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The author has been engaged in wedding dress industry over 35 years, start from the grassroots, began to step up to the director of the company. In 2002, the author start-upped own business and established Sophia International Wedding. In order to exploit the market and get in touch with the top-tier customers, Sophia International Wedding has been proactively takes participation in various fashion shows since 2007. Also osculated with other international brands such as Pronovias, Jason Wu, Michael D, Tarik Ediz. Moreover, the author also been to countries in Europe and the United States to view and emulate the exhibition of different lace fabrics. And found out that the fabric designed by Taiwanese company has been used in foreign countries and adopted by international brands. With this significant discovery, the author came up with an idea. To create authentic Taiwanese dress by combining the Taiwanese designers with the fabric made in Taiwan.
The first chapter introduce the company background, the motivation, as well as the academic terminology. The second chapter explain the evolution of the Taiwan wedding dress market from ancient to present, and explore the historical change and development trajectory of the three successful wedding dress brands Vera Wang, Jason Wu, Elie Saab. The third chapter is to explain the two methods of literature : Literature review method and Interview method. Chapter four summaries the previous chapters to find out the main component that lead to success and to prove it in retrospect. Then use the interview method to understand other counterpart’s thinking and deduce the key success factors.
Chapter 5 is the conclusion. Combine all the above literatures and interview reports, and sum up the key success factors then take the Taiwanese brand D-S Wedding as an example to analyze whether the Taiwan wedding dress market has these factors. After that, give them advises to help them to reach the top on the existing foundations. And try to perfect all aspects as far as possible, so that the Taiwan wedding can be geared to international standards and catalyze the fashion of Taiwan.
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