臺灣博碩士論文加值系統

鑒於遊客量之掌握與景點之社會心理承載量測定，有助提升遊客之遊憩體驗品質，本研究目的在於建立小琉球之遊客人數推估模式與小琉球當地八處景點之社會心理承載量，以供大鵬灣國家風景管理處作為小琉球全島觀光開發之依據。遊客量推估係以實地調查法於東港公、民營碼頭取得原始數據並配合海巡署資料，算出各日之遊客比例，最後加上高雄真愛碼頭開往小琉球之遊客數據，推估結果2008全年遊客量為283,097人。社會心理承載量以遊客心理層面所感受之擁擠知覺作為評估指標，分析結果顯示，小琉球八處景點之擁擠程度皆為「適中」；各景點之遊憩活動偏好以觀賞日落、海景、戲水與野炊、露營、步道健行、潮間帶活動與地質景觀等對擁擠知覺有影響。於各景點遊客感受之擁擠知覺對整體滿意度之影響程度，多為活動空間太小、景點遊客太多為影響整體滿意度之因素。各景點瞬間最適承載量為：花瓶岩瞬間最適承載人數為39人、美人洞瞬間最適承載人數為41人、沙瑪基生態營區瞬間最適承載人數為66人、杉福生態廊道瞬間最適承載人數為39人、山豬溝瞬間最適承載人數為64人、蛤板灣瞬間最適承載人數為47人、烏鬼洞瞬間最適承載人數為34人、厚石裙礁瞬間最適承載人數為36人。對於小琉球各景點之承載量管制措施，建議有關單位能建立並規範各景點承載人數，並利用分散機制，與旅遊業者溝通，防止過多遊客同時出現於同一景點，另應適時教育遊客有關維護當地環境與承載量等相關觀念。

In view of controlling the number of tourists and determining social psychological carrying capacity of attractions which help raise the quality of tourists’ recreation experience, this article focus on tourist estimation and social psychological carrying capacity in eight attractions of Liu Ciu Specific Scenery Area so as to provide an important reference of tourism development in Liu Ciu Specific Scenery Area for Dapeng Bay National Scenic Area. For tourist estimation, first of all, “field survey method” would be used to get the raw data (first-hand information) from public and private harbors in Tung-Kang. And then, the second-hand information acquired from Coast Guard Administration would be calculated in order to get tourist ratio and estimate tourist number per month and in the whole year. At last, the tourist number from Love Pier in Kaohsiung to Liu Ciu Specific Scenery Area will be added. There are in total 283,097 tourists in Liu Ciu Specific Scenery Area in 2008. For social psychological carrying capacity, tourists’ crowding perception would be regarded as an indicator. The result shows that eight spots in Liu Ciu Specific Scenery Area are "moderate" in the crowd level and that the recreation-activity preferences such as watching the sunset and ocean views, swimming, picnicking, camping, hiking trails, playing in the intertidal zone and sightseeing geological landscape would influence tourists’ crowding perception. Among factors of tourists’ crowding perception, which impacts the overall satisfaction in eight spots, “small space” and “too many tourists” are emphasized. The instantaneous optimum carrying capacity for eight spots are as following: Flower Vase Rock should be limited below 39 people, Beauty Cave should be limited below 41 people, Samaji Island Camping Area should be limited below 66 people, Sanfu Ecologist Walkway should be limited below 39 people, Wild Boar Ravine should be limited below 64 people, Venice Beach should be limited below 47 people, Black Devil Cave should be limited below 34 people, Houshi Strange Rock Area should be limited below 36 people. Implication for carrying capacity of spots in Liu Ciu Specific Scenery Area are proposed for the related sectors concerned. First, they could set up and regulate the limited number of tourists for memtioned above spots. Second, use dispersion mechanism, and communicate with travel agents to prevent from excessive tourists in one spot. Third, tourists should be educated timely about local environmental maintenance and related concepts such as carrying capacity.

博碩士論文授權書.........................................i
論文口試委員會審定書....................................ii
中文摘要...............................................iii
英文摘要................................................iv
誌 謝...................................................vi
目　錄.................................................vii
表目錄..................................................ix
圖目錄.................................................xii
第一章 緒論............................................1
第一節 研究背景與動機..................................1
第二節 研究目的........................................3
第三節 研究對象與範圍..................................4
第四節　 研究流程........................................5
第二章 文獻探討........................................6
第一節 遊客量推估之探討................................6
第二節 遊憩承載量之探討................................7
第三節　 社會心理承載量之探討...........................11
第四節　 擁擠知覺之探討.................................13
第五節　 國內外承載量之文獻.............................15
第三章　 研究方法.......................................19
第一節　 實地調查法.....................................19
第二節 遊客量計次說明.................................20
第三節　 遊客量推估方式說明.............................21
第四節　 社會心理承載量之研究架構.......................22
第五節　 操作性定義.....................................23
第六節　 社會心理承載量之研究假設.......................24
第七節　 社會心理承載量之問卷設計.......................26
第八節　 社會心理承載量之資料收集與資料分析.............29
第四章　 資料分析.......................................32
第一節　 小琉球全年遊客量推估結果.......................32
第二節 小琉球各景點全年遊客人次.......................38
第三節　 小琉球遊客問卷基本資料分析.....................39
第四節　 遊客遊憩特性與整體滿意度之差異性分析...........58
第五節　 小琉球遊客遊憩偏好與擁擠知覺之關係.............82
第六節　 小琉球遊客密度與擁擠知覺之關係.................92
第七節　 小琉球遊客密度與整體滿意度之關係...............98
第八節　 小琉球遊客擁擠知覺與整體滿意度之關係...........99
第九節　 各假設之結果匯整..............................105
第十節　 小琉球各景點之社會心理承載量分析..............107
第五章　 結論與建議....................................114
第一節 結論..........................................114
第二節　 建議..........................................117
參考文獻...............................................119
附錄 問卷.............................................126

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