臺灣博碩士論文加值系統

　　本文旨在探討具有特色的地方意象，是否可透過地方民謠或歌曲的聆聽活動，產生了心流交會的體驗，讓人們迴響在描述空間、時間、事物的音樂情境中，體驗濃厚的地方情懷，進而產生對此場所之依戀。
　
　　本研究以音樂感知、心流體驗及場所依戀等三構面進行研究分析與探討，採用問卷調查法，共發放問卷450份，有效回收問卷386份，根據受試者問卷填答結果，透過SPSS及AMOS軟體，以描述性統計、驗證性因素分析及結構方程式等統計方法進行分析。統計數據顯示問卷的信度、效度及結構模型均符合基本的適合標準、整體模式適合度及模式內在結構適合度的要求。
　
　　研究結果顯示:1.音樂感知對心流體驗的確具有正向影響；2.音樂感知及心流體驗程度愈強者，則對場所依戀的程度也會愈強。根據本研究結果發現，地方意象的確可以透過地方民謠或歌曲的欣賞，讓民眾迴響在地方時空情懷中而產生了心流體驗，進而產生對此場所之依戀而進行旅遊活動。建議旅遊業者或旅遊活動主辦單位，可以透過介紹具有地方意象的歌曲創作背景、歷史典故、風土民情及詞曲的聆聽欣賞來與旅遊景點交流迴響，除可提昇民眾的人文修養外，並可加強民眾的旅遊意願。

　　The purpose of this research is to explore whether the peculiar local images can create the flow experience in the listeners through the activities of listening to folk songs and thus allow them, haunted with the musical conditions describing the place, time and affairs, to experience the intense local feeling and to further arouse their attachment to the place.
　
　　This research is conducted by analizing and exploring the three aspects of musical perception, flow experience and place attachment with the survey of questionaires. 450 copies of questionnaires are distributed and 386 copies of questionaires retrieved are valid. According to the outcomes from the valid questionaires conducted by the softwares of SPSS and AMOS, the analysis is proceeded in the statistical approaches of the descriptive statistics, the confirmatory factor analysis and the structural equation. The statistical figures reveal that the credibility validity, and structural models of the questionaires all correspond to the requirements of the basic satisfying standards, the overall model suitability and suitability of model inner structure questionaires.
　
　　The result of the research reveals: A）Musical perception definitely exerts a positive influence on flow experience; B）The stronger level of musical perception and flow experience one achieves, the more intense attachment one will have to the place. Based on the result of the research, it’s discovered that by appreciating folk songs, local images can obviously obsess the people with the atmosphere of the space and time and them make them create the flow flow experience, and therefore, arouse the attachment to the place. So the travel activities may follow.
　
　　Here is a suggestion to the travel activities and the hosting administration of travel activities. The introduction of the creating backgrounds, historical allusions, local customs of the songs possessing local images and the appreciation of the lyrics and melodies of the folk songs can be applied to interact and match perfectly with the tourist attractions. Not only can people’s cultural capabilities be enhanced but their willingness to go traveling can be reinforced as well.

中文摘要 i
Abstract ii
目 次 iii
表 次 v
圖 次 vi
　
第一章 緒論 1
1.1研究背景 1
1.2研究動機 3
1.3研究目的與問題 6
1.4研究流程與研究方法 6
1.5名詞解釋 10
　
第二章 文獻探討 12
2.1音樂感知 12
2.2專業化程度 19
2.3具有地方意象的歌曲 24
2.4場所依戀 30
2.5心流經驗 36
2.6各變項間的影響關係 44
　
第三章 研究方法 49
3.1研究架構 49
3.2研究假設 50
3.3研究變項之操作型定義 50
3.4問卷設計 51
3.5資料分析方法 54
　
第四章 研究結果與討論 58
4.1樣本描述 58
4.2背景變項樣本平均數差異檢定 61
4.3敘述性統計分析 69
4.4驗証性因素分析 75
4.5結構模式分析 78
4.6假設驗證與討論 85
　
第五章 結論與建議 87
5.1研究結論 87
5.2貢獻 90
5.3建議 91
　
參考文獻 94
中文部份 94
英文部份 97
附錄 105
附錄一 調查問卷（專家效度用） 105
附錄二 預試問卷 110
附錄三 正式問卷 115
　
表 次
表3.4.1音樂感知構面與問項 52
表3.4.2場所依戀構面與問項 53
表3.4.3心流體驗構面與問項 54
表3.5.1整體模式配適度評鑑指標表 57
資料來源：BAGOZZI AND YI(1998)、JORESKOG AND SORBOM(1993)(引自張紹勳) 57
表4.1.1樣本背景資料分析表(N=386) 60
表4.2.1 不同性別對探討變數的差異性分析 61
表4.2.2有否從事音樂相關活動對探討變數的差異性分析 62
表4.2.3不同年齡對探討變數的差異分析 63
表4.2.4不同教育程度對探討變數的差異分析 64
表4.2.5不同職業對探討變數的差異分析 65
表4.2.6不同月收入對探討變數的差異分析 66
表4.2.7不同聆聽資歷對探討變數的差異分析 67
表4.2.8不同聆聽次數對探討變數的差異分析 68
表4.3.1感受知覺構面描述性分析表 70
表4.3.2場所依戀構面描述性分析表 72
表4.3.3心流體驗構面描述性分析表 74
表4.4.1音樂感知驗證性因素分析表 75
表4.4.2場所依戀驗證性因素分析表 76
表4.4.3心流體驗驗證性因素分析表 77
表4.5.1整體理論模式適配度分析表 81
表4.5.2模式內在結構適配度分析表 82
表4.6.1整體樣本模式各變項路徑之關係與假設檢定 85
　
圖 次
圖1.5.1 研究流程 8
圖3.1.1研究流程圖 49
圖4.5.1 研究模式結果圖 84

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