臺灣博碩士論文加值系統

借重資訊技術與網際網路普及，行動服務的發展帶給人們更即時性的資訊，諸多服務產業廣泛使用新科技、新技術，而機場、航空公司近年來利用創新與便利的自助科技技術取代傳統人力服務。Rimowa在2016年推出具環保性及創新性的行李電子標籤，為瞭解旅客其在使用的行李電子標籤之使用意圖與接受程度，以及影響旅客採用行李電子標籤意願之因素，以科技接受模式（Technology Acceptance Model；TAM）進行分析，再加入「個人創新」及「知覺風險」等構面，其中知覺風險為其干擾變數，然後據以設計衡量量表，透過網路問卷以便利抽樣法，正式問卷共發放430份，回收有效問卷386份，以迴歸分析方法驗證本研究架構之適用性。研究結果顯示，個人創新、知覺有用性、知覺易用性、態度、行為意圖之間皆有正向影響效果，知覺風險之干擾效果不顯著。

Based on the rapid growing trend of the information system and Internet technology, the development of mobile services increases efficient information immediately. More and more industries utilize new technology. Both airport and airline company have been using innovation and convenient Self-service Technology to instead of traditional services. In order to understand the consumers' behavioral intention about adopting the innovation and environmental product electronic luggage tags by Rimowa in 2016. This study takes the Technology Acceptance Model (TAM) as basis and combines two additional constructs: personal innovativeness, perceived risk for using electronic luggage tags（perceived risk as an interference variable. A total of 430 questionnaires were delivered on the Internet by convenient sampling and 386 valid questionnaires were collected. This research uses the method of regression analysis to develop a research model. The result suggested that personal innovativeness, perceived usefulness, perceived ease of use，attitude were significantly impacted individual’s attitude toward adoption while perceived risk was in moderate relationships to attitude toward adoption.

第壹章 緒論
第一節 研究背景
第二節 研究動機
第三節 研究目的
第四節 研究流程
第貳章 文獻探討
第一節 自助服務系統之發展概況與相關文獻
第二節 理性行為理論
第三節 科技接受模式
第四節 個人創新
第五節 知覺風險
第參章 研究方法
第一節 研究架構與假說
第二節 操作型定義
第三節 研究對象與抽樣
第四節 資料分析工具
第五節 問卷設計
第肆章 實證分析
第一節 樣本結構分析及使用特性
第二節 個人創新分析
第三節 知覺有用性分析
第四節 知覺易用性分析
第五節 態度分析
第六節 行為意圖分析
第七節 知覺風險分析
第八節 路徑分析
第伍章 結論與建議
第一節 結論
第二節 建議與研究限制
參考文獻
附錄研究問卷

一、中文文獻

吳智鴻、蔡依錞（2014）。以科技接受模式來探討社群網站 Facebook 的使用意圖。國立臺灣科技大學人文社會學報，10（1），29-44。
呂錦隆、凌珮娟（2009）。國籍旅客對國際航線自助報到服務之使用意圖研究。運輸學刊，21(3)，299-328。
李旭富（2005）。技術創新與管理創新整合模式之研究。國立臺灣科技大學。臺北市。
周鴻志（2003）。科技接受模式在遠距教學網站之應用。國立政治大學。臺北市。
林靜儀、劉昌佑（2013）。個人創新和知覺樂趣性對智慧型手機使用者的態度和行為意圖之影響。國立屏東商業技術學院學報，（15），179-206。
凌珮娟（2007）。航空旅客對自助報到服務之接受行為研究。長榮大學航運管理研究所學位論文，1-90。
黃天佑、陳佩綺（2012）。以科技接受模式探討企業部落格品質與使用者參與行為之研 究。國立屏東教育大學資訊科學系，屏東縣。
楊政樺（2007）。應用離散型順序反應資料轉換法探討空運旅客對科技型服務接觸滿意度之研究，顧客滿意學刊，第三卷第二期，153-189。
楊政樺、曾通潔、程健行（2010）。以專家觀點評析航空公司推行網路報到服務之策略內涵。顧客滿意學刊，6(1)，89-128。
賴燊標（2007），自助服務技術使用者接受度之研究－以航空公司報到自助服務櫃台為例。國立臺灣科技大學。臺北市。



 
二、英文文獻

Abdelaziz, S. G., Hegazy, A. A., & Elabbassy, A. (2010). Study of Airport Self-service Technology within Experimental Research of Check-in Techniques Case Study and Concept. International Journal of Computer Science Issues (IJCSI), 7(3), 30.
Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information systems research, 9(2), 204-215.
Bashir, S., Aslam, M., Ibrahim, F., & Kaur, K. (2017). Consumer’s Perceived Communicational Risks in Predicting Internet-Based Shopping Intention. Jurnal Komunikasi, Malaysian Journal of Communication, 33(1).
Bitner, M. J., Brown, S. W., & Meuter, M. L. (2000). Technology infusion in service encounters. Journal of the Academy of marketing Science, 28(1), 138-149.
Chang, H. L., & Yang, C. H. (2008). Do airline self-service check-in kiosks meet the needs of passengers?. Tourism Management, 29(5), 980-993.
Cox, D. F., & Rich, S. U. (1964). Perceived risk and consumer decision-making: The case of telephone shopping. Journal of marketing research, 32-39.
Curran, J. M., & Meuter, M. L. (2005). Self-service technology adoption: comparing three technologies. Journal of services marketing, 19(2), 103-113.
Curran, J. M., & Meuter, M. L. (2005). Self-service technology adoption: comparing three technologies. Journal of services marketing, 19(2), 103-113.
Dabholkar, P. A., & Bagozzi, R. P. (2002). An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors. Journal of the academy of marketing science, 30(3), 184-201.
Fagan, M., Kilmon, C., & Pandey, V. (2012). Exploring the adoption of a virtual reality simulation: The role of perceived ease of use, perceived usefulness and personal innovativeness. Campus-Wide Information Systems, 29(2), 117-127.
Featherman, M. S., Miyazaki, A. D., & Sprott, D. E. (2010). Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility. Journal of Services Marketing, 24(3), 219-229.
Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business research, 56(11), 867-875.
Han S. (2005). Understanding User Adoption of Mobile Technology: Focusing on Physicians in Finland, Doctoral dissertation, Åbo Akademi University, Finland.
Jayasingh, S., & Eze, U. C. (2009). An empirical analysis of consumer behavioural intention towards mobile coupons in Malaysia. International Journal of Business and Information, 4(2).
Jeffres, L., & Atkin, D. (1996). Predicting use of technologies for communication and consumer needs. Journal of Broadcasting & Electronic Media, 40(3), 318-330.
Kanfer, R., & Heggestad, E. D. (1997). Motivational traits and skills: A person-centered approach to work motivation. Research in organizational behavior, 19(19), 1-56.
Kaplan, L. B., Szybillo, G. J., & Jacoby, J. (1974). Components of perceived risk in product purchase: A cross-validation. Journal of applied Psychology, 59(3), 287.
Kaushik, A. K., & Rahman, Z. (2015). Self-service innovativeness scale: introduction, development, and validation of scale. Service Business, 10(4), 799-822.
Liljander, V., Gillberg, F., Gummerus, J., & Van Riel, A. (2006). Technology readiness and the evaluation and adoption of self-service technologies. Journal of Retailing and Consumer Services, 13(3), 177-191.
Lin, J. S. C., & Hsieh, P. L. (2011). Assessing the self-service technology encounters: development and validation of SSTQUAL scale. Journal of Retailing, 87(2), 194-206.
Lu, J. L., Choi, J. K., & Tseng, W. C. (2011). Determinants of passengers’ choice of airline check-in services: A case study of American, Australian, Korean, and Taiwanese passengers. Journal of Air Transport Management, 17(4), 249-252.
Lu, J., Yao, J. E., & Yu, C. S. (2005). Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. The Journal of Strategic Information Systems, 14(3), 245-268.
Meuter, M. L., & Bitner, M. J. (1998, January). Self-service technologies: extending service frameworks and identifying issues for research. In American Marketing Association. Conference Proceedings (Vol. 9, p. 12). American Marketing Association., 9 , p12
Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of marketing, 64(3), 50-64.
Meyer, Jenny (2008). Older Workers and the Adoption of New Technologies, Zew discussion papers, pp. 07-050
Murray, K. B. (1991). A test of services marketing theory: consumer information acquisition activities. The journal of marketing, 55 (1), 10-25.
Parasuraman, A. (2000). Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. Journal of service research, 2(4), 307-320.
Rayport JF, Sviokla JJ (1994) Managing in the marketspace. Harvard business Review, 72(6), 141–150
Rogers, E. M. (1983). Elements of Diffusion..Extracts from Chapter 1 of Diffusion of Innovations, Rogers EM 3rd Ed, New York.
Rogers, E.M.,(1995). Diffusion of Innovations, 4th ed. The Free Press, New York, NY.
Taylor, J. W. (1974). The role of risk in consumer behavior. The Journal of Marketing, 54-60.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
Webster, J., & Martocchio, J. J. (1992). Microcomputer playfulness: Development of a measure with workplace implications. MIS quarterly, 201-226.
Yi, Y., & Kim, S. Y. (2017). The role of other customers during self-service technology failure. Service Business, 11(4), 695-715
 

三、網站資料

交通部觀光局（2016）。近十年來臺旅客及國民出國人次變化。取自http://admin.taiwan.net.tw/public/public.aspx?no=315
桃園機場（2017）。客運量。取自https://www.taoyuanairport.com.tw/company_ch/PassengerQuery
內政部入出國及移民署（2012），入出國自動查驗通關系統e-Gate。取自　　http://www.immigration.gov.tw/egate/index.html
SITA（2016）.The Baggage Report 2016. SITA and Air Transport World. Retrieved from https://www.sita.aero/baggage-report-2016
Renaud Irminger（2015）.Passenger IT Trends Survey 2015. Retrieved from https://sita.aero/resources/type/surveys-reports/passenger-it-trends-survey-2015