臺灣博碩士論文加值系統

近年來臺灣觀光產業發展迅速，根據觀光局統計，來臺旅客中以「觀光」目的者佔市場多數。為了因應大量的服務人力需求，觀光旅館業積極地與餐旅相關大專技職院校進行實習合作。然而大多數的實習生完成實習學程後，留任意願非常低，留任率不到一成。
因此，各企業開始進行企業形象的塑造，除了提高企業聲譽以期吸引人才外，也加深員工的忠誠度提高留任意願。是故，對於實習生來說，首先考量的是企業聲望是否會影響他們對於實習場合的選取，隨之而後地，便是觀察這樣的企業形象是否會對個體之工作滿足產生影響，進而造成最後留任與否的決定。除此之外，在學生實習的過程中長期接受到組織文化的影響，可能會影響了學生原有的知覺價值，進而改變了對個人、組織的承諾及知覺價值。
本研究旨在探討師企業聲望、組織文化與留任意願之間的關聯性，並以工作滿意為中介變項，運用迴歸來分析工作滿意在企業聲望、組織文化與留任意願之間的中介效果。而本研究之對象為國內觀光旅館實習之實習生，採用抽樣方式郵寄及委託人力發送問卷來蒐集實證資料，總共回收了312個有效樣本。
研究結果發現：(1)企業聲望對工作滿意有正向影響，(2)組織文化對工作滿意有正向影響，(3)工作滿意對留任意願有正向影響，(4)企業聲望對留任意願有正向影響，(5)組織文化對留任意願有正向影響，(6) 工作滿意對企業聲望影響留任意願具有部分中介效果，(7)工作滿意對組織文化影響留任意願具有部分中介效果。而本研究的結果，期望能夠給觀光飯店業的經營者作為未來在人才管理上的參考依據，協助人力資源部門改變管理模式，進行人力資源的行銷策略，達到有效的選、訓、育、用、留。

In recent years, the tourism industry is expanded rapidly in Taiwan. According the analysis from the Tourism Bureau of Taiwan, the most purpose of the visitors is the “tourism”. In order to meet the service needs, the hotels have cooperated with the related colleges actively for the apprentice program. But, most of the students completed the internship who didn’t stay in the hospitality industry. The rate of the intention to stay is less than ten percent.
Confronting with the impact of the manpower’s shortage, the hotels start to setting up the cooperate image; it’s not only to attract the external talent also to reinforce the internal loyalty and intention to stay. When the students choose the firms, the cooperator reputation would be their priority. If the cooperator reputation influence the students’ intention to stay would depend on the job satisfaction during the internship period. In addition to those, the students also are influence by the organization culture to change their intention to stay for the firms.
This study aims to examine the correlation among cooperator reputation, organization culture, job satisfaction and intention to stay. Job satisfaction is served as the mediation variable. Hierarchical regression is used to analyze the mediation effect coming from job satisfaction in cooperator reputation, organization culture and intention to stay. The object of this study is the intern who is doing their internship in the hospitality industry. The empirical data are collected by mail. The total of the valid samples are 312.
The results showed: (1)Cooperator reputation have a positive impact on job satisfaction. (2)Organization culture has a positive impact on job satisfaction. (3)Job satisfaction has a positive impact on intention to stay. (4) Cooperator reputation has a positive impact on intention to stay. (5) Organization culture has a positive impact on intention to stay. (6) The mediation of job satisfaction in cooperator reputation effecting on intention to stay is only partial. (7)The mediation of job satisfaction in organization culture effecting on intention to stay is only partial. We hope that the results can be applied as a useful reference for formulating organizational strategies in hospitality industry

謝 誌 i
中文摘要 iii
ABSTRACT v
目 錄 viii
表 次 xi
圖 次 xiii
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的與待答問題 5
第三節　研究範圍與限制 8
第四節　重要名詞釋義 10
第二章　文獻探討 13
第一節　企業聲望 13
第二節　組織文化 20
第三節　留任意願 23
第四節　工作滿意 26
第五節　變項間之相關性 28
第三章　研究設計與實施 31
第一節　研究架構與假設 31
第二節　研究方法 33
第三節　研究步驟 34
第四節　研究對象 38
第五節　研究工具 39
第六節　資料分析 45
第四章　資料分析 47
第一節　問卷回收與統計 47
第二節　敘述性統計分析 49
第三節　信效度分析 58
第四節　相關分析 67
第五節　迴歸分析 73
第六節　工作滿意之中介效果驗證分析 77
第七節　研究假設結果摘要 84
第五章　結論與建議 85
第一節　研究發現與結論 85
第二節　管理意涵 93
第三節　研究貢獻 96
第四節　後續研究建議 98
參考文獻 101
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二、外文部分 103

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