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研究生:蔡坤峰
研究生(外文):TSAI KUN-FENG
論文名稱:股東權益報酬率配合杜邦分析形成投資人選擇投資標的之策略探討
論文名稱(外文):Discussion of Return on Equity with DuPont Analysis to form the investor’s targeted investment options
指導教授:鄭宗興朱紹祚朱紹祚引用關係
指導教授(外文):CHENG TZONG-SHINGCHU SHAO-TSUO
口試委員:連章宸
口試委員(外文):Chung-Chang Lien
口試日期:2014-05-28
學位類別:碩士
校院名稱:康寧大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:137
中文關鍵詞:股東權益報酬率杜邦分析股價淨值比預期投資報酬率
外文關鍵詞:Return on EquityDuPont AnalysisPrice-Book RatioExpected rate of return
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台灣開放外國投資機構參與我國股市以來,外資在集中交易市場持股市值於2013年占台股總市值比率已達33.41%,至今國際化的市場中,外資在台的,投資效益屢創新高,投資人又該有什麼投資策略以因應外資的巨大資本投資?本研究便是回歸葛拉漢及巴菲特等外國投資大師的想法,以巴菲特主張的投資標的股價與該投資標的之ROE(股東權益報酬率)最終會趨於一致為基礎架構,及葛拉漢與費雪的投資概念進行研究。

本研究主要在探討股東權益報酬率配合杜邦分析作為投資人選擇投資標的投資策略,以股東權益報酬率公式及股價淨值比公式的結合得出股東權益報酬率、淨值、股價、及預期投資報酬率四個變數,在考量台灣金融市場充份國際化的程度後,以美國公債殖利率作為預期投資報酬率的選項,藉此四項變數及公式的運算,投資於合乎預期投資報酬率的企業,再以股東權益報酬率及每月營收的數據表現決定是否賣出股票,將此投資策略運用於台股,以觀察其獲利性。

在進行連續30季的統計分析後,由研究結果顯示,兩個不同預期投資報酬率的樣本在平均每季每股的獲利分別達到7.94%及8.06%,同樣條件、時間、金額投資於大盤加權指數的獲利分別為1.68%及1.69%,說明了投資於企業個股的獲利性顯著高於投資於大盤加權指數的獲利性。也實證了股東權益報酬率配合杜邦分析的投資策略運用對台灣股市的投資具有顯著效益。

Since Taiwan authority allowed foreign institutional investors to trade in Taiwanese stock market, the foreign capital in Exchange Market has reached 33.41% of the total value in 2013.As a result of financial globalization, the investment benefit of foreign capital has been achieving several new highest points. What strategies should local investors apply to respond to the massive foreign investment?This study is to review theories of several foreign masters of investment, such as Benjamin Graham and Warren. E. Buffett. This study will be based on Buffett's claim that the stock price of an investment object will go accordingly with its return of equity, and will follow along with Graham and Philip A. Fisher’s investment ideas.
This study aims to discuss how to use the ROE (return of equity) and the DuPont Analysis as investment strategies for investors in selecting their investment objects. By the formulas of ROE and PBR (price-book ratio), four variables can be derived: ROE, net asset value, stock price and expected rate of return. Taking into consideration that Taiwan’s financial market is fully globalization, the U.S. T-bonds yield curve is used as the expected rate of return. By computing the above four variables with formulas, the investors can find out and invest the enterprises that qualify the expected rate of return. Also, they can decide if they should sell their shares based on the return on equity and monthly revenue. In my study, this particular strategy is used to invest in Taiwan’s stock market in order to observe how efficient it is in making profits.

After running and analyzing the statistics in thirty consecutive quarters, the outcome indicated that two samples with different expected rate of return have made their average quarterly profits of 7.94% and 8.06% on EPS (earning per share). Under the same conditions, within the same time-span, and with the same amount of money invested in Price-weighted index, the profits made were 1.68% and 1.69%. This explained that the profit earned by investing in individual stock is apparently higher than investing in Price-weighted index. The result of this study also verified the strategy of combining the ROE and DuPont Analysis has remarkable benefits when applying in Taiwan’s stock market.

目錄
摘要 ......................I
目錄 ......................VI
表目錄 ......................VIII
圖目錄 ......................X
第壹章 緒論 ..............1
第一節 研究背景 ..............2
第二節 研究動機 ..............6
第三節 研究範圍與目的 ......10
第四節 研究架構 ..............11
第五節 研究流程 ..............14
第貳章 文獻探討 ..............15
第一節 淨值 ..............15
第二節 股東權益報酬率 ......24
第三節 杜邦分析 ..............35
第四節 投資報酬率 ......46
第參章 研究方法 ..............51
第一節 觀念性架構 ......51
第二節 研究理論 ..............53
第三節 研究假說 ..............56
第四節 研究架構 ..............58
第五節 樣本資料來源及選取標準....61
第六節 變數定義及衡量 ......63
第七節 實證模型及資料分析方法....67
第肆章 實證結果與分析 ......79
第一節 樣本來源及資料統計 ......79
第二節 敘述性統計量 ......93
第三節 實證結果 ..............122
第伍章 結論與建議 ......129
第一節 研究結論與研究假說印證....129
第二節 研究限制 ..............132
第三節 研究建議 ..............134
參考文獻 ......................135
一、 中文部份 ..............135
二、 英文部份 ..............136

參考文獻
一、中文部份
葉金成、李冠豪 (2001.05).盈餘與股價因果關係之實證研究.當代會計,第二卷 第一期,17-40頁。
吳啟銘 (2010.03).企業評價:個案實證分析 Business Valuation: Cases Studies Analysis.台北:智勝。
許振明 (2001.10).由金融自由化與國際化的過程談金融監理.國家政策論壇月刊,第一卷,第八期。
郭恭克 (2008).獵豹財務長投資魔法書.台北市:聚財資訊。
陳振遠、王朝仕、徐如萍 (2008.12).會計資訊、公司治理特性與企業評價之攸關性.會計與公司治理,第五卷 第二期 ,79-108頁。
陳水生 (2007).台灣股市本益比投資策略深入探討.國立東華大學企業管理學系碩士在職專班碩士論文。
黃國華 (2012).財務自由的講堂:財務報表是投資的偉大航道.台北市:先覺。
鄭丁旺 (2012.08).中級會計學(上)(下)第11版.鄭丁旺。
劉心陽 (民97.12).操盤人教你看財務報表.台北市:SMART智富文化,城邦文化。
蔡宜蓉 (2007).利用Ohlson模型考慮成長機會與Altman模型形成投資策略.台南市:國立成功大學會計系研究所碩士論文。
薛兆亨 (2008.07).財務報表分析:實務的運用.台北:雙葉書廊有限公司。
鍾華 (100.02).巴菲特股票穩健估值投資策略應用之研究.證券交易所第證交資料586期,80-109頁。
羅伯特.海格斯壯 (2004). 勝券在握(羅若蘋譯).台北市:遠流出版社,P.222。


二、英文部份

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Benjamin Graham,& David L. Dodd .(1951),Security Analysis, McGraw-Hill
Benjamin Graham .(1973),The Intelligent Investor.4th Revised Edition New York: Harper & Row,
Bernard, V. L. (1993). Accounting-based valuation methods, determinants of market-to-book ratios, and implications for financial statements analysis. Working paper, University of Michigan.
Charles Thomas Munger. Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger. 2011, pp.130-149
Easton, P. and T. Harris “Earnings as an Explanatory Variable for Returns” Journal of Accounting Research (Spring), 1991, pp. 19-36
Fisher Philip A.(1997), Common Stocks and Uncommon Profits. John Wiley & Sons Inc.
Graham, Benjamin/ Zweig, Jason.(2003),"The Intelligent Investor: A Book of Practical Counsel", Harpercollins.
Joel Lander , Joel L , Athanasios Orphanides , Martha Douvogiannis "Earnings Forecasts and the Predictability of Stock Returns: Evidence from Trading the S&P" (1997)
Laderman J.(1992, June).Growth vs. Value:Tip for the intrepid investor.
Bussiness Week, pp. 136-137.
Lynch, Peter/ Rothchild, John. (2000). "One Up on Wall Street: How to Use What You Already Know to Make Money in the Market"
Neff, John/ Mintz, S. L.(2001). John Neff on Investing ,John Wiley & Sons Inc.
Ohlson, J. A.,(1995), “Earnings, Book Value and Dividends in Equity Valuation”, Contemporary Accounting Research, Vol.11, 661-667.
Penman. (1992). Return to fundamentals. Journal of Accounting, Auditing and Finance 2:465-483.
Piotroski, J. D.(2000).Value investing:The use of historical financial statement information to separate winners from losers. Journal of Accounting Research, 38(supplement), 1-41.
Warren Buffett. The Chairman’s Letter to the Shareholders of Berkshire Hathaway Inc. 1982~2009
Wiiliam J. O Neil .(1995). "How to Make Money in Stocks: A winning system in good times or bad"

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