臺灣博碩士論文加值系統

機場美食街提供的餐飲服務品質與設施影響國內外旅客對於機場的直接印象。因此，了解消費者感受的重要性，為餐飲業者於進行改善及修正經營依據的方針。
本研究以桃園國際機場使用美食街旅客為研究族群，進行問卷調查，探討消費者對機場美食街結合附屬商業空間型態對旅客行為意向機的影響，並針對餐飲服務缺失與機場設施提供改善建議，以提升桃園國際機場的服務品質與滿意度。
本文分別對消費者的餐飲選擇與服務品質重視進行因素分析，將其簡化成數個因素組合，探討消費者對於餐飲服務品質的重視的相關性以及美食街相關附屬設施需求場景與機場美食街服務滿意度與消費者行為意向的相關性，並以結構方程模式針對整體模式進行分析，結果顯示，「餐飲服務品質」及「桃園機場美食街場景」對於「機場美食街服務滿意度」兩者皆有正向的影響效果，而「機場美食街服務滿意度」及「美食街相關附屬設施需求」對於「行為意向」也有正向的影響效果。

The quality and facilities of the food and beverage service provided by Airport Food Court shall make the direct impression on passengers, domestic and foreign. Therefore, it is important for food and beverage industry to understand from passengers' perspectives in order to provide better services.
This research targets passengers at food court of Taoyuan International Airport to explore their viewpoints from questionnaire feedback on how it affects passenger behavioral intention that airport food court service combining with affiliated commercial facilities and also on how food court providers improve their weaknesses in terms of service quality and affiliated commercial facilities in hopes to achieve better satisfaction on Taoyuan International Airport.
This study analyzes the value of passengers' diet choices and service quality by simplifying all factors into a number of aspects. To discuss the relevance of passengers' attention on food service quality and affiliated facilities at food court along with its scene settings towards satisfaction of airport food court and passenger behavioral intention, a method called Structural Equation Modeling (SEM) was adopted to resolve the overall model. According to the result of this study, both “Food Service Quality” and “Food Court Settings” do affect “Satisfaction on Airport Food Court Service” positively. Moreover, the “Satisfaction on Airport Food Court Service” and the “Demand for Food Court Affiliated Facilities” also show positive effect on “Behavioral Intention”.

目次
摘要 I
Abstract II
目次 III
圖目次 V
表目次 VI
第一章 緒論 1
1.1研究背景與動機 …1
1.2研究目的 .2
1.3研究範圍與對象 .2
1.4研究內容與流程 2
第二章 文獻回顧 6
2.1行為意向 6
2.2服務品質 9
2.3服務場景之相關研究 10
2.3.1定義與相關研究 10
2.3.2服務場景與商店氣氛之關係 12
2.4文獻小結 14
第三章 桃園國際機場美食街現況分析 15
3.1桃園機場美食街緣起 15
3.2桃園機場美食街服務場景與周遭環境 15
3.2.1機場飛航資訊 16
3.2.2美食街服務場景及附屬商業空間 19
第四章 研究架構與分析方法 22
4.1研究架構 22
4.2研究設計與調查 23
4.3資料分析法 27
4.3.1敘述性統計 28
4.3.2推論性統計 28
第五章 實證分析 34
5.1基本敘述統計分析 34
5.1.1受訪者基本資料之敘述統計分析 34
5.1.2研究變相敘述統計分析 35
5.2信效度分析 39
5.2.1信效度分析 39
5.2.2餐飲服務品質及桃園國際機場美食街場景相關分析 39
5.2.3機場美食街服務滿意度及美食街相關附屬設施需求場景 40
5.3結構方程式模型驗證與適配分析 41
5.3.1驗證性因素分析 41
第六章 結論與建議 61
6.1結論 61
6.2實務意涵建議 61
6.3後續研究建議 64
參考文獻 65
附錄 70

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