臺灣博碩士論文加值系統

在行政院「挑戰2008：國家發展重點計畫」中，發展數位電影產業為重點目標要項之一，在政府大力推動下，數位電影院設立數量的增加，在未來是可預見的。由於其為一項新興產業，許多業者看好這項產業，積極的投入數位電影院的建置與改裝，但對於實際營運模式，仍在摸索可行之營運模式。所以須在眾多競爭者中挖掘出其公司的關鍵才能，使其能在此產業中維持競爭優勢。
本文旨在應用模糊多評準決策，為台灣數位電影院尋求關鍵才能評估模式。本研究以台灣地區數位電影院為主要研究對象，接著參考文獻整理出評估準則，再針對台灣地區電影院產業的業界專家進行問卷調查後，經重要性分析評選出準則，進而建構岀數位電影院關鍵才能評估模式之層級結構。本文的基礎概念包含平衡計分卡、配對比較、模糊德菲、以及模糊多評準決策，藉由三角模糊數和語言變數，衡量各變數的重要性與滿意度分數。再透過層級整合，得出各方案之綜合評價，並利用Chen的模糊數排序法，求出最適的方案。
本研究以樂聲戲院為例，為所提之決策模式進行實例應用，以供數位電影院經營者實際發展關鍵才能參考之用。

In “Challenge 2008-National Development Plan,” digital cinema industry development is one of major projects. Under the painstaking promotion efforts made by the government, the increase of quantity of digital cinema is foreseeable in the future. Digital cinema is a new industry, the business model is still in the step of beginning. Many businessmen have optimistic prospect to the industry, however, they attempt to find out the feasible operation model. How to find out the key capabilities of company in numerous competitors to keep the competitive advantage among the industries is discussed in this paper.
The main purpose of this paper is to provide a key capability evaluation method for the digital cinema under fuzzy environment. With the literature review and the investigation of the digital cinema experts in Taiwan, we establish the hierarchical structure of evaluating key capabilities for digital cinema company. The fundamental concepts we have adopted include the balanced scorecard, pairwise comparison, fuzzy theory and multi-criteria decision-making method. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of alternatives. Then we use Chen’ ranking method to rank the final scores for choosing the optimal alternative.
This research takes Lux Cinema as an example to determine the key capabilities of the company.

中文摘要……………………………………………………………………i
英文摘要…………………………………………………………………iii
誌謝………………………………………………………………………v
目錄………………………………………………………………………vii
表目錄……………………………………………………………………ix
圖目錄……………………………………………………………………xi
第一章 緒論……………………………………………………………1
第一節 研究背景與動機……………………………………………1
第二節 研究目的……………………………………………………5
第三節 研究對象……………………………………………………5
第四節 研究流程……………………………………………………6
第二章 文獻探討…………………………………………………………8
第一節 數位電影產業………………………………………………8
第二節 關鍵才能…………………………………………………15
第三節 平衡計分卡………………………………………………23
第三章 研究設計………………………………………………………39
第一節 觀念架構…………………………………………………39
第二節 研究方法…………………………………………………41
第三節 資料分析方法……………………………………………42
第四節 抽樣設計…………………………………………………52
第四章 實證分析………………………………………………………54
第一節 評估準則之重要性分析…………………………………54
第二節 決定個案公司之重要才能………………………………61
第三節 建構台灣數位電影院關鍵才能評估模式之層級架構…62
第四節 模糊多評準決策法………………………………………64
第五章 結論……………………………………………………………73
第一節 研究結果………………………………………………73
第二節 研究限制…………………………………………………74
第三節 後續研究建議……………………………………………75
參考文獻………………………………………………………………76
附錄一：第一階段研究問卷……………………………………………82
附錄二：第二階段研究問卷………………………………………………87

表目錄
表1-1 數位內容產業範圍……………………………………………2
表2-1 傳統電影、數位電影、IMAX之特點比較…………………11
表2-2 台灣電影事業現況……………………………………………13
表2-3 台灣地區目前的數位電影院一覽表…………………………14
表2-4 策略性財務主題之衡量………………………………………26
表2-5　顧客構面－五大核心量度………………………………………27
表2-6　學習與成長的特定情況驅動因素………………………………30
表2-7 平衡計分卡之一般性評估準則………………………………32
表2-8 數位電影院初步評估之次準則………………………………34
表3-1 研究方法及其適用範圍………………………………………41
表3-2 配對比較法之評估尺度意義及說明……………………………43
表3-3 語言值與三角形模糊數對照表…………………………………49
表3-4 第一階段問卷對象「所屬職稱」百分比統計表………………53
表4-1 財務構面衡量指標重要性之分析………………………………56
表4-2 顧客構面衡量指標重要性之分析……………………………57
表4-3 內部流程構面衡量指標重要性之分析…………………………58
表4-4 學習與成長構面衡量指標重要性之分析………………………59
表4-5 樂聲戲院之重要才能……………………………………………61
表4-6 第一位決策者對評估準則之成對比較…………………………65
表4-7 第二位決策者對評估準則之成對比較…………………………66
表4-8 第三位決策者對評估準則之成對比較…………………………66
表4-9 各決策者對構面之權重…………………………………………67
表4-10 各評估構面之模糊權重…………………………………………67
表4-11 第一位決策者對各項才能滿足各次準則之適合度與各評估次準則之權重………………………………………………………68
表4-12 第二位決策者對各項才能滿足各次準則之適合度與各評估次準則之權重………………………………………………………69
表4-13 第三位決策者對各項才能滿足各次準則之適合度與各評估次準則之權重………………………………………………………70
表4-14 各項才能之模糊適合指數………………………………………71
表4-15 替代方案（各項才能）排序值……………………………………72

圖目錄
圖1-1 研究流程……………………………………………………………7
圖2-1 傳統電影與數位電影產業之製播流程比較……………………10
圖2-2 核心能力階層……………………………………………………17
圖2-3 核心能力的層次概念……………………………………………19
圖2-4 核心能力架構圖…………………………………………………20
圖2-5 資源及才能的關係………………………………………………21
圖2-6 平衡計分卡提供轉化策略為營運的架構………………………24
圖2-7 顧客構面－五大核心量度的因果關係…………………………27
圖2-8 企業內部流程構面－通則性價值鏈模式………………………29
圖2-9 學習與成長構面的衡量架構圖…………………………………31
圖3-1 本研究之觀念架構………………………………………………39
圖3-2 一個三角形模糊數B=(c, a, b)的隸屬函數……………………45
圖3-3 語言變數「年齡」的階層結構…………………………………47
圖3-4 語言值與三角形模糊數對照圖…………………………………49
圖4-1 數位電影院關鍵才能評估模式之層級架構（次準則篩選前）…55
圖4-2 數位電影院關鍵才能評估模式之層級架構（次準則篩選後）…60
圖4-3 數位電影院關鍵才能評估模式之層級架構（加入方案）………63

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