臺灣博碩士論文加值系統

Building strategy is a frequent task of enterprises. Identifying an accurate strategy will directly affect goal achievement and mission of an enterprise. However, not many Vietnamese enterprises have good business strategies. The failure of enterprisesis the evidence for weakness in strategy. Therefore, strategy is a topical issue that enterprises always concern, even those with good well-developed strategies. This thesis aimed to evaluate the development strategy of Tuong An Vegetable Oil Joint Stock Company in 2004-2014, and provide strategy for Tuong An Vegetable Oil Joint Stock Company in the period of 2015-2020. Through using tools of strategic planning, the author propose two strategic groups (general and functional strategies). Strategies need to be emphasized are product development, cooperation with vegetable oil companies, a search for stable material sources and the improvement of propaganda branding. Regarding strategic planning, the thesis does not pay attention to competitive strategy but focuses on the strategy of product development (to avoid direct competitions against corporations in the same sector).

Acknowledgement i
Abstract ii
TABLE OF CONTENTS iii
LIST OF FIGURES v
LIST OF TABLES vi
CHAPTER 1 INTRODUCTION 1
1.1 Reason for choosing topic 1
1.2 Research objectives 1
1.3 Research contents 1
1.4 Research methods 2
1.5 The structure of the thesis 2
CHAPTER 2 LITERATURE REVIEW 3
2.1 Overview of enterprise development strategy 3
2.1.1 Concept of enterprise strategy 3
2.1.2 Importance of buildingstrategy for enterprises 3
2.1.3 Kinds of enterprise development strategy 3
2.2 Planning strategy for enterprise development 4
2.2.1 Process of planning enterprise development strategy 4
2.2.2 Tool for strategic planning 6
2.2.3 Rule for choosing strategy 13
2.2.4 Evaluating the chosen strategy 18
CHAPTER 3 RESEARCH METHODS 20
3.1 Interview method to obtain primarydocument 20
3.2 Method of collecting secondary document 20
3.3 Observation method 20
3.4 Comparison method 20
CHAPTER 4 THE ANALYSIS OF RESULTS 21
4.1 The brief introduction to tuong an vegetable oil joint stock company 21
4.1.1 General information 21
4.1.2. The formation and the development of the company 21
4.1.3. Development orientation 23
4.1.4. Business lines and location 26
4.2 The result of business performance in the three most recent years 28
4.3 Research on internal and external factors 28
4.3.1 Analysis of environmental factor 28
4.4 SWOT Analysis 51
4.4.4. Selection of strategy through QSPM matrix 54
4.5 Building strategy for Tuong An Vegetable Oil Joint Stock Company till 2020 59
4.5.1. Targets of Tuong An Vegetable Oil Joint Stock Company till 2020 59
4.5.2. Strategic projects of Tuong An Company 60
CHAPTER 5 CONCLUSION & RECOMMENDATIONS 64
5.1 Conclusion 64
5.2 SOME RECOMMENDATIONS TO IMPLEMENT STRATEGY AT TUONG AN COMPANY 64
5.2.1 Recommendations to Tuong An Company 64
5.2.2 Recommendations to the Government 65
REFERENCES 67

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