
英文部分 91
附錄一 預試問卷題目 100
附錄二 問卷審查委員名單 107
附錄三 正式問卷 108
附錄四 郵寄問卷說明 113
附錄五 專家問卷審查同意函 114
附錄六 專家問卷審查感謝函 115
附錄七 專家審查建議表 116

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