臺灣博碩士論文加值系統

台灣地區隨著生產製造成本的日漸上漲以及大陸地區龐大的潛在商機吸引下，使大陸已成為台灣企業追求低生產成本的最佳據點。因此，越來越多國內的創業家紛紛前進大陸投資，以追求更大的利潤。創業家在面對大環境的劇變與不確定性的挑戰時，將以積極的態度及其本身的特質優勢，使企業獲得持久性的競爭優勢。在過去與創業相關的研究當中，大多著重在創業行為、動機與創業績效等因素之量化研究，鮮少深入探討大陸地區的創業家之個人屬性，因此本研究透過與大陸地區科技業之創業家，以瞭解大陸地區科技製造業創業家之創業歷程，藉由創業家們實務性的經驗分享，探討創業家在大陸地區經營之道，及其人格特質於能力之展現。
本研究藉由個案研究與深度訪談彙整結果，最後提出本研究之結論與建議。本研究歸納整合出大陸地區科技製造業之重要的成功因素，其重要結論如下：
一、本次訪談之大陸地區成功創業家之重要個人特質集中偏向於旺盛的企圖心、有長遠的國際觀及有良好的人脈、不屈不撓的精神之重要個人特質。
二、本次訪談之大陸地區成功創業家之重要創業能力集中偏向於敏銳的觀察力、規劃執行能力、創新能力之重要創業能力。

As the Taiwan growing manufacturing costs rise and the potential business opportunities in China, so that China has become Taiwan's enterprises to pursuit the low production cost and best positions. Therefore, more and more domestic entrepreneurs will go to China to get more profit. However, entrepreneurs face the changeable environment and the dubitable challenges, with a positive attitude can make enterprises to get more sustainable competitive advantage. In the past research about the entrepreneurship, the most emphasis on entrepreneurial behavior, motivation and business performance factors such as the quantitative research, depth rarely entrepreneur’s personality traits in China. Therefore, the main topic of the study is the case study of entrepreneur's personality traits and entrepreneurial ability in China, in order to understand the high-tech manufacturing industry entrepreneur venture process, by entrepreneurs sharing practical experiences, to explore business business management and personality traits.
By analyzing and integrating the results of case study, we find the importance of success factors for high-tech manufacturing industry in China. The main conclusions of this study are as the following:
1. The importance of successful entrepreneur's personality traits in China focus on “strong ambition”, “ long-term a global perspective”, “good relationship” and “ indomitable spirit”.
2. The importance of successful entrepreneur's entrepreneurial ability in China focus on “good observation”, “planning and implementation ability” and “innovation capability”.

摘要 I
ABSTRACT II
誌謝 III
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 高科技製造產業概況 5
第二節 中國大陸創業環境概要 9
第三節 創業家之個人特質 13
第四節 創業歷程 22
第五節 創業家之相關研究 25
第三章 研究方法 27
第一節 研究架構 27
第二節 研究方法 28
第三節 樣本的選取 32
第四章 研究結果與分析 33
第一節 個案公司基本簡介 33
第二節 個案公司創業家個人特質差異性比較 36
第三節 個案公司對未來在大陸地區創業之看法差異性比較 42
第四節 本章小節 45
第五章 結論與建議 46
第一節 研究結論 46
第二節 研究建議 49
第三節 研究限制 50
參考資料 51
中文文獻 51
英文文獻 53
附錄一：問卷 58
附錄二：訪談記錄 60

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