臺灣博碩士論文加值系統

近年來經濟發展帶動消費市場，因此茶飲加盟事業的迅速發展，茶飲業供應商與加盟商的關係密不可分，利用國內雙方配合的模式為基礎，茶飲業供應商可利用本身具有的優勢，支援配合國內的加盟商的出口計劃，在面對未來國外新起的茶飲業加盟商，也能進一步擴展版圖，使資源的效益達到最大化。藉由對茶飲業加盟商的品牌形象與標準化經營模式的創新模式，較容易打入國際市場。而茶飲業供應商也相對的對加盟商的貨物流通速度與收款速度有較高的信心，以降低不確定性，而供應商與加盟商的關係，會因為國際化所面對的風險及不確定性而有不同的考量，成為當前值得探討的課題。
有鑑於此，本研究針對三家茶飲業供應商進行次級資料蒐集及供應商與加盟商文獻歸納，以初擬「加盟商選擇供應商發展夥伴關係之因素問卷」，並針對業界專家發30份問卷，及回收10份問卷，以修正式德菲法(Modified Delphi Method)二回合問卷，分析發展成功夥伴關係之關鍵因素之探索研究，主要發現如下：
一、發展成夥伴關係之關鍵因素有四大構面：財務構面、顧客構面、內部構面、學習
與成長構面。
二、財務構面：專家們較重視成本和利潤、品質 、交貨速度、貨款支付期限、海外
事務支援、交易內容保密等參考因素。
三、顧客構面：專家們較重視內勤與外勤、營運製造、行銷銷售、售後服務等作業的
參與程度等參考因素。
四、內部構面：專家們較重視加盟商選擇供應商支援，對組織內部部門、員工人數、
工作量、外包機會、人員流動速度的影響程度等參考因素。
五、學習與成長構面：專家們較重視將工作外包時供應商是否具備承擔風險、解決問
題、溝通配合、產品及勞務品質、合理及穩定報價、與公司營運相關性的程度等
參考因素。
關鍵字：供應商、加盟商、夥伴關係、外包活動、交易成本、國際貿易。

In recent years, the economic development driven the consumer market, therefore, the franchises of tea industry developed rapidly, the relationship between the tea supplier and the tea franchises are become inseparable. Based on the cooperation model of domestic, the tea supplier can take his advantage to support the tea franchises to achieve the export plan, also in the future can expand business opportunity to other tea franchises in overseas market to maximize the effectiveness of resources.
Therefore if the tea franchises can use an innovation model such as to establish the 40
brand image and standardization of business model, then tea franchises will be much easier to enter the international market. Moreover, the tea suppliers will gain more confidence in the speed of inventory flows and collection to reduce the uncertainty. Because of the internationalization, the relationship between the tea supplier and franchises are at high risk and uncertainty. It has become the most important issue at this moment.
Therefore, the study focused on Taiwan tea suppliers and according to the theory of Supply Chain and Franchises, constructed the questionnaire for exploring the Key Success Factors on how franchises develops partnership with supplier. Then I recycling questionnaire from experts of tea Franchises and applied Modified Delphi Method to analyze the result, the main discovery as follows:
First, there are four constructions to develop the key factors of partnership：
financial construction , customer construction, internal construction , study and growth construction.
Second, in financial construction , the experts respect for the factors are cost and profit, quality, delivery speed, payment deadline, support system in overseas and transaction content security.
Third, in customer construction, the experts respect for the factors are the degree of participation in office work and field work, manufacture and execution, sales and marketing, after-sale service.
Fourth, in internal construction, the experts respect for the factors of Franchises choose the supplier support are the degree of impact in organizes internal , number of staff , workload, outsourcing opportunity, staff wastage.
Fifth, in study and the growth construction, the experts respect for the factors of Franchises outsourcing are the supplier have the ability to undertake the risk, solve the problem, communicate and cooperate, provide good product and service , stable and reasonable offer, business relativity with Franchises.

目 錄
書名頁
論文口試委員會審定書
授權書
中文摘要………………………………………………………………… i
英文摘要………………………………………………………………… ii
誌謝……………………………………………………………………… iv
目錄……………………………………………………………………… v
表目錄…………………………………………………………………… vi
圖目錄…………………………………………………………………… vii
第一章 緒 論 ……………………………………………………… 1
第一節 研究背景與動機 …………………………………………… 1
第二節 研究目的 …………………………………………………… 5
第三節 名詞定義 …………………………………………………… 5
第四節 研究流程 …………………………………………………… 7
第五節 研究限制 …………………………………………………… 9
第二章 文獻探討 ……………………………………………………10
第一節 茶飲業供應商的供應鏈管理 ………………………………10
第二節 加盟商體系形成理論 ………………………………………24
第三節 夥伴關係的發展 ……………………………………………34
第四節 海外市場的進入動機及策略 ………………………………37
第三章 研究方法 ……………………………………………………46
第一節 個案研究法 …………………………………………………47
第二節 德菲法 ………………………………………………………55
第三節 資料分析方法 ………………………………………………58
第四章 研究結果 ……………………………………………………63
第一節 個案公司分析 ………………………………………………63
第二節 問卷資料分析 ………………………………………………68
第五章 結論與貢獻 …………………………………………………73
第一節 研究結論與貢獻 ……………………………………………73
第二節 建議與後續研究方向 ………………………………………74
參考文獻……………………………………………………………………77
一、國內參考文獻 ……………………………………………………77
二、國外參考文獻 ……………………………………………………79
附 錄………………………………………………………………………83
附錄一、第一回合問卷 ………………………………………………83
附錄二、第二回合問卷 ………………………………………………86
附錄三、個案訪談大綱 ………………………………………………89
附錄四、X公司個案訪談內容 ………………………………………90
附錄五、Y公司個案訪談內容 ………………………………………93
附錄六、Z公司個案訪談內容 ………………………………………96

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