臺灣博碩士論文加值系統

本研究以2011年至2015年台灣上市、上櫃電子業為研究對象，利用結構方程模型檢驗品牌價值、國際化程度與企業績效之關聯性。研究結果如下：(1)品牌價值與企業績效呈現正向關係。(2)國際化程度與企業績效呈現正向關係。(3) 國際化程度與品牌價值呈現正向關係。(4) 品牌價值能強化國際化程度與企業績效間之關係。

Our study focus on the electronic industry in Taiwan within the period from 2011 to 2015. We apply Structural Equation Modeling (SEM) to investigate the relationships among brand value, the degree of internationalization and firm value. Empirical results show that: (1) Brand value has positive effect on firm value. (2) The degree of internationalization has positive effect on firm value. (3) The degree of internationalization has positive effect on brand value. (4) Brand value has positive moderating effect between the degree of internationalization and firm performance.

謝辭 I
中文摘要 II
英文摘要 III
目錄 IV
圖目錄 VII
表目錄 VIII
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究架構 6
第貳章 文獻探討 8
第一節 品牌與品牌價值 8
第二節 品牌價值衡量模式 13
第三節 品牌價值與企業績效之探討 23
第四節 國際化程度與企業績效之探討 25
第參章 研究方法 31
第一節 觀念性架構 31
第二節 研究假說 32
第三節 變數定義及衡量 36
第四節 實證模型 42
第五節 樣本選取與資料來源 43
第肆章 實證結果與分析 44
第一節 敘述性統計分析 44
第二節 相關性分析 45
第三節 實證結果分析 47
第四節 敏感性分析 51
第伍章 研究結論與建議 57
第一節 研究結論 57
第三節 研究限制 59
第四節 研究建議 60
參考文獻 61

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