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In view of the integration of the global financial environment and market, diversified marketing, attraction of an excellent human resource, professional competence and strong manpower organization have become essentials for the continued operation of a corporation. The optimum manpower distribution is achieved through a thorough understanding of the heterogeneity and diversity of the human resource, and through the reinforcement of organizational commitment, reduction of internal organizational depletion, optimization of work performance. The paper aims to understand the reforms, challenges and the nature of the competition in the financial environment through an understanding of the importance and correlation among the core competence, personality traits and organizational commitment of the life insurance agent. Moreover, the paper hopes to identify the factors contributing to the core value and indispensability of an individual or organization, as well as the key to the success and the competitive edge that could help an organization excel over others and achieve a greater scale at a faster rate.
The north district life insurance agents of the M Company serve as the study matrix. We distributed a total of 150 questionnaires and recovered 143 effective questionnaires, thus, giving us a recovery rate of 95%. We employed the descriptive statistical analysis, the T test, the analysis of variance, the Pearson’s posthoc comparison, and the multiple regression analysis to analyze the data.
The study results show that: Individuals with more conscientious and careful personalities tend to have stronger core competence. Whereas, individuals with more open personalities tend to show a preference for participation and are more welcome and liked in their units; hence, they are regarded as energetic power dynamos. On the other hand, individuals with more conscientious and careful personalities tend to have stronger convictions, take aggressive and pragmatic actions and contribute well to the company; thus, they tend to hold important positions in the company and are regarded as models or examples to follow. Individuals with very high productivity provide the highest satisfaction and have a strong sense of commitment to service and responsibility. Where individuals show strong competitive power and capacity for recovery and introspection, it manifests a sense of belonging and dedication to the organization. Where core competence is better, personality traits tend to be more positive, and commitment to organization tends to be stronger and devoted. Where core competence is stronger, then more substantial benefits and higher added values are achieved; thus individuals would tend to have a sense of dependency to the organization and thus become more committed. Core competence may be enhanced through training and education. Personality traits may become mellow, multifaceted and more tolerant through understanding. Moreover, the high regard of management, a sense of pride, an indispensable role in the organization, and a sense of achievement or responsible could enhance commitment to organization; thus, compelling individuals to value their accomplishments and work hard for their goals.
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