參考文獻
一、中文部份
于寧 (2003) 。綠色電子報發刊詞，財團法人環境與發展基金會，第1期。
于寧、賴明伸 (2000)。「綠色消費運動之起源、現況及未來」，環境工程會刊， 6-7。于寧、賴明伸 (2005)。綠色消費的國際發展趨勢，《科學發展》，387期， 20-25。方嘉琳 (2005)。由消費者觀點探討住宅產品綠色行銷之研究，國立高雄大學都市發展與建築研究所碩士論文。王志剛，謝文雀 (1995)。消費者行為學，台北市: 華泰出版社。
王培馨 (2007)。遊客環境態度與環保旅館品質要素之關連研究，國立台南大學生態旅遊研究所碩士論文。王聖源 (2005)。網購族與環保族購買網路二手服飾之影響因素探討，國立中山大學公共事務管理研究所碩士論文。田育芬、黃文雄、吳忠宏（2007）。「弘光科技大學幼保系學生環境態度之研究：新環境典範量表之應用」，弘光學報，第51期，97-110。呂玉娟(2006)。「台灣綠色生產力基金會-綠色生產力領航環保節能急先鋒」，能力雜誌，第 606 期。呂正成 (1993) 。 「綠色消費者之消費行為研究—以主婦聯盟會員為例」，碩士論文，國立臺灣大學商學研究所。宋建奇（2000）。「高雄市國小教師環境知識、態度及研習需求之研究」，臺東師範學院教育研究所碩士論文。李永展（1995）。環境態度與環保行為，台北：胡氏。
李文昭譯，Rachel Carson﹙1996﹚。寂靜的春天。台中市：晨星出版社。
李長貴 (1988)。組織行為學，台北：中華書局。
李文彬 (1995)。綠色行銷與消費者行為關係之研究--以大學生購買再生紙製品為例，國立中正大學企業管理研究所未出版碩士論文。李志敏（2003）。台中縣市國小教師綠色消費態度與行為之研究, 國立台中師範學院環境教育研究所未出版之碩士論文。李德威 (1997)。綠色消費時代的來臨，璟耕，第9 期，76-78。
李淑清 (2002)。家庭因素對家庭綠色消費傾向影響之研究--以鳳山市家計單位為對象，義守大學管理科學研究所碩士論文。李惠敏 (2005)。九年一貫「綠色消費教育」內涵與實施成效之研究，國立臺灣師範大學政治學研究所碩士論文。李聰明（1987）。環境教育，臺灣學生書局，臺北市， 6-12。
杜玉蓉譯 (2006)。消費者行為，台北市:臺灣培生教育出版。
杜政榮、吳天基、江漢全（編）(2001) 。環保與生活，清潔生產與綠色產品，220–221。
杜政榮、李俊福、江亮演（1998）。環境學概論。台北縣：國立空中大學。
周月英 (1992)。權利與義務齊飛，廣告雜誌，第13 期， 67-74。
林玉貴 (2001)。青少年及青年食品綠色消費認知、態度及行為研究，國立台灣師範大學家政教育研究所碩士論文。林明瑞、包沛然（2004）。國小綠色消費教學之行動研究。師大學報科學教育類，第49期第二卷，1-34。林哲豪 (2007)。飯店內員工對環保措施的認知，國立東華大學觀光暨遊憩管理研究所碩士論文。林欽榮 (1988)。管理心理學，台北：五南圖書公司。
林欽榮 (2002)。消費者行為，台北市，揚智文化， 116-135。
林新沛、鄭時宜（2002）。「環境倫理與環境政策態度相關之研究—以樹德科技大學為例」，樹德科技大學學報，第四卷第一期，51-62。吳志南（2003）。「消費者環保態度與綠色消費行為關係之研究－以綠色家具產品設計為例」，大葉大學設計研究所未出版碩士論文。吳瓊斌（1997）。「台北市大學生的綠色消費行為與其所關切的環境議題研究」，國立交通大學管理科學研究所未出版之碩士論文。洪順男 (2007)。南部四縣市國小教師對綠色消費教學信念與教學行為之調查研究，國立台南大學環境生態研究所碩士論文。相元翰 (2007)。綠色行銷下消費者之綠色消費行為分析，國立交通大學交通運輸研究所碩士論文。柴松林 (2001)。「綠色消費主義」，環保標章簡訊，第25 期。柴松林 (1996)。「從環境主義到綠色消費」，消費者保護研究第一屆中華民國消費者月特刊，第2期， 87-96。徐永鑫（2004）。「苗栗縣綠色學校國小高年級學童之環境敏感度、環境議題知識及環境行為表現之調查研究」，國立新竹師範學院進修暨推廣部教師在職進修自然科學教育學系教學碩士班碩士論文。梁曉珍 (1993)。消費者對綠色行銷反應之研究，淡江大學管理科學研究所碩士論文。盛連喜、曾寶強、劉靜玲、馮江副、魏漣邦 (2004) 。環境科學概論，台北：五南圖書公司。
戚永年、許慧苓 (2001) 。新環境典範自環境態度分析上之應用，台灣林業，第27卷第4期，47-53。張子超 （1995）。「環保教師對新環境典範態度分析」，環境教育季刊第26期，37-45。張子超 （2000）。「九年一貫課程環境教育融入的內涵與教學」，台灣教育，第589期，12-21。張子超 （2001）。九年一貫課程改革與環境教育融入，2001年環境教育研討會。
張子超（2003）。「永續發展研究中融入九年一貫課程之新環境典範的內涵概念」，全球變遷雜誌，第38期，11-16。張仁福（1998）。土壤污染防治學，高雄復文：初版。
張怡萱（2008）。「民眾環境態度、環境行為與願付價值關係之研究－以山仔頂植物園為例」，國立嘉義大學未出版碩士論文。張春興（1986）。心理學。台北：東華書局。
張春興（1996）。教育心理學-三化取向的理論與實踐。台北：東華。
張春興（1989）。張氏心理學辭典。台北：東華書局。
張峰垚（1996）。台灣地區大型企業綠色化行動與環境教育初探，國立台灣師範大學環境教育研究所碩士論文。張國賢 (2007)。從道德決策觀點探討價值觀、道德判斷與道德強度對綠色產品購買意願之影響—以洗衣劑產品為例，國立嘉義大學管理研究所碩士論文。張隆盛 (1996)。「開創21世紀新脈動，鼓勵綠色消費」，環境教育，第28期， 2-6。許士軍 (1987)。新加坡消費者對不同來源地產品之知覺及態度，管理評論，1-18。陳函馨 (2004)。綠色消費態度與意圖決定因素之分析，國立台灣大學國際企業學研究所碩士學位論文。陳皇任 (2005)。綠島生態旅遊永續經營之研究—生態足跡法，國立台灣海洋大學應用經濟研究所碩士論文。陳曼麗 (2001)。「綠色消費從生活中做起」，環保標章簡訊，第25 期。
陳義興 (2000)。不同環保態度的消費者對綠色行銷的反應，國立交通大學管理科學研究所碩士論文。陳靖怡 (2002)。居民永續生活形態之研究，國立成功大學都市計劃研究所碩士論文。陳王琨（1997）。環境教育原理與實務，淑馨出版社。
陳敬中（2004）。「花蓮縣政府人員之環境知識、環境典範及環境行為研究」，國立東華大學自然資源管理研究所未出版碩士論文。陳思倫（1994）。建立遊樂區管理模式之研究－以管理之認知為例。台灣省政府研究發展考核委員會。陳淑敏、周金蓮、阮金福、蘇明洲、高慧蓮（2011）。「高雄市學童節能減碳知識、行為與環境態度之研究」，中華民國第 27 屆科學教育學術研討會，107。
黃安邦（1988）。社會心理學。台北：五南。
黃坤傑 (2005)。女性消費者對再生衛生紙的願付價格：條件估價法與聯合分析比較。國立中山大學公共事務管理研究所碩士論文。黃彥文 (2006)。大學生綠色消費行為之研究－以台北市立教育大學學生為例。臺北市立教育大學環境教育研究所碩士論文。黃恆獎、蕭廣中 (1995)。綠色行銷與消費者購買行為之結構性分析。管理評論，第十四卷第二期， 21-40。黃俊英 (1994)。價格促銷策略對消費者再購行為影響之研究。管理評論，第十三卷第二期， 49-85。黃盛豐 (2001)。環境教育融入「自然與生活科技」領域之學校本位行動研究—以電池回收為例。國立台北師範學院數理教育研究所碩士班。黃文雄、黃芳銘、游森期、田育芬、吳忠宏（2009）。「新環境典範量表之驗證與應用」，環境教育研究，第六卷第二期，49-76。
黃述祺（1998）。「大學生對綠色消費行為認知之研究－以東吳大學學生為例」，東吳大學企業管理研究所碩士論文。黃惠如 （2005)。「大聲喊Lohas！樂活族」。健康雜誌，第85期， 38-49。湯志民（1992）。學校建築規畫的發展趨勢。臺北市：五南。溫雅貴 （2003)。綠建築標章應用在住宅類建築接受態度之研究以綠色消費觀點探討碩士論文。程新雨 （2001)。產品屬性、產品知識、認知需求對消費者反遞移律決策行為之影響，國立台灣大學商學研究所碩士論文。鄭曉時（1994）。不再寂靜的春天，台北市：天下文化。
楊冠政（1999）。永續發展的倫理，環境教育季刊，第37期，82-86。楊秀敏（2004）。政策行銷策略之研究：以限用塑膠袋政策為例。國立政治大學公共行政研究所碩士論文。楊語芸 (1995)。心理學，初版，台北縣：桂冠出版社。
董德波 (1999)。「我國環保標章執行成果與綠色消費」。環保標章簡訊，第15 期。廖家新 (2003)。台灣地區消費者對綠色行銷產品的認知與購買行為之調查研究。國立高雄師範大學環境教育研究所碩士論文。蔡進發、張文娟、廖敏秀 (2008)。影響消費者對牛樟芝產品購買意願因素之研究。管理實務與理論研究，第2卷第4期，143-173。蔡瓊嬅 (1998)。消費者對不同綠色廣告之廣告態度研究—以台北市三所國立大學學生為例。國立交通大學管理科學研究所碩士論文。蕭廣中 (1994)。綠色產品購買行為之研究。國立台灣大學國際企業學研究所碩士論文。賴月雲 (2006)。台南市國小中高年級學童綠色消費知識態度與行為之研究。國立台南大學社會科教學研究所碩士論文。賴怡潔 (2007)。提升消費者購買綠色產品之意圖研究。銘傳大學管理研究所碩士論文。謝汶芸 (2007)。綠色科技法律問題研究，以縣用有害物質法規為探討中心。東吳大學法律研究所碩士論文。謝欣佐 (2001)。師院學生的綠色消費態度與綠色消費行為之研究。臺中師範學院環境教育研究所碩士論文。蘇森弟 (2003)。綠色企業的經營策略研究—以雷射印表機再生碳粉匣為例。國立中山大學企業管理研究所碩士論文。劉俊昌、陳曉菁 (2002)。某師院新生的環境觀，台中師院學報，第16期，433-450。劉潔心 (2000)。從九年一貫新課程教科書編審看教師自主能力培養-以健康與體育領域為例。中等教育，第54卷第2期 。
劉潔心、晏涵文、劉貴雲、邱詩揚、李佳容（2000）。社區居民綠色消費行為及相關之訊息傳播調查研究。衛生教育學報，第13期， 189-212。顏如君（2003）。台灣高中職學生在環境永續發展概念之現況調查－以南部地區為例，國立中山大學教育研究所碩士論文。嚴曉雯 (2005) 。從消費者購買決策觀點探討綠色產品關鍵設計要素之研究，碩士論文，大葉大學設計研究所二、網路參考資料
行政院環保署，綠色生活資訊網：http://greenliving.epa.gov.tw/greenlife/green-life/mark-1-3.aspx
曹天玷(主編)(2000)「中國消費者協會確定2001年為綠色消費年」，全球資訊網(www)：http://theglobe.ep.net.cn/big5library/huanbao262.htm
三、英文部分
Ajzen, I. &; Fishbein, M. (1980). Understanding Attitudes and Predicting Behavio. Englewood Cliffs, NJ: Prentice-Hall.
Ajzen, I. (1988). Attitudes, personality, and behavior. Milton Keynes: Open University Press.
Albrecht, D., Bultena, G., Hoiberg, E., &; Nowak, P. (1982). The environmental paradigm scale. Journal of Environmental Education, 13: 39-43.
Alderson, W. (1957). Marketing Behavior and Executive Action, Home Wood, IL: Lrwin.
Allman, S. A. (1972). Identification of Environmental Education Concepts for Inclusion in An Elementary School Curriculum. Unpublished Dissertation, USA: The University of Nebraska.
Allport, G.W. (1935). Attitudes. In C. Murchison (Ed) Handbook of Social Psychology, Worcester, Mass: Clark University Press.
Amyx, D. A., DeJong, P. F., Lin, C. G. &; Wiener, J. L. (1994). Influence of purchase intentions for ecologically safe products: an exploratory study: an exploratory study, in AMA Winter Educators’ Conference Proceedings, ed. C.W. Park et al., Chicago: American Marketing Association, 5: 341-347.
Anderson, J. C. &; Gerbing, B. W. (1988). Structural Equation Modling in Practice: A Review and Recommended Two-Step Approach, Psychological Bulletin, 103: 411-423.
Andersson, L. M., &; Bateman, T. S. (1997). Cynicism in the workplace: Some causes and effects. Journal of Organizational Behavior, 18, 449–469.
Arcury, T. A. (1990). Environmental attitude and environmental knowledge. Human Organization, 49(4): 300-304.
Arbuthnot, J. &; Lingg, S. (1975). A comparison of French and American environmental behavior, knowledge and attitudes, International Journal of Psychology, 10: 275-281.
Aulakh, P. S., &; Gencturk, E. F. (2000). International principal–agent relationships—control, governance and performance. Industrial Marketing Management, 29, 521–538.
Avolio, B., Yammarino, F. J. &; Bass, B. M. (1991). Identifying Common Methods Variance with DataCollected from a Single Source: An UnresolvedSticky Issue, Journal of Management, 17(3)：571-587.
Axelrod, L. &; Lehman, D. (1993). Responding to environmental concerns: What factors guide individual action? Journal of Environmental Psychology, 13:149-159.
Azzone, G. &; Bertele, U. (1994). Exploiting green strategies for competitive. LongRange Planning ,27(6): 69-81.
Bae, J. &; Lawler, J. J. (2000). Organizational and HRM strategies in Korea: Impact on firm performance in an emerging economy. Academy of Management Journal, 43: 502-517.
Bagozzi, R. P. &; Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16: 74-94.
Bagozzi, R. P., Tybout, A. M., Craig, C. S. &; Sternthal, B. (1979). The construct validity of the tripartite classification of attitude, Journal of Marketing Research, 16: 88-95.
Balasubramanian, Siva K. (1994). Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues. Journal of Advertising, 23 (4): 29-46.
Baldassare, M. &; Katz, C. (1992). The personal threat of environmental problems as predictor of environmental practices. Environment and Behavior, 24: 602-616.
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns, Journal of Business Research, 17 (1): 51-56.
Barr, S., Ford, N. &; Gilg, A. (2003). Attitudes towards recycling household waste in Exeter, Devon: Quantitative and qualitative approaches. Local Environment, 8:407-421.
Baskin S. &; Keeton M. (1962). A Comment. The Journal of Higher Education, 33(2): 104-106.
Beatty, S. E., Homer, P. &; Kahle, L. R.(1988). The Involvement - commitment Model: Theory and Implications,” Journal of Business Research, 16(2):149-167.
Bechtel, R. B., Verdugo, V. C., &; Pinheiro, J. de Q. (1999). Environmental belief systems: United States, Brazil, and Mexico. Journal of Cross-Cultural Psychology, 30(1): 122–128.
Berger, I. E. &; Corbin, R. M. (1992). Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors, Journal of Public Policy &; Marketing, 11:79-89.
Bellizzi, J. A. (1981). Consumer perceptions of national private and generic brands. Journal of Retailing, 57(4):56-70.
Bentler, P. M. (1995), EQS Structural Equations Program Manual, Sage Publications,Los Angeles, CA.
Benton, R. (1994). Environmental knowledge and attitudes of undergraduate business students compared to non-business students, Business and Society, 33: 191-211.
Biddle, J. R. &; Wheatley, A.D. (1994). Nitrification in trickling filter: some furtherresearch. In Nutrient Removal from Wastewaters, edited by Horan, N. J. et al.Technomic Publishing Company, Inc.
Bilkey, W. J. &; Erik, Nes. (1982). Country-of-origin effects on product valuations.Journal of International Srudies, 13(1): 89-99.
Biswas, A. (1992). The Moderating Role of Brand Familiarity in Reference Price Perception. Journal of Business Research. 25 :251-262.
Blackwell, Miniard &; Engel. (2001). Consumer Behavior, 9th ed., Harcourt, Inc.
Blocker, T. Jean, &; Douglas Lee E. (1989) . Environmental Issues as Women’s Issues: General Concerns and Local Hazards. Social Science Quarterly, 70:586–93.
Blocker, T. J., &; Eckberg, D. L. (1997). Gender and environmentalism: Results from the 1993 General Social Survey-research on the environment. Social Science Quarterly, 78: 841-858.
Breckler, S. J. (1984). Empirical validation of affect, behavior and cognition as distinct attitude components, Journal of Personal and Social Psychology, 47: 1191-1205.
Burgess, J., Harrison, C. M., &; Filius, P. (1998). Environmental communication and the cultural politics of environmental citizenship. Environment and Planning A, 30：1445–1460.
Calfee, J., &; Ringold, D. (1988). Consumer skepticism of advertising: what do the polls show? In: Thomas K. Srull (Ed.), Advances in consumer research, 15：244–248.
Campbell, D. T. &; Fiske, D. W. (1959). Convergent andDiscriminant Validation by theMultitrait-Multimethod Matrix, PsychologicalBulletin, 56(2)：81-105.
Carlson L., Grove S. J. &; Kangun N. (1993). A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach. Journal of Advertising ,22(3): 27-39.
Carman, J. M. (1992). Theories of altruism and behavior modification campaigns, Journal of Macromarketing,5-18.
Chan, R. Y. K. (1999). Environmental attitudes and behavior of consumers in China: Survey findings and implications, Journal of International Consumer Marketing, 11( 4): 25-52.
Chan, R. Y. K. (2001). Determinants of Chinese Consumers’ Green Purchase Behavior. Psychology and Marketing, 18(4): 389-413.
Chan, R. Y. K. &; Lau, L. B. Y. (2004). The effectiveness of environmental claims among Chinese consumers: influences of claim type, country disposition and ecocentric orientation. Journal of Marketing Management, 20：273-319.
Chan, R. Y. K. &; Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behavior of Hong Kong citizens, Journal of Community and Applied Social Psychology, 5: 273-284.
Chang, T. Z. &; Albert. R. W. (1994). Price, Product Information, and Purchase Intention: An Empirical Study. Journal of the Academy of Marketing Science, 22(1)：16-27.
Chase I. D. (1991). Vacancy Chains. Annual Review of Sociology, 17: 133-154.
Clawson, W. P. (1978). The concept of multiplc use forestry . Environ. Law ,8(2) ：281-308.
Churchill, G. A. Jr. &; Peter, M. P. (1984). Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis. Journal of Marketing Research, 21:360-375.
Coddingtion, W. (1993). Environmental Marketing：Positive Strategies for Reaching the Green Consumer, New York：McGraw-Hill.
Corral-Verdugo, V., &; Armendariz, L. I. (2000). The New Environmental Paradigm in a Mexican community. The Journal of Environmental Education, 31(3): 25-31.
Cote, J. A., &; Buckley, M. R. (1987). Estimating Trait,Method, and Error Variance: Generalizing Across 70Construct Validation Studies, Journal of MarketingResearch, 24：315-318.
Curlo, E. (1999). Marketing strategy, product safety, and ethical factors in consumer choice. Journal of Business Ethics, 21: 37-48.
Davis, J. J. (1993). Strategies for environmental advertising, Journal of Consumer Marketing, 10: 19-36.
Diekmann, A. &; Peter P. (1998) . Environmental Behavior: Discrepancies Between Aspirations and Reality.Rationality and Society 10:79–102.
Diekmann, A., Preisendo R. P. (1998). Umweltbewuhtsein und Umweltverhalten in Low-und High-Cost-Situationen. Zeitschrift fu¨ r Soziologie,27, 438 – 453.
Dispoto, R. G. (1977). Interrelationships among measures of environmental activity, emotionality and knowledge, Educational and Psychological Measurement, 37: 451-459.
Dodds, W. B., Monroe, K. B. &; Grewal, D. (1991). The Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations, Journal of Marketing Research, 28:307-319.
Doty, D. H., &; Glick, W. H. (1998). Common Methods Bias:Does Common Methods Variance Really Bias Results?Organizational Research Methods, 1(4)：374-406.
Drucker, P. (1973). Management: Tasks, Responsibilities, Practices, New York: Harper and Row, 64-65.
Dunlap, R. E. &; Van Liere, K. D. (1978). The new environmental paradigm, Journal of Environmental Education, 9: 10-19.
Edgell, M. C. R., &; Nowell, D. E. (1989). The New Environmental Paradigm scale: Wildlife and environmental beliefs in British Columbia. Society and Natural Resources, 2: 285–296.
Elkington, J. (1989). The Green Consumer, London: Victor Gollanz.
Elkington, J. &; Hailes (1993). The Green Consumer, Viking Penguin, USA. Inc..
Ellen, P.S., Wiener, J.L.&; Cobb-Walgren, C. (1991). The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy and Marketing, 10(2):102-117.
Engel, J. F., Blackwell, R. D. &; Miniard , P. W. (1986).Consumer Behavior, 5th ed.,Orlando Florida: Dryden Press.
Engel, J. F., Blackwell, R. D. &; Miniard , P. W.(1995). Consumer Behavior, 8th ed.,Orlando Florida: Dryden Press.
Erickson, A. &; KramerL. C. (1991). Eco-labels: The link between environmental preferences and green practices? In J. CaswellandR. Cotterill (Eds.). strategy and policy in the food system, NE 65 conference proceedings, Washington, D.C.
Feast, J. G. (1968). Measurement and determinants of innovativeness among primitive agriculturists. Rural Sociology, 33:339-348.
Fietkau, H. J. &; Kessel, H. (1981). Umweltlernen. Königstein/Taunus: Hain.
Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, (16):233-240.
Fietkau, H. J. &; Kessel, H. (Ed.) (1981) Umweltlernen:Veränderungsmöglichkeiten des Umweltbewusstseins. Modelle – Erfahrungen. Königstein/Ts.: Hain. Zit. In: Schahn, J. (1993) Die Kluft zwischen Einstellungen und Verhalten beim individuellen Umweltschutz. In: Schahn, J. &; Giesinger, T. (Ed.) Psychologie für den Umweltschutz. Weinheim: Beltz Psychologie-Verlags-Union, 29-49.
Fishbein, M. (1967). Attitude and the prediction of behavior. In Martin Fishbein (Eds.). Readings in attitude theory and measurement. New York: Wiley.
Fishbein, M. &; Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction toTheory and Research, Addison-Wesley, Reading, MA.
Follows, S. B. &; Jobber, D. (2000). Environmentally responsible purchase behavior: a test of a consumer model. European Journal of Marketing, 34(5/6):723-746.
Ford, Gary T., Smith D. B., &; Swasy J. L. (1990). Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information. Journal of Consumer Research, 16: 433-441.
Fornell, C. &; Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18:39-50.
Franzen, A. (2003). Environmental attitude in international comparison: An analysis of the ISSP surveys 1993 and 2000, Social Science Quarterly, 84：297-308.
Fritzsche, D. &; Dueher, R. (1982). The effects of ecological concern on product attribute utility. American Marketing Association Proceedings, Chicago,364-369.
Geller, E. S. (1981). Evaluating energy conservation programs: Is verbal report enough, Journal of Consumer Research, 8: 331-335.
Geller, M. J. &; Lasley, P. (1985). The new environmental paradigm scale: a reexamination. Journal of Environmental Education 17:9-12.
Greene, C. N., &; Organ, D. W. (1973). An evaluation of causal models linking the received role with job satisfaction. Administrative Science Quarterly, 18, 95–103.
Grewal, D., Monroe, K. B. &; Krishnan, R. (1998). The Effect of Price-comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62:46-59.
Grewal, D., Monroe, K. B. &; Krishnan, R. (1998). The Effect of Price-comparison Advertising on Buyer’s Perception of Acquisition Value, Transaction Value, and Behavioral Intentions, Journal of Marketing,62:46-59.
Grunert, S. C. (1993). Everybody seems concerned about the environment but is this concern reflected in (Danish) consumers’ food choice, European Advances in Consumer Research, 1: 428-433.
Hair, J. E., Jr., Anderson, R. E., Tatham, R. L., &; Black, W. C. (1998). Multivariate data analysis(5th ed.). Upper Saddle River, NJ: Prentice Hall.
Haltiwanger, J. &; Waldman, M. (1993). The role of altruism in economic interaction. Journal of Economic Behavior and Organization, 21:1-15
Hausbeck, K. W., Milbrath, L. W., &; Enright, S. M. (1992). Environmental knowledge, awareness and concern among 11th grade students, New York state. The Journal of Environmental Education, 24(1): 27-34.
Hansla, A., Gamble, A., Juliusson, A. &; Garling, T. (2007). Psychological determinants of attitude towards and willingness to pay or green electricity, Energy Policy ,36 :768-774.
Heckler, S. (1994). Facilitated Communication: a response by child protection. Child Abuse and Neglect, 18, 495-503.
Hellier, P. K., Geursen, G. M., Carr, R. A. &; Richard, J. A. (2003). Customer repurchase intention: A general structural equation model, European Journal of Marketing, 37(11):1762-1800.
Hettie, A. R ., Marcia J. S. &; Michael C. S. (2009). A Tale of Three Perspectives Examining PostHocStatisticalTechniquesfor Detection andCorrectionofCommon MethodVariance, OrganizationalResearch Methods,12( 4): 793.
Hines, J. M., Hungerford, H. R. &; Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: a meta-analysis, Journal of Environmental Education, 18: 1-8.
Hirschman, E. C. (1980). Innovativeness, Novelty Seeking, and Consumers Creativity, Journal of Consumer Research, (7):283-295.
Hoch, S. J. &; Deighton, J. (1989). Managing what consumers learn from experience, Journal of Marketing, 53: 1-20.
Holbrook, E. C.&; Hirschman, M. B. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, 9:132-40.
Holbrook, M. B. (1994). The Nature of Customer Value: An Axiology of Service in the Consumption Experience, In Service Quality: New Direction in Theory and Practice,Roland T. Rust and Richard L. Oliver, eds. Thousand Oaks, CA: Sage Publications,21-71.
Holt, D. T. &; Lofgren, S. T. (2005). Examination of the New Environmental Paradigm scale in a military sample. Perceptual &; Motor Skills, 100(3): 791-794.
Horn, D. B., Salvendy G. (2006). Consumer-based Assessment of Product Creativity: A Review and Reappraisal, Human Factors and Ergonomics in Manufacturing, 16(2) : 155-175.
Howard, J. A. &; Sheth, J. N. (1969). The Theory of Buyer Behavior, New York: Appleton-Century-Crofts.
Howard, J. A., Shay, R. P. &; Green C. A.(1998). Measuring the Effect of Marketing Information on Buying Intentions, Journal of Services Marketing, Fall88, 2( 4): 29.
Hungerford, H. R., &; T. L. Volk. (1990). Changing Learner Behavior Through Environmental Education. Journal of Environmental Education, 21(3) : 8-21.
Infosino, W. J. (1986). Forecasting new product sales from likelihood of purchase ratings.Marketing Science, 5：72-84.
Iverson, R. D., &; Maguire, C. (2000). The relationship between job and life satisfaction: Evidence from a remote mining community. Human Relations, 53, 807–839.
Joreskog, K. G. &; Sorbom, D. (1993). LISREL8: Structural Equation Modeling with SIMPLIS Comm.
Ju-pak, K. H., Kim B. H. &; Glen T. C. (1995). Trends in the Use and Abuse of Advertorials in Magazines. Mass Comm Review, 22(3&;4): 112-128.
Jurowski, C., Uysal, M., Williams, D. R. &; Noe, F. P. (1995). An examination of preferences and evaluations of visitors based on environmental attitudes: Biscayne Bay National Park, Journal of Sustainable Tourism, 3: 73-86.
Kassarjian, H. H. (1971). Incorporating ecology into marketing strategy: the case of air pollution, Journal of Marketing,35: 61-65.
Kates, R. W. （2000）. Population and consumption. Environment,42(3): 10-19.
Kent, L. G. (1982). An Investigation of the Market for Generic Products. Journal of Retailing, 57:39.
Kilkeary, R. (1975). The Energy Crisis and Decision Making in the Family, Washington, DC: U. S. Department of Commerce, (NTIS No. PB 238782).
Kim, B. H., Yorgo P. &; Arnold B. (2001). On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats,” Mass Communication &; Society, 4(3): 265-281.
Kinnear, T. C., Taylor, J. R. &; Ahmed, S. A. (1974). Ecological concerned consumers: Who are they, Journal of Marketing, 38: 20-24.
Kinnear, T. &; Taylor, J. (1973). The effect of ecological concern on brand perception. Journal of Marketing Research, 10:191-197.
Kinnear, T., Taylor, J. &; Ahmed, S. (1974). Ecologically concerned consumers: who are they?, Journal of Marketing,38：20-24.
Klink, R. R. &; Smith, D. C. (2001). Threats to the external validity of brand extension research. Journal of Marketing Research, 38(3):326-335
Kluckhohn, F. R. &; Strodtbeck, F. L. (1961). Variations in value orientation, Evanston, IL: Row, Paterson.
Kollat &; Blackwell. (1968) .Consumer Impulse Purchasing Behavior. Journal of Marketing Research, 4:21-31.
Kollat &; Blackwell. (1969) .Is Purchasing Really A Useful Concept in Marketing Decisions?. Journal of Marketing Research, 33:79-83.
Kollmuss, A. &; Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior?, Environmental Education Research ,8: 239-260.
Korsgaard, M. A. &; Roberson, L. (1995). Procedural justice in performance evaluation—The role of instrumental and noninstrumental voice in performance-appraisal discussions. Journal of Management, 21, 657–669.
Kotchen, M. I. &; Reiling, S. D. (2000) Environmental attitudes, motivations,and contingent valuation of nonuse values:a case study involving endangered species. Ecological Economics, 32:93-107.
Kotler, P. (2003). Marketing Management, Prentice Hall, 7th Edition.
Kotler, P. (1994). MarketingManagement: Analysis, Planning, Implementation, and Control. 8th Edition. Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. (1997). Marketing management: analysis, planning, implementation and control. 9th ed., Prentice Hall International, Inc., Upper Saddle River, New Jersey.
Kotler, P. (1999). Marketing Management - An Asian Perspective. Singapore, Prentice Hall, Inc.
Lalonde, R. &; Jackson, E. L. (2002). The New Environmental Paradigm scale: Has it outlived its usefulness? The Journal of Environmental Education, 33(4): 28-36.
Laroche, M., J. Bergeron &; G. Barbaro-Forleo. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing. 18(6):503-520.
Lastovicka, J. L. (1982). On the Validation of Life Style Traits: A Review and Illustration. Journal of Marketing Research, 19:126-138.
Leeds, R. (1969). Altruism and the norm of giving, Merrill-Palmer Quarterly, 9: 229-240.
Lefcourt, H. M. (1996). Perspective-taking humor and authoritarianism as predictors of anthropocentrism. Humor, 9: 57–71.
Liebermann, Y. &; Flint G. A. (1996). Message Strategy by Product-Class Type:A Matching Model,” International Journal of Marketing Research,13： 237-249.
Lin, C. C. &; Yeh, S. C. (1997). The Relationshipamong Job Search Intensity, Realism of Information,and Socialization: The Effect of Common MethodVariance, Sun Yat-Sen Management Review, 5(4)：923-942.
Luzar, E., Diagne, A., Gan, C. &; Henning, B. (1995). Evaluating nature based tourism using the new environmental paradigm. Journal of Agriculture and Applied Economics, 2: 544-555.
Lynne, G. &; Rola, L. (1988). Improving attitude-behavior prediction models with economic variables: Farmer actions towards soil conservation. Journal of Social Psychology, 128:19-28.
MacCallum, R. C., Roznowski, M. &; Necowitz, L. B. (1992). Model modification in covariance structure analysis：The problem of capitalizatrion on chance. Psychological Bulletin,111：490-504.
MacCallum, R. C., Browne, M. W. &; Sugawara, H. M. (1996). Power Analysis and Determination of Sample Size for Covariance Structure Modeling. Psychological Methods, 1(2) :130-149.
MacKenzie, R. N. (2000). Language, self, and business ethics. Markets and Morality, 3:1-17.
Mainieri T., Barnett E. G., Valdero T. R., Unipan J. B. &; Oskamp S. (1997). Green Buying: The Influence of Environmental Concern on Consumer Behavior. The Journal of Social Psychology, 137(2): 189-204.
Maloney, M. P. &; Ward, M. P. (1973). Ecology: Let’s hear from the people: An objective scale for the measurement of ecological attitudes and knowledge, American Psychologist, 583-586.
Maloney, M. P., Ward, M. P. &; Braucht, G. N. (1975). Psychology in action: A revised sacle for the measurement of ecological attitudes and knowledge, American Psychologist, 787-790.
Mandese, J. (1991). New Study Finds Green Confusion. Advertising Age .
Manning, K. C., Bearden, W. O. &; Madden, T. J. (1995). Consumer Innovativeness and the Adoption Process, Journal of Consumer Psychology, 4(4):329-345.
Manski, C. (1990). Nonparametric Bounds on Treatment Effects. American Economic Review Papers and Proceedings, 80：319-323.
Marcel, C. (2000). Building Store Loyalty Through Store Brands. Journal of Marketing Research, 37: 281-291.
Martin, B. &; Simintiras, A. (1995). The impact of green product lines on the environment, Marketing Intelligence and Planning, 13 (4) ：16-23.
Mazumdar, T. &; Kent B. M. (1990). The Effects of Buyers' Intentions to Learn Price Information on Price Encoding, Journal of Retailing, 66：15-32.
McCarty, J. A. &; Shrum, L. J. (1994). The recycling of solid wastes: personal values, value orientations, and attitudes about recyling as antecedents of recycling behavior. Journal of Business Research, 30:53-62.
McDougallR. A. (1993). Energy Taxes and Greenhouse Gas Emissions in Australia,Centre of Policy Studies/IMPACT Centre Working Papers g-104, Monash University.
McEachern, M. G. &; McClean, P. (2002).Organic purchasing motivations and attitudes: are they ethical?, International Journal of Consumer Studies, 26 (2)：85-92.
McKeachie, W. J. &; Doyle, C. C. (1966). Psychology, MA: Addison-Wesley: 560.
Milbrath, L. W. (1989/1994). Envisioning a sustainable society-learning our way out. Albany, NY: State University of New York Press.
Midgley, D. F. &; Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4:229-242.
Midgley, D. F. &; Dowling, G. R. (1993). A longitudinal study of product form innovation: the interaction between predispositions and social messages. Journal of Consumer Research, 19(4):611-625.
Milfont, L. &; Duckitt, J. (2004). The structure of environmental attitudes: A first-and second-order confirmatory factor analysis. Journal of Environmental Psychology,24:289-303.
Mobley, H. L. &; Belas, R. (1995). Swarming and pathogenicity of Proteus mirabilis in the urinary tract. Trends icrobiol, 3: 280-284.
Mohai, P. (1990). Black environmentalism. Social Science Quarterly, 7:744-765.
Morwitz, V. G. &; Schmittlein D. C. (1992). Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy? Journal of Marketing Research, 29, 391-405.
Mossholder, K. W., Bennett, N., Kemery, E. R., &; Wesolowski, M. A. (1998). Relationships between bases of power and work reactions: The mediational role of procedural justice. Journal of Management, 24, 533–552.
Mostafa, M. M. (2006). Antecedents of Egyptian Consumers’ Green Purchase Intentions: A Hierarchical Multivariate Regression Model. International Journal of Consumer Studies, 19 (2):220–229.
Mostafa, M. M. (2007). A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer. Psychology and Marketing, 24(5): 445–473.
Nimse, P.,Vijayan, A., Kumar, A. &; Varadaraja, C. (2007). A Review Of Green Product Databases. In: Environmental Progress,26(2).
Noe, F. P. &; Hammitt, W. E. (1992). Environmental attitudes and the personal relevance of management actions in a park setting. Journal of Environmental Management, 35: 205–216.
Noe, F. P. &; Snow, R. (1989–90) Hispanic cultural influence on environmental concern. The Journal of Environmental Education, 21(2): 27–34.
Obermiller, C., MacLachlan, D. L. &; Spangenberg, E. R. (2005). Ad skepticism- the consequences of disbelief-. Journal of Advertising, 34(3)：7-17.
Obermiller, Carl &; Spangenberg, E. R. (1998). Development of a Scale to Measure Consumer Skepticism Toward Advertising. Journal of Consumer Psychology, 7(2), 159-186.
Organ, D. W., &; Greene, C. N. (1981). The effects of formalization on professional involvement: A compensatory process approach. Administrative Science Quarterly, 26, 237–252.
Ottman, J. A. (1992). Green Marketing: Challenges and Opportunities for the New Marketing Age, NTC Business Books, Lincolnwood, IL.
Ottman, J. A. (1998) Green Marketing: Opportunity for Innovation, 2nd edn. Lincolnwood: NTC BusinessBooks.
Pantis, J. D. (2003). Social exclusion as constraint for the development of environmentally friendly attitudes , Society and Natural Resources, 16：759-774.
Park, C. W., Mothersbaugh, D. L. &; Feick, L. (1994). “Consumer knowledge assessment”, Journal of Consumer Research, 21: 71-82.
Pearson, P. H. (1970). Relationships between global and specific measures of novelty seeking, Journal of Consulting and Clinical Psychology, 43:199-204.
Peattie, K. (1992). Green Marketing, London: Pitman Publishing.
Peattie, K. (2001). Towards sustainability: the third age of green marketing. The Marketing Review, 2：129–146.
Phillips, L. (1999). Green attitudes. American Demographics, 21:46-47.
Podsakoff, P. M. &; Organ, D. W. (1986). Self-Reports inOrganizational Research: Problems and Prospects,Journal of Management, 12 (4)：531-544.
Prothero, A. &; McDonald, P. (1992). Producing environmentally acceptable cosmetics-The impact of environmentalism on the United Kingdom cosmetics and toiletries industry. Journal of Marketing Management, 8:147-166.
Raghubir, P. &; Kim C. (1999). When Do Price Promotions Affect Pretrial Brand Evaluations? Journal of Marketing Research, 36 (2) :211-222.
Ray, P. H. &; Anderson, S. R. (1998). The Cultural Creatives: How 50 Million People Are Changing the World:Random House Inc.
Robertson, T. S. (1970). Consumer Behavior, Glenview III: Scott-Foresman and Company,63-64.
Rogers, E. M. (1971). Communication of Innovation, New York: The Free Press.
Rogers, E. M. (1983). Diffusion of innovation, 3rd edition,New York：Free Press.
Rokeach, M. (1969). Beliefs, Attitude and Values, San Francisco: Josey-Bass.
Rokeach, M. (1973). The Nature of Human Values, New York: The Free Press.
Rokicka, E. (2002). Attitudes toward natural environment. International Journal of Sociology, 32: 78-91.
Rosenberg M. J. &; Hovland, C. I. (1960). Cognitive, Affective and Behavioral Components of Attitudes. In M. J. Rosenberg, C. I. Hovland (eds.), Attitude Organization and Change: An Analysis of Consistency Among Attitude Components. New Haven: Yale University Press .
Rosenberg, M. J. &; Hovland, C. I. (1960). Attitude Organization and Change, Yale University Press.
Roth, R. E. (1970). Environmental management concepts: A list (No. 126). Madison: University of Wisconsin Center for Cognitive Learning.
Rushton, J. P. (1981). Altruism and Helping Behavior: Social, Personality, and Developmental Perspectives. Hillsdale, New Jersey, Lawrence Erlbaum Associates.
Sandler, Dennis M. &; Eugene S. (1993). Point of View: Blurred Boundaries—Where Does Editorial End? Journal of Advertising, 33(3): 73-83.
Schriesheim, C. A. (1979). The similarity of individual-directed and groupdirected leader behavior descriptions. Academy of Management Journal, 22, 345–355.
Schuett, M. A., &; Ostergren, D. (2003). Environmental concern and involvement of individuals in selected voluntary associations. The Journal of Environmental Education, 34(4): 30-38.
Schahn, J. &; Holzer, E. (1990). Studies of individual environmental concern: The role of knowledge, gender and background variables, Environment and Behavior, 22: 767-786.
Schiffman, L. G. &; Kanuk, L. L. (1991). Consumer Behavior, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall.
Schiffman, L. G. &; Kanuk, L. L. (2000). Consumer Behavior (Seventh Edition ) , Upper Saddle Tiver , New Jersey: Prentice-Hall.
Schiffman, L. G. &; Kanuk, L. L. (1994). Consumer Behavior, 5th ed., Prentice Hall International Editions.
Schiffman, L. G. &; Kanuk, L. L. (2000). Consumer Behavior, 7th,Prentice Hall, Inc.
Schiffman, L. G. &; Kanuk, L. L. (2007), Consumer Behavior, 9th edition, Upper Saddle River, N.J.: Pearson Prentice Hall.
Schlosser, A. E., T. B. White, &; Lloyd S. M. (2006). Converting web site visitors into buyers: How web site investment increases consumer trusting beliefs and online purchase intentions, Journal of Marketing, 70(2)：133-148.
Schultz, P. (2000). Empathizing with nature: The effects of perspective taking on concern for environmental issues. Journal of Social Issues, 56:391-406.
Schwab, D. P. ( 2005). Research Methods forOrganizational Studies, (2nd ed.) Mahwah, NJ:Lawrence Erlbaum Associates.
Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.). Advances in Experimental Social Psychology. NY: Academic Press,221-297.
Schwartz, S. H. &; Bilsky, W. (1987). Toward a Psychological Structure of Human Values, Journal of Personality and Social Psychology,53: 550-562.
Schwepker, C. H. Jr. &; Cornwell, T. B. (1991).An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products, Journal of Public Policy and Marketing, 10: 77-101.
Scott, D. &; Willits, F. K. (1994). Environmental attitudes and behavior: A Pennsylvania survey. Environment and Behavior, 26: 239-260.
Seguin, C., Pelletier, L. &; Hunsley, J. (1998). Toward a model of environmental activism. Environment and Behavior, 30:628-652.
Shamdasani, P., Chon-Lin, G. O. &;Richmond, D. (1993). Exploring green consumers in an oriental culture: role of personal and marketing mix factors, Advances in Consumer Research, 20: 488-493.
Shamdasani, P. N. (2001). Location, Location, Location：Insighs for Advertising Placement on the Web. Journal of Advertising Research, 41(4): 7-21.
Shrum, L. J., Tina M. L. &; John A. M. (1994). Recycling as a Marketing Problem: A Framework for Strategy Development,” Psychology and Marketing, 11 (4) : 393-416.
Sheth, J. N., Newman, B. I. &; Gross, B. L. (1991). Why We BuyWhat We Buy: A Theory of Consumption Values. Journal of Business Research, 22:159-170.
Shi, J. &; Kane, J. (1996). Green Issues, Business Horizons, 39(1)：65-70.
Shao, Chris Y., Julie B. &; Judy A. W. (2004), The Effects of Appropriateness of Service Contact Personnel Dress on Customer Expectations of Services Quality and Purchase Intention: The Moderating Influences of Involvement and Gender, Journal of Business Research, 57：1164-1176.
Shrum, L. J., Lowrey, T. M. &; McCarty, J. A. (1994). “Recycling as a Marketing Problem: A Framework for Strategy Development,” Psychology and Marketing, 11 (4):393-416.
Shrum, L. J., McCarty, J. A. &; Lowrey, T. M. (1995). “Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy,” Journal of Advertising, 24(2):71-82.
Simmons, D. &; Widmar, R. (1989). Social determinants of environmental concernl：Specification and test of the model. Environment and Behavior,21: 57-81.
Simmons, D. A. &; Widmar, R. (1990). Motivations and barriers to recycling: Toward a strategy for public education, The journal of environmental education, 22, 13-18.
Simon, F. L. (1992). Marketing green products in the triad, The Columbia Journal of World Business, 27: 268-285.
Smith, S. M., Haugtvedt, C. P. &; Petty, R. E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction, Psychology and Marketing, 11: 359-374.
Singh, Mandeep, Balasubramanian S. K., &; Chakraborty G. (2000). A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience. Journal of Advertising, 29(4):59-75.
Spears &; Singh (2004). Measuring attitude toward the brand and purchase intentions, Journal of Current Issues and Research in Advertising, 26(2): 53-66.
Stapp, W. B. &; Polumnin, N. (1991). Global environmental education: Toward a way of thing and acting. The Journal of Environmental Conservation,18(1),13-18.
Starch, R. (1996). Green gauge survey. In C. Frankel (Ed.). In earth’s company: Business environment and the challenge of sustainability, Canada: New Society Publishers.
Stern, P. (1992). What psychology knows about energy conservation. American Psychologist, 47:1224-1232.
Stern, P., Dietz, T. &; Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25:322-348.
Straughan, R. D. &; Roberts, J. A. (1999) . Environmental segmentation
alternatives: a look at green consumer behavior in the new millennium, Journal of Consumer Marketing, 16 (6) :558-575.
Stuller, J. (1990).ThePolitics ofPackaging,Across The Board, 27：40-48.
Suchard, H. &; Polonsky, M. (1991). A theory of environmental buyer behavior and its validity: The environmental action-behavior model. In M. Gilly et al. (Eds.). AMA Summer educators’ conference proceedings, Chicago,187-201.
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups, Journal of Business Research, 2: 161–170.
Tesser, A. &; Shaffer, D. R. (1990). Attitudes and attitude change. In Annu. Rev. Pshchology,41:479-523.
Thaler, R. (1985). Mental accountiong and consumer choice. Marketing Science,4：199-244.
Thompson, Z. G. &; Barton, M. A. (1994). Ecocentric and anthropocentric attitudes toward the environment. Journal of environmental psychology, 14(2), 149-157.
Thurstone, L. L. (1931). Rank order as a psychological method. Journal of
Experimental Psychology, 14:187-201.
Unger D, W. A. (1985). The importance of neighbors: The social, cognitive, and affective components of neighboring. American Journal of Community Psychology ,13:139.
Uysal, M., Jurowski, C., Noe, F. P. &; McDonald, C. D. (1994) Environmental attitude by trip and visitor characteristics. Tourism Management, 15(4): 284-294.
Van Lieve, K. D. &; Dunlap, R. E. (1980). The social bases of environmental concern: a review of hypotheses, explanations and empirical evidence, Public Opinion Quarterly, 44: 181-197.
Venkatraman, M. P. (1991). The Impact of Innovativeness and Innovation Type on Adoption, Journal of Retailing,51-67.
Walsh, J. &; McGuire, J. (1992). An examination of environmental attitudes among college students. Procedings of the 1992 Northeastern Recreational Research Symposium, General Technical Report, NE- 176.
Wagner, A. (1997). A computational genomics approach to the identification of gene networks. Nucleic Acids Res,25：3594-3604.
Weigel, R. H. (1983). Environmental attitudes and the prediction of behavior. In Fransson, Niklas &; Gorling, Tommy (1999). Environmental concern: conceptual definitions methods, and research findings. Journal of Environmental Psychology, 19: 369-382.
Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12:196-213.
Williams, L. J. &; Brown, B. K. (1994). Method Variance inOrganizational Behavior and Human ResourcesResearch: Effects on Correlations, Path Coefficients, and Hypothesis Testing, Organizational Behaviorand Human Decision Processes, 57：185-209.
Wispe, L., Ed. (1978). Altruism, Sympathy, and Helping: Psychological and Sociological Principles. New York: Academic Press.
Woodruff, R. B. &; Gardial, S. F. (1996). Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction. Cambridge, MA: Blackwell Publishers.
Yau, O. H. M. (1994). Consumer Behavior in China: Customer Satisfaction and Cultural Values, London: Routledge.
Yeonshin, K (2005). Antecedents of Green Purchase Behavior: An Examination of Collectivism, EnvironmentalConcern, and PCE.
Zeithaml, V. A., Berry, L. L. &; A. P. (1996). The behavioral consequences of services quality, Journal of Marketing ,60(2)：31-46.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence, Journal of Marketing, 52( 3): 2-22.
Zhang, J. Y. (1998). The Tao (Way) of Nature and Environmental Protection, Beijing: Hua Xia Publishing.