臺灣博碩士論文加值系統

企業的經營目的不是只有追求利潤，更要思考如何讓企業能永續經營。在思索企業永續經營之道時，除了不斷的加強企業的競爭力外，善盡企業社會責任也是企業能永續經營的重要因素。
金融業對社會的貢獻和影響力是不容小覷的，而銀行在金融體系中所扮演的角色十分重要。銀行業處於金流的關鍵地位，更是國民經濟的樞紐。若是銀行業領先推動企業社會責任，勢必會成為鼓勵企業界重視CSR的重要誘因。因此，銀行業應加強企業社會責任的執行，同時提升客戶忠誠度及企業形象，連帶的獲利也會成長。
本研究針對銀行業從業人員進行問卷調查，共計發放140份問卷，有效問卷為125份（89.3%）。研究結果發現：（1）實施企業社會責任的銀行，客戶忠誠度會提升，對獲利也有正向顯著之關係。（2）實施企業社會責任的銀行，企業形象會提升，對獲利也有正向顯著之關係。（3）銀行實施企業社會責任，客戶忠誠度與企業形象對於獲利有正向顯著之關係。

The purpose of the company's business is not only pursuing the profits, but also making the company sustainable. When thinking about the sustainable management of the company, besides strengthening the competitiveness of the company constantly, making good use of corporate social responsibility is also an important factor in the sustainable operation of the company.
The contribution and influence of the financial industry to society cannot be underestimated. The role of banks in the financial system is very important. The banking industry is in a key position in the gold stream, and it is also the hub of the national economy. If the banking industry leads the promotion of corporate social responsibility, it will certainly become an important incentive for the business community to attach importance to CSR. Therefore, the banking industry should strengthen the implementation of corporate social responsibility, and increase customer loyalty and corporate image at the same time. Profits will also grow, too.
This study, conducted a questionnaire survey of the bank's employees, issued a total of 140 questionnaires. The number of valid questionnaires was 125 (89.3%). The study found that: (1) When banks perform corporate social responsibility, customer loyalty and profitability have a positive and significant relationship. (2) When banks perform corporate social responsibility, corporation image and profitability have a positive and significant relationship. (3) When banks perform corporate social responsibility, customer loyalty and corporation image have a positive and significant relationship to profitability.

中文摘要 I
英文摘要 II
誌謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 3
第三節　研究流程 7
第二章　文獻回顧 10
第一節　企業社會責任理論解析 10
一、企業社會責任的定義 10
二、企業社會責任的範疇與類型 14
三、企業社會責任的理論與相關研究 18
四、企業社會責任之國際規範 20
第二節　台灣企業實施企業社會責任之現況 24
一、台灣企業實施企業社會責任之認知與相關規範 24
二、台灣企業實施企業社會責任之現況 27
第三節　銀行業實施企業社會責任現況 29
一、銀行業實施現況 29
二、銀行業實施企業社會責任之方式與對其經營績效之影響 30
第四節　企業社會責任、顧客忠誠度、企業形象與獲利關係理論解析 32
一、企業社會責任與獲利之關係 32
二、顧客忠誠度與獲利之關係 35
三、企業形象與獲利之關係 37
第三章　研究方法與設計 40
第一節　研究架構與假設 40
第二節　研究對象與範圍 41
第三節　研究方法 41
一、問卷調查法 42
二、敘述性統計 42
三、信度與效度分析 42
四、變異數分析 43
五、相關分析 44
六、迴歸分析 44
第四章　實證研究 45
第一節、問卷測試與實施 45
一、參與問卷人員選擇 45
二、問卷衡量計算 45
三、預試分析 45
四、正式調查 47
第二節　敘述性統計 48
第三節　信度與效度分析 49
第四節　變異數分析 50
一、獨立樣本t檢定 50
二、單因子變異數分析 52
第五節　相關分析 59
第六節　迴歸分析 60
一、實施企業社會責任的忠誠度與獲利之迴歸分析 60
二、實施企業社會責任的企業形象與獲利之迴歸分析 60
三、實施企業社會責任的客戶忠誠度、企業形象與獲利之多元迴歸分析 61
四、實際獲利分析與企業社會責任關係驗證 62
第五章　結論與建議 63
第一節　研究結果 63
第二節　研究建議與管理意涵 64
一、對銀行業建議 64
二、管理意涵 64
三、後續研究建議 65
參考文獻 66
一、中文部分 66
二、英文部分 67
附錄 正式問卷 71

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