跳到主要內容

臺灣博碩士論文加值系統

(216.73.216.176) 您好!臺灣時間:2025/09/06 08:25
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:王士豪
研究生(外文):Wang, Shih-Hao
論文名稱:知覺利益與知覺關係投入對關係品質影響之研究
論文名稱(外文):The Influence of Perceived Benefits and Perceived Relationship Investment on Relationship Quality
指導教授:賴明政賴明政引用關係
指導教授(外文):Lai, Ming-Cheng
學位類別:碩士
校院名稱:國立臺北商業大學
系所名稱:企業管理系研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:103
中文關鍵詞:快閃店知覺利益知覺關係關係品質
外文關鍵詞:Pop-up StoresPerceived BenefitsPerceived RelationshipRelationship Quality
相關次數:
  • 被引用被引用:0
  • 點閱點閱:239
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
近年來,許多品牌業者開始利用快閃店的形式來行銷與推廣自身的商品,目的是為了在短時間內傳達品牌形象和創造出話題。快閃店的設計通常需具有創意與創新等元素,為消費者提供獨特且具吸引力的體驗過程。本研究透過相關文獻參考,以知覺利益、知覺關係投入及關係品質探討快閃店之體驗價值,並推導出10個研究假說,並以實際於五種不同類型快閃店消費體驗過的消費者為研究對象發放問卷,總計回收有效問卷250份,進行問卷資料的統計分析與驗證各變數間關係。研究結果發現:1.快閃店的知覺利益中的享樂性利益、功利性利益與象徵性利益會正向影響知覺關係投入, 2.對於快閃店的知覺關係投入會正向影響與顧客的關係品質。本研究進一步分析不同類型之快閃店也發現其在變數間關係互有不同。綜上,本研究之豐富發現,期以對快閃店業者提供經營管理之建議,並補足以往有關快閃店研究之不足。
In recent years, many brands are beginning to use the form of “Pop-up Stores” to market and promote their own products. The purpose is to convey the brand image and create a topic in a short period of time. The design of Pop-up Stores usually requires elements such as creativity and innovation. The Pop-up Stores is to provide consumers with a unique and attractive experience. Through the collation of related literatures, this study deduced 10 research hypotheses, and questionnarires were distributed to consumers who had experienced the consumption experience of five different types of Pop-up Stores. A total of 250 valid questionnaires were collected to analyze and verify the relationship between vairables.The study found that the hedonic benefits, the utilitarian benefits and the symbolic benefits of perceived benefits Pop-up Stores have a positive impact on perceived relationship investment. The perceived relationship investment of Pop-up Stores have a positive impact on relationship quality with consumers. This study further analyzes different types of Pop-up Stores and finds that they have different relationships among variables. In summary, the findings of this study, the proposal to provide management of the Pop-up Stores operators. And this study can expand the past for the lack of Pop-up Stores research.
摘要 I
ABSTRACT II
誌謝 IV
目錄 V
表目錄 VII
圖目錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 快閃店(Pop-Up Store) 5
第二節 知覺利益(Perceived Benefits) 7
第三節 知覺關係投入(Perceived Relationship Investment) 17
第四節 關係品質(Relationship Quality) 17
第三章 研究方法 24
第一節 研究架構 24
第二節 研究假說 25
第三節 問卷設計 27
第四節 統計方法 30
第五節 問卷抽樣與快閃店簡介 32
第四章 實證研究 34
第一節 問卷資料與樣本結構分析 34
第二節 敘述性統計分析 35
第三節 信度與效度分析 37
第四節 共同方法變異問題之處理 41
第五節 結構模型路徑分析 43
第六節 單因子變數分析(ANOVA) 69
第五章 研究結論與建議 82
第一節 討論與結果 82
第二節 學術意涵與管理意涵 83
第三節 研究限制與未來研究建議 84
參考文獻 86
女人迷Womany.net:Pop-up Shop快閃店。2011年8月11日。取自:  https://womany.net/read/article/517
三民輔考:知覺價值(perceived value)與知覺風險(perceived risk)取自:https://www.3people.com.tw/%E7%9F%A5%E8%AD%98/%E7%9F%A5%E8%A6%BA%E5%83%B9%E5%80%BC/--%E5%9C%8B%E7%87%9F%E4%BA%8B%E6%A5%AD-%E4%B8%AD%E8%8F%AF%E9%9B%BB%E4%BF%A1/e3c4c1ee-0a1c-4cb8-9f9e-b7497ee47804
米瑞克展覽設計:快閃店行銷概念須知Q&A,這幾點你必須知道的快閃店概念。
  2017年11月3日。取自:http://miracleart.pixnet.net/blog/post/344442727-%E5%BF%AB%E9%96%83%E5%BA%97%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E9%A0%88%E7%9F%A5q%26a%EF%BC%8C%E9%80%99%E5%B9%BE%E9%BB%9E%E4%BD%A0%E5%BF%85%E9%A0%88%E7%9F%A5%E9%81%93%E7%9A%84
品牌行銷新寵兒-快閃店POP-UP STORE(Grace Chang)。2017年11月8日。
  取自:https://medium.com/@gracechang_48682/%E5%93%81%E7%89%8C%E8%A1%8C%E9%8A%B7%E6%96%B0%E5%AF%B5%E5%85%92-%E5%BF%AB%E9%96%83%E5%BA%97pop-up-store-1cd3bfa97d79
王唯嫤(2018)。神出鬼沒的商機:快閃品牌商店特性、品牌經驗與口碑效應。
  中國文化大學商學院全球品牌與行銷碩士學位學程碩士論文。
吳立偉、張國雄、鍾沛蔓(2011)。認知價值、關係品質與忠誠階段之探討。
  台灣管理學刊。11(1),1-28。
吳宜家(2011)。品牌形象與知覺價值對顧客忠誠度之影響-以高雄市吳記餅店
  為例。國立高雄應用科技大學高階經營管理研究所碩士在職專班碩士論文。
吳雅靜(2014)。探討社群媒體導向顧客關係管理之滿意度與忠誠度:功利主義、
享樂主義與信任度觀點。國立中正大學資訊管理學系暨研究所碩士論文
吳靜怡(2014)。探討沉浸理論、享樂價值與功利價值對滿意度、再購意願之影
響-以數位音樂服務平台為例。國立臺北大學企業管理學系碩士論文。
李奇勳、蘇瑞蓮(2016)。知覺價值、知覺品質、滿意度與忠誠度之整合模式探
討。國立空中大學管理與資訊學系管理與資訊學報。21期,1-30。
呂敏菁(2016)。從眾行為、知覺利益與忠誠度間關係之研究-以臺南市玉井區
  芒果乾伴手禮為例。台灣首府大學休閒管理學碩士班碩士論文。
邱志強(2013)。影響顧客滿意度之相關因素探討-以價格意識及年齡為干擾變
數並以便利商店之鮮食商品為例。國立高雄應用科技大學企業管理系碩士在職專班碩士論文。
邱皓政(2003)。結構方程模式-LISREL的理論、技術與應用。台北:五南。
林建効(2014)。專業能力、關係品質與顧客忠誠度關聯性之研究—以N保險公
司顧客為例。國立高雄應用科技大學高階經營管理研究所碩士在職專班碩士
論文。
林建煌(2002)。消費者行為。台北:智勝文化。
林威霖(2007)。廠商限量策略與消費者購買決策:限量訊息分析。東吳大學國
際貿易學系碩士論文。
林震岩(2007)。多變量分析:SPSS的操作與應用。台北:智勝文化事業有限公
  司。
冒守信(2016)。品牌知名度對消費者購買意願之影響:以消費品類別之知覺價值為干擾變數。國立彰化師範大學企業管理學系行銷與流通管理碩士班碩士
論文。
張春興(2009)。現代心理學–現代人研究自身問題的科學。臺北市:東華。
郭永勝(2018)。貨運承攬業務人員馬基維利傾向與銷售績效的關係─以關係品
質為中介變數。國立臺灣海洋大學航運管理學系碩士論文。
郭姿吟(2013)。服務創新對顧客知覺價值、顧客滿意度與顧客忠誠度影響之
  研究-以旅行業者為例。逢甲大學企業管理學系碩士班碩士論文。
黃芳銘(2006)。結構方程模式-理論與應用(四版)。台北:五南。
黃俊英(2000)。多變量分析。中國經濟企業研究所出版。
黃雅旋(2018)。員工與主管之工作價值觀契合度及其關係品質對員工幸福感之
影響-以N公司為例。南臺科技大學企業管理系碩士論文。
黃識銘、方世榮、楊舒蜜(2010)。品牌利益對品牌忠誠度之影響-品牌關係品質與顧客關係品質的中介效果。管理與系統期刊。17(3),373-402。
楊錦洲(2001)。 顧客服務創新價值:如何做好服務品質。中衛發展中心。
歐陽德莊(2018)。專業能力、服務品質、關係品質與顧客忠誠度之研究– 以高
雄地區進口車ŠKODA原廠汽車服務廠顧客為例。國立高雄應用科技大學企
業管理系碩士在職專班碩士論文
盧建廷(2003)。廠商行銷活動對顧客保留之影響-以行動電話服務業為例。
  國立成功大學電信管理研究所碩士論文。
陳慧倫(2019)。情緒智能、工作滿意度、關係品質與工作績效之研究─以銀行
分行行員為例。國立臺灣海洋大學航運管理學系碩士論文。
陳學勤(2016)。地方行銷策略對遊客知覺利益及造訪意願之影響-口碑之
  調節效果。世新大學企業管理學系碩士學位論文。
劉彥均(2014)。產品種類多樣化對消費者知覺利益之探討-以信用卡為例。東吳
大學國際經營與貿易學系碩士論文。
Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand
Name. New York, 28, 35-37.
Aaker, D., & Joachimsthaler, E.(2000). The brand relationship spectrum:
  The key to the brand architecture challenge. Sage Journals, 42(4), 8-23.
Aiello, A., Rosenberg, L. J., & Czepiel, J. A. (1977). Scaling the heights of consumer
satisfaction: An evaluation of alternative measures. New York University,
Graduate School of Business Administration.
Anderson, E.,& Weitz, B.(1992). The use of pledges to build and sustain
  Commitment in distribution channels. Journal of Marketing Research, 29(1),
  18-34.
Andreasen, A. R. (1977). A taxonomy of consumer satisfaction/dissatisfaction
measures. Journal of Consumer Affairs, 11(2), 11-24.
Antéblian, B., Filser, M., & Roederer, C. (2013). Consumption experience in retail environments: A literature review. Recherche et Applications en Marketing (English Edition), 28(3), 82-109.
Arnold, M., & Reynolds, K.(2003). Hedonic shopping motivations. Journal
  of Retailing, 79(2), 77-95.
Avolio, B., Yammarino, F. J. and Bass, B. M. (1991), “Identifying common methods
variance with data collected from a single source: An unresolved sticky issue,”
Journal of Management, Vol. 17, No. 3, pp. 571-587.
Babin, J. B., Darden, R. W., & Griffin, M.(1994). Work and/or fun:
  Measuring hedonic and Utilitarian shopping value. Journal of Consumer
  Research, 20(4), 644-656.
Bagozzi, R. P., & Yi, Y.(1988). On the evaluation of structural equation
  models. Journal of Academy of Marketing Science, 16(1), 74-94.
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of
consumer attitudes. Marketing letters, 2(2), 159-170.
Baumgartner, H., & Steenkamp, J.(1996). Exploratory consumer buying
  Behavior: Conceptualization and measurement. International Journal of
  Research in Marketing, 13(2), 121-137.
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction
and complaint reports. Journal of marketing Research, 20(1), 21-28.
Beekmans, J., De Boer, J., & Art, S. (2014). Pop-up city. Amsterdan: BIS Publishers.
Belén del Río, A., Vázquez, R., & Iglesias, V.(2001).The effects of
  brand associations on consumer response. Jonrnal of Consumer Marketing,
  18(5), 410-425.
Belk, R. W., Bahn, K. D., & Mayer, R. N. (1982). Developmental recognition of
consumption symbolism. Journal of consumer research, 9(1), 4-17.
Bellenger, D. N., Steinberg, E., & Stanton, W. W. (1976). Congruence of store
image and self image-as it relates to store loyalty. Journal of
Retailing, 52(1),17-32.
Bettman, J. R. (1979). Information processing theory of consumer choice.
Addison-Wesley Pub. Co..
Bhat, S., & Reddy, S. K. (1998). Symbolic and functional positioning of
brands. Journal of consumer marketing, 15(1), 32-43.
Bitner, M. J. (1990). Evaluating service encounters: the effects of physical
surroundings and employee responses. Journal of marketing, 54(2), 69-82.
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events management: An introduction. Routledge.
Bridson, K., Evans, J., & Hickman, M.(2008). Assessing the relationship
  Between loyalty program attributes, store satisfaction and store loyalty. Journal
  of Retailing and Consumer Services, 15(5), 364-374.
Brown, S. A., & Venkatesh, V. (2005). Model of adoption of technology in households: A baseline model test and extension incorporating household life cycle. MIS quarterly, 29(3).
Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of marketing research, 2(3), 244-249.
Čater, T., & Čater, B. (2010). Product and relationship quality influence on customer
commitment and loyalty in B2B manufacturing relationships. Industrial
Marketing Management, 39(8), 1321-1333.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of
sales promotion effectiveness. Journal of marketing, 64(4), 65-81.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and
brand affect to brand performance: the role of brand loyalty. Journal of
marketing, 65(2), 81-93.
Chen, W. C., & Fiore, A. M. (2017). Factors affecting Taiwanese consumers’
responses toward pop-up retail. Asia Pacific Journal of Marketing and
Logistics, 29(2), 370-392.
Churchill Jr, G. A., & Surprenant, C. (1982). An investigation into the determinants of
customer satisfaction. Journal of marketing research, 19(4), 491-504.
Cooper, D. R., & Schindler, P. S.(2010). Business research methods
  (企業研究方法)古永嘉,楊雪蘭譯。 
Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination
and extension. Journal of marketing, 56(3), 55-68.
Crosby, L., Evans, K., & Cowles, D.(1990). Relationship quality in
  Services selling: An interpersonal influence perspective. Journal of Marketing,
  54(3), 68-81.
Crowley, A. E., Spangenberg, E. R., & Hughes, K. R. (1992). Measuring the hedonic
and utilitarian dimensions of attitudes toward product categories. Marketing
letters, 3(3), 239-249.
De Lassus, C., & Freire, N. A. (2014). Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis. Journal of Retailing and Consumer Services, 21(1), 61-68.
De Ruyter, K., Moorman, L., & Lemmink, J. (2001). Antecedents of commitment and trust in customer–supplier relationships in high technology markets. Industrial Marketing Management, 30(3), 271-286.
De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D.(2001).
  Investments in consumer relationships: A cross-country and cross-industry
  exploration. Journal of Marketing, 65(4), 33-50.
Dodds, W., Monroe, K., & Grewal, D.(1991). Effects of price,
  Brand, and store information on buyers’ product evaluations. Journal of
  Marketing Research, 28(3), 307-319.
Donlan, L., & Crowther, P. (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20(4), 291-306.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of marketing, 51(2), 11-27.
Fiore, A. M. (2008). The shopping experience. In Product experience (pp. 629-648). Elsevier.
Floh, A., Zauner, A., Koller, M., & Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link. Journal of Business Research, 67(5), 974-982.
Fornell, C., & Larcker, D. F.(1981). Evaluating structural equation models
  with unobservable variables and measurement error. Journal of Marketing
  Research, 39-50.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The
American customer satisfaction index: nature, purpose, and findings. Journal of
marketing, 60(4), 7-18.
Fullerton, G. (2003). When does commitment lead to loyalty?. Journal of service
research, 5(4), 333-344.
Gable, M., Fiorito, S. S., & Topol, M. T.(2008). An empirical
  Analysis of the componenets of retailer customer loyalty programs. International
  Journal of Retail & Distrbution Management, 36(1), 32-49.
Garbarino, E., & Johnson, M.(1999). The different roles of satisfaction,
  trust,and commitment in customer relationships.Journal of Marketing, 63(2),
  70-87.
Giese, J. L., & Cote, J. A. (2000). Defining consumer satisfaction. Academy of
marketing science review, 1(1), 1-22.
Gogoi, P. (2007). Pop-up stores: all the rage. Business Week, 9.
Goodman, J. (1989). The nature of customer satisfaction. Quality progress, 22(2),
37-40.
Gummesson, E. (1987). The new marketing—developing long-term interactive
relationships. Long range planning, 20(4), 10-20.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & 
  Tatham, R. L.(2006). Multivariate data analysis (Vol. 6). Upper Saddle
  River, NJ: Pearson Prentice Hall.
Hanzaee, K. H., & Rezaeyeh, S. P.(2013). Investigation of the effects
  of hedonic value and utilitarian value on customer satisfaction and behavioural
  intentions. African Journal of Bussiness Management, 7(11), 818-825.
Hart, C. W., & Johnson, M. D. (1999). Growing the trust relationship. Heffner, R. R., Kurani, K. S., & Turrentine, T. (2005). Effects of vehicle image in
gasoline-hybrid electric vehicles.
Hempel, D. J. (1977). Consumer satisfaction with the home buying process: Conceptualization and measurement. Marketing Science Institute, 6, 7-21.
Hennig-Thurau, T., & Klee, A.(1998). The impact of customer satisfaction
  and relationship quality on customer retention: A critical reassessment and
  model development. Psychology & Marketing, 14(8).
Hewett, K., & Bearden, W. O. (2001). Dependence, trust, and relational behavior on
the part of foreign subsidiary marketing operations: implications for managing
global marketing operations. Journal of marketing, 65(4), 51-66.
Hirshman, E., & Holbrook, M.(1982). Hedonic consumption: emerging
  concepts methods and propositions. Journal of Marketing, 46(3), 92-102.
Hoffman, D. L., Kalsbeek, W. D., & Novak, T. P. (1996). Internet and Web use in the
US. Communications of the ACM, 39(12), 36-46.
Holbrook, M. B. (Ed.). (1999). Consumer value: a framework for analysis and
research. Psychology Press.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. New York, 63.
Johnson, J. L. (1999). Strategic integration in industrial distribution channels:
managing the interfirm relationship as a strategic asset. Journal of the Academy
of marketing Science, 27(1), 4-18.
Keller, L. K.(1993). Conceptualizing, measuring and managing customer-based
  brand equity. Journal of Marketing, 57(1), 1-22.
Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (2010). Psychographic characteristics affecting behavioral intentions towards pop-up retail. International Journal of Retail & Distribution Management, 38(2), 133-154.
Klein, J. F., Falk, T., Esch, F. R., & Gloukhovtsev, A. (2016). Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail. Journal of Business Research, 69(12), 5761-5767.
Klépierre (2016) Pop-up Stores: Conquering a New Frontier of Brand Expression, Klépeirre, Paris.
Kotler, P. (2000). Marketing management: The millennium edition. Marketing management, 23(6), 188-193.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to
online consumer behavior. Information systems research, 13(2), 205-223.
Kumar, N., Scheer, L. K., & Steenkamp, J. B. E. (1995). The effects of supplier fairness on vulnerable resellers. Journal of marketing research, 32(1), 54-65.
Kyguoliene, A., Zikiene, K., & Grigaliunaite.(2017). The influence of
  perceived benefits on the satisfaction with the loyalty program. Inzinerine
  Ekonomika-Engineering Economics, 28(1), 101-109.
Lagace, R. R., Dahlstrom, R. & Gassenheimer, J. B.(1991). The
  relevance of ethical salesperson behavior on relationship quality: The
  pharmaceutical industry. Journal of Personal Selling & Sales Management,
  11(4), 39-47.
Levitt, T.(1986). Marketing imagination: New, expanded edition. New York, the
  United Sates of America: The Free Press.
MacInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing:
Review and extensions. Journal of consumer research, 13(4), 473-491.
Marciniak, R., & Budnarowska, C. (2009). Marketing approaches to pop up stores: An exploration of social networking.
Mehrabian, A., & Russell, J. A.(1974). An approach to environmental
  psychology. Cambridge, MA, US: The MIT Press.
Mimouni-Chaabane, A., & Volle, P.(2010). Perceived benefits of
  loyalty programs: Scale development and implications for relational strategies.
  Journal of Bussiness Research, 63, 32-37.
Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase
behavior: Investigating the moderating effect of customer characteristics. Journal of marketing research, 38(1), 131-142.
Moorman, C., Deshpandé, R. & Zaltman, G.(1993). Factors affecting
  trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Morgan, R. M. & Hunt, S. D.(1994). The commitment-trust theory of
  relationship marketing. Journal of Marketing, 58(3), 20-38.
Nazish Zehra, R., & Sadia, M. (2011). Impact of sales promotion on organizations’ profitability and consumer’s perception in Pakistan. Interdisciplinary Journal of Contemporary Research in Business.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 17(4), 460-469.
Olsen, S. O. (2002). Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the academy of marketing science, 30(3), 240-249.
Omar, N. A., Ramly, S. M., Alam, S. S., & Nazri, M. A.(2015).
  Assessing the effect of loyalty program benefits in satisfaction-loyalty
  relationship: Evidence from Malaysia. Jurnal Pengurusan,43, 145-159.
Overby, J. W., & Lee, E. J.(2006). The effects of utilitarian and hedonic
  online shopping value on consumer preference and intentions. Journal of
  Bussiness Research, 59, 1160-1166.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R.(2006).
  Factors influencing the effectiveness of relationship marketing: A meta-analysis.
  Journal of Marketing, 70(4), 136-153.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image
management. Journal of marketing, 50(4), 135-145.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common
method biases in behavioral research: A critical review of the literature and
recommended remedies. Journal of applied psychology, 88(5), 879.
Podsakoff, P. M. and Organ, D. W. (1986), “Self reports in organizational research:
Problems and prospects,” Journal of Management, Vol. 12, No. 4, pp. 531-544.
Pomodoro, S. (2013). Temporary retail in fashion system: an explorative study.
Journal of Fashion Marketing and Management: An International Journal, 17(3), 341-352.
Russo Spena, T., Caridà, A., Colurcio, M., & Melia, M. (2012). Store experience and co-creation: the case of temporary shop. International Journal of Retail & Distribution Management, 40(1), 21-40.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A
theory of consumption values. Journal of business research, 22(2), 159-170.
Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer
behavior and beyond. South Western Educational Publishing.
Sherry Jr, J. F. (1990). A sociocultural analysis of a Midwestern American flea
market. Journal of consumer research, 17(1), 13-30.
Smith, J. B., & Barclay, D. W.(1997). The effects of organizational
  differences and trust on the effectiveness of selling partner relationships.
  Journal of Marketing, 61(1), 3-21.
Solomon, M. R. (1983). The role of products as social stimuli: A symbolic
interactionism perspective. Journal of Consumer research, 10(3), 319-329.
Spreng, R. A., Harrell, G. D., & Mackoy, R. D. (1995). Service recovery: impact on
satisfaction and intentions. Journal of services Marketing, 9(1), 15-23.
Steyn, P., Pitt, L., Strasheim, A., Boshoff, C., & Abratt, R.(2010).
  A cross cultural study of the perceived benefits of a retailer loyalty scheme in
  Asia. Journal of Retailing and Consumer Services, 17(5), 355-373.
Surchi, M. (2011). The temporary store: a new marketing tool for fashion brands. Journal of Fashion Marketing and Management: An International Journal, 15(2), 257-270.
Swan, J. E., & Combs, L. J. (1976). Product Performance and Consumer Satisfaction: A New Concept: An Empirical Study Examines the Influence of Physical and Psychological Dimensions of Product Performance on Consumer Satisfaction. Journal of marketing, 40(2), 25-33.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1997). Retail service quality and perceived value: A comparison of two models. Journal of Retailing and Consumer Services, 4(1), 39-48.
Sweeney, J. C., & Soutar, G. N.(2001). Consumer perceived value: The
  development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
Taube, J., & Warnaby, G. (2017). How brand interaction in pop-up shops influences
consumers’ perceptions of luxury fashion retailers. Journal of Fashion Marketing
and Management: An International Journal, 21(3), 385-399.
Teas, R. K., & Agarwal, S. (2000). The effects of extrinsic product cues on
consumers’perceptions of quality, sacrifice, and value. Journal of the Academy of
marketing Science, 28(2), 278-290.
Tum, J., & Norton, P. (2006). Management of event operations. Routledge.
Tynan, C., & McKechnie, S. (2009). Experience marketing: a review and reassessment. Journal of marketing management, 25(5-6), 501-517.
Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS
quarterly, 695-704.
Verhoef, P. C.(2003). Understanding the effect of customer relationship
  management efforts on customer retention and customer share development.
  Journal of Marketing, 67(4), 30-45.
Warnaby, G., Kharakhorkina, V., Shi, C., & Corniani, M. (2015). Pop-up retailing:
Integrating objectives and activity stereotypes. Journal of Global Fashion
Marketing, 6(4), 303-316.
Westbrook, R. A. (1980). Intrapersonal affective influences on consumer satisfaction
with products. Journal of consumer research, 7(1), 49-54.
Westbrook, R. A. (1981). Sources of consumer satisfaction with retail outlets. Journal
of retailing, 57(3), 68-85.
Wilson, D. T. (1995). An integrated model of buyer-seller relationships. Journal of
the academy of marketing science, 23(4), 335-345.
Wilson, C., & Beck, K.(2000). Development of affective organizational
  commitment: A cross-sequential examination of change with tenure.
  Journal of Vocational Behavior, 56(1), 114-136.
Wolfinbarger, M. F. (1990). Motivations and symbolism in gift-giving behavior. ACR
North American Advances.
Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. (1983). Modeling consumer
satisfaction processes using experience-based norms. Journal of marketing
research, 20(3), 296-304.
Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking sort/ice anlity, customer
satisfaction, and behavioral intention. Journal of health care marketing, 9(4),
5-17.

Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences
of service quality. Journal of marketing, 60(2), 31-46.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top