臺灣博碩士論文加值系統

民國九十二年經濟部工業局提出推動製造業發展觀光休閒產業計畫後，國內陸續有許多觀光工廠成為政府部門的合作夥伴，但由於產業別的不同，導致無法跨產業的成功維持經營之企業不在少數，因此其中有效的活動規劃與妥善的經營便成為一項重要的課題，本研究目的主要探討觀光工廠特性對於遊客行為意圖之影響。
研究問卷於民國一百年九月至十一月針對五家不同觀光工廠發放，研究對象為18歲以上之遊客，抽樣方式使用立意抽樣，而問卷發放過程包含了前測及正式問卷，回收有效問卷共五百份，研究結果發現，在年齡46歲至64歲之遊客對於觀光工廠特性環境因素、解說因素、服務因素以及活動因素具有顯著之顯著差異；遊客交通工具之使用對於活動因素亦具有顯著之差異；遊客在觀光工廠資訊來源對於解說具有顯著之差異；而在觀光工廠特性中，環境因素以及活動因素對於遊客行為意圖之重遊、再購以及推薦他人意願具有顯著之影響；而服務因素亦對於產品購買具有顯著之影響。
本研究根據上述結果給予業者建議為透過深入了解自身企業之歷史意義以便提供遊客深刻之解說過程，並且適當分配觀光工廠空間以及給予遊客完善之服務，方能提升企業之效益；另外在政府部門建議提供更多不同實施觀光工廠之要項，以利不同觀光工廠具有不同之企業優勢。

In 2003 after the government brings up the plan about manufacturing industry development tourism, one after the other many tourism factory became the partners with government sector. However, due to various industries, there are quite a lot enterprises cannot maintaining the cross-industry business; and therefore, the effective event planning and proper management has become an important issue. The main purpose of this study mainly discusses the impact of tourism factory characteristic to the tourists’ intention.

Study questionnaire was issued for five different factories during 2011 September to November, the subjects over the age of 18 visitors a sample use purposive sampling the questionnaire contains a total of 500 pre-tested a formal questionnaire. The results showed that, in the age of 46 years to 64 years of tourists for tourism, there are significant differences among the environmental factor, comment factor, service factor and the activities factors; The use of transportation for tourists also have significant differences to the activity factors; The source of information to the visitors in the sightseeing plant also have significant differences; And in tourism factory characteristic, environmental factors and activity factors have significant influence to the intentions of visitors to re-visit, re-purchase and willingness to recommend others; And service factors are also significant for the product purchasing.

According to the results of this study suggested operator that through the in-depth understanding of their enterprises’ historical significance, which can provide tourists a profound process of interpretation. And the appropriate allocation of factory space、full service to the visitors, can enhance the efficiency; Further more government sector could supply more different suggestion and strong the tourism factory’s advantage.

第一章、緒論....................1
第一節、研究背景與動機............1
一、 研究背景...................1
二、 研究動機...................4
第二節、研究目的.................6
第二章、文獻回顧.................7
第一節、觀光工廠與博物館...........7
第二節、台灣觀光工廠之現況.........12
第三節、觀光工廠之特性............17
一、 環境因素...................21
二、 解說因素...................26
三、 服務因素...................30
四、 活動因素...................35
第四節、遊客行為意圖.............39
第三章、研究方法................41
第一節、研究架構................41
第二節、研究變項與操作型定義......42
第三節、研究假設................43
第四節、研究範圍................44
第五節、研究對象................45
第六節、問卷設計................46
第七節、研究進行方式.............47
第八節、統計分析方法.............48
第四章 研究結果與分析..........50
第一節 問卷發放與回收情形.......50
第二節 敘述性統計分析..........50
第三節 信度分析...............55
第四節 分析與假設檢定..........56
第五章 討論與建議.............73
第一節 討論....................73
第二節 建議..................77
第三節 研究限制...............83
第四節 未來研究建議............83
參考文獻.......................84
(一)、英文文獻..................84
(二)、中文文獻..................96
(三)、網路文獻..................99

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(三)、網路文獻
1.經濟部工業局(2011)。經濟部工業局觀光工廠自在由。台北市：經濟部，取自：http://www.taiwanplace21.org/factory/index.htm
2.經濟部工業局(2011)。工廠觀光化產業輔導申請輔導作業手冊[公告]。台北市：經濟部，取自：http://www.taiwanplace21.org/file/20120207_1.doc
3.行政院主計處(2010)。行政院主計處統計專區就業、失業統計速報統計表。台北市：行政院，取自：http://www.dgbas.gov.tw/public/Attachment/213015595471.xls。