臺灣博碩士論文加值系統

Under the fierce global competition and fast changing environment, business leaders must have own unique business concept that could sustain the growth of firm from a small medium enterprise in becoming a multinational corporation by outperforming competitors and managing the increasing uncertainties of globalization. Similar to ancient emperors shaping powerful empires, effective leadership, efficient strategies and appropriate culture are the key essentials to succeed. This research investigates whether the survival and growth of famous 21st–century multi-national corporations can be traced back into history of the success of Genghis Khan and the Mongol Empire. Using two global business corporations and one historical military empire, an analysis of the manner in which the firm's management responded to the threats of change and turbulence by developing leadership, strategies and culture. It illustrates the main actions a company must do in different stages of corporate lifecycle during the transition of growing into a truly global business empire.

Under the fierce global competition and fast changing environment, business leaders must have own unique business concept that could sustain the growth of firm from a small medium enterprise in becoming a multinational corporation by outperforming competitors and managing the increasing uncertainties of globalization. Similar to ancient emperors shaping powerful empires, effective leadership, efficient strategies and appropriate culture are the key essentials to succeed. This research investigates whether the survival and growth of famous 21st–century multi-national corporations can be traced back into history of the success of Genghis Khan and the Mongol Empire. Using two global business corporations and one historical military empire, an analysis of the manner in which the firm's management responded to the threats of change and turbulence by developing leadership, strategies and culture. It illustrates the main actions a company must do in different stages of corporate lifecycle during the transition of growing into a truly global business empire.

ABSTRACT i
ACKNOWLEDGMENT ii
LIST OF FIGURES iii
CHAPTER 1: INTRODUCTION 2
CHAPTER 2: LITERATURE REVIEW 4
The New Business World 4
Key Factors of Survival and Growth 5
CHAPTER 3: METHODOLOGY and CASE OVERVIEW 7
Genghis Khan Mongol Empire's History 7
Terry Gou Foxconn's History 9
Lee Kun-Hee Samsung's History 10
Data Collection and Analysis 11
CHAPTER 4: RESULTS and ANALYSIS 13
Leadership 13
1. Radiate Charisma 14
2. Adapt to Changes 15
3. Embrace Challenges and Determined 16
4. Assign According to Abilities 17
5. Learning 24/7 19
6. Provide Training and Guidance for Successors 20
Strategy 22
1. Flexibility and Agileness 22
2. Speed and Mobility 23
3. Develop Core Competencies 25
4. Strategic Alliances 26
5. Merger and Acquisitions 28
Organizational Culture 29
1. High Risk Tolerance 29
2. Clear Goals and High Expectations 30
3. Convergence and Integration 30
4. Impartial Reward and Punishment System 31
Corporate Lifecycle 31
CHAPTER 5: LIMITATIONS and FUTURE RESEARCH 34
REFERENCES 35
Chinese: 35
English: 35
APPENDIX 39
Appendix 1: Leadership Summary 39
Appendix 2: Strategy Summary 40
Appendix 3: Organizational Culture Summary 41

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