臺灣博碩士論文加值系統

由於受到華人傳統文化的影響，在中國大陸市場上華人關係的運用無所不在，凡事都講求關係，而當台灣企業前往中國大陸投資時，面對環境及市場的不確定性，在當地會向外尋求幫助，需要依賴許多外部的資源；當企業於中國發展時，公司規模大小對於人情關係的依賴程度為何；又公司核心強弱對於人情關係的依賴程度為何，係本研究欲探討之課題。因此，本研究欲探討公司規模、核心能力對於人情關係依賴程度的影響。
本研究是以個案公司進行研究，並針對企業的高階經理人進行深度訪談，探討企業前往中國投資發展時，公司規模與核心能力對於人情關係的依賴之影響。研究結果發現，當公司規模愈大，其人情關係依賴程度愈低；而公司核心能力愈強，其人情關係依賴程度愈高。

Companies are influenced by traditional Chinese culture and guanxi in Chinese market is one of the significant factors which influence everywhere. When Taiwanese enterprises invest in China, they face the uncertainty of environment and market that they may ask for help from external resources. In this study, we focus on the effects of firm size, core competencies, and the dependence of guanxi when enterprises develop in China.
This research used case study and in-depth interviews with senior managers. We discussed the impact of the firm size, core competencies, and guanxi is lower when the firm size is larger, and the dependence of guanxi is higher when the core competencies are better.

摘要 I
Abstract II
謝誌 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討與命題發展 7
第一節 關係 7
第二節 公司規模 15
第三節 核心能力 20
第三章 研究方法 26
第一節 研究架構 26
第二節 質性研究 27
第三節 深度訪談法 28
第四節 個案公司與訪談對象 30
第四章 訪談結果與命題討論 36
第五章 結論與建議 44
第一節 研究結論 44
第二節 研究限制 47
第三節 後續研究建議 48
參考文獻 49
附錄一 訪談題綱 57

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