臺灣博碩士論文加值系統

在近幾來，許多國人懷有想要創業當老闆的念頭，而餐飲業是最受創業者喜愛的行業。但由於餐飲業競爭激烈，經營相當困難，所以較不容易創業成功。因此，本研究以北、中、南地區的餐飲業創業者作為研究對象，為了瞭解其人格特質、創業動機與創業成功，分析三者之間的關聯，比較不同性別、個人背景在人格特質、創業動機與創業成功上的差異性。本研究發現，餐飲業創業者: (1)具備某些獨特的人格特質。(2)最主要的創業動機為拉因因素。(3)非財務是其創業成功的主要衡量。(4)高經驗開放性與外向性、低神經質，是與創業動機之間有顯著相關 (5)高經驗開放性、外向性與嚴謹自律性、低神經質，是與創業成功之間有顯著相關。(6)高自我成就、低職場歧視，是與創業成功有顯著相關。(7)男、女性創業者在財務、經驗開放性、機會需求上有顯著差異。(8)人格特質僅有在學歷上有顯著差異。(9)創業動機在個人背景上有部分顯著差異。(10)創業成功在個人背景上無顯著差異。最後，將本研究的結論與建議，供後續研究、創業輔導機構，以及未來想從事餐飲創業者之參考。
關鍵詞：餐飲業，創業者，人格特質，創業動機，創業成功

In the last decade, a large number of people have had notions of being entrepreneurs and like to start food & beverage business. Nevertheless, the industry competes intensely and is hard to manage, so it is not easy to success. Consequently, this study chose food & beverage entrepreneurs in the north, middle and south Taiwan as the research’s subject. And the purpose of study is to understand their personality, motivation and success; to analyze the relationship between these three; and to compare whether they have differences in gender and individual background.
The findings indicate that the entrepreneurs had some typical personality; the primary motivations were full factors; the non-financial measures were as the critical measures of their success; high openness and extraversion, low neuroticism were closely linked to entrepreneurial motivation; high openness, extraversion and conscientiousness, low neuroticism were related to entrepreneurial success; high self-achievement, low work discrimination were related to entrepreneurial success. In addition, the study found the significant differences in financial measure, openness and opportunity demand among male and female entrepreneurs. Personality only had a difference in education. Entrepreneurial motivation had partial significant differences in individual background. But the entrepreneurial success was found no difference in individual background.
Finally, the results and suggestions were concluded to further research, enterprise guidance associations and people who intend to run food & beverage business in the future as references.
Key Words: food & beverage industry, entrepreneurs, personality, motivation, success

目錄
書名頁 i
論文口試委員審定書 ii
電子全文上傳授權書 iii
中文摘要 iv
英文摘要 v
誌謝 vi
目錄 vii
表目錄 ix
圖目錄 x

第壹章 緒論 1
第一節 研究背景 1
第二節 研究目的 3

第貳章 文獻探討 4
第一節 餐飲業的定義 4
第二節 創業者的定義 6
第三節 創業者之人格特質 8
第四節 創業者之創業動機 12
第五節 創業者對創業成功的認知 - 19
第六節 創業者之個人背景 21
第七節 文獻評述 22

第參章 研究方法 28
第一節 研究流程 28
第二節 餐飲業女性創業者訪談 29
第三節 研究架構 36
第四節 研究假設 38
第五節 問卷設計 44
第六節 資料收集 49
第七節 統計分析方法 50

第肆章 資料分析 52
第一節 餐飲業創業者之個人背景 52
第二節 餐飲業創業者之人格特質、創業動機與創業成功之分析
57
第三節 餐飲業創業者之人格特質 61
第四節 餐飲業創業者之創業動機 63
第五節 餐飲業創業者之創業成功 65
第六節 餐飲業創業者人格特質與創業動機關係分析 66
第七節 餐飲業創業者人格特質與創業成功關係分析 68
第八節 餐飲業創業者創業動機與創業成功關係分析 70
第九節 餐飲業創業者創業成功在性別上差異分析 72
第十節 餐飲業創業者人格特質在性別上差異分析 73
第十一節 餐飲業創業者創業動機在性別上差異分析 74
第十二節 餐飲業創業者人格特質在個人背景上差異分析 75
第十三節 餐飲業創業者創業動機在個人背景上差異分析 77
第十四節 餐飲業創業者創業成功在個人背景上差異分析 79

第伍章 結論與建議 81
第一節 研究結果與討論 81
第二節 研究限制 95
第三節 未來研究方向 96

參考文獻 97

附錄 107
附錄一：餐飲業女性創業者訪談大綱 107
附錄二：餐飲業女性創業者之訪談個案 108
附錄三：餐飲業創業者人格特質、創業動機與創業成功之問卷
調查 121

表目錄
表1 餐飲業定義、內容與細項表 4
表2 餐飲業分類表 5
表3 女性創業者定義表 7
表4 五大人格特質的意義與特徵表 11
表5 創業動機集群分析表 14
表6 創業動機之信度與因素構面表 15
表7 女性創業動機因素表 16
表8 餐飲業女性創業者基本資料表 32
表9 餐飲業女性創業者創業動機之彙整表 33
表10 餐飲業女性創業者創業成功之彙整表 34
表11 創業動機因素之彙整表 46
表12 餐飲業創業者特徵表 52
表13 餐飲業創業者人格特質敘述性統計分析表 57
表14 餐飲業創業者創業動機-推拉因模式敘述性統計分析表 59
表15 餐飲業創業者創業成功敘述性統計分析表 60
表16 人格特質因素分析與信度分析表 62
表17五大人格特質各構面內部一致性分析表 62
表18創業動機因素分析與信度分析表 64
表19 創業成功因素分析與信度分析表 65
表20 人格特質與創業動機之典型相關分析表 67
表21 人格特質與創業成功之典型相關分析表 69
表22 創業動機與創業成功之典型相關分析表 71
表23 創業成功之獨立t檢定表 72
表24人格特質之獨立t檢定表 73
表25 創業動機之獨立t檢定表 74
表26 創業者人格特質與個人背景之變異數分析表 76
表27 創業者創業動機與個人背景之變異數分析表 78
表28 創業者創業成功與個人背景之變異數分析表 80

圖目錄
圖1 研究架構圖 37

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