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研究生:盧啟文
研究生(外文):Chi-Wen Lu
論文名稱:不同部落格情境對價值觀、道德知覺、道德判斷、道德意圖關聯性之研究
論文名稱(外文):An relatedness study of the Moral Recognition、Moral Judgment and Moral intention on the different blog situation
指導教授:蕭錦芬、武維邦武維邦引用關係
指導教授(外文):Chin-Fen Hsiao、Wei-Pang Wu
學位類別:碩士
校院名稱:立德大學
系所名稱:國際企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:76
中文關鍵詞:道德強度、部落格、道德決策、價值觀
外文關鍵詞:blog、values、ethical decision making、moral intensity
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本研究利用Jones(1991)所提出的道德權變模型來探討,受測者在道德模糊的部落格使用環境中,道德決策各階段間有何影響,當受測者面臨不同部落格使用行為情境之下,其道德強度會如何影響道德決策過程,以及價值觀對道德決策中的道德判斷的影響性。因此,本研究根據網路討論區、電子報與網路問卷資料庫等進行搜尋,並參考過去國內相關研究文獻所提出之部落格常見之情境,自行發展出的「推薦不實文章」、「未標明引用出處」以及「破解密碼」、等三種部落格常見的道德問題,進行年齡抽樣,並利用迴歸分析來分析樣本資料。
研究結果顯示,道德決策過程之間具有顯著影響外,受測者在面臨部落格道德爭議行為時,會先考慮其該行為本身的潛在損害與社會壓力等因素再進行道德決策,當潛在損害與社會壓力越大時,越能知覺出道德問題的存在,並在綜合自身利益等各方資訊後,對該行為合理的判斷,進而形成符合道德標準的行為意圖。研究結果同時也顯示在不同部落格環境,道德強度也有顯著影響,價值觀對道德判斷具顯著影響,表示出價值觀也適用於Jones(1991)模型,使的整個架構更趨近於完善,也顯現出本研究的價值。
The purpose of this study was to explore the effect of moral intensity on ethnical decision making processes (moral recognition, moral judgment, and moral intention) under three different virtual ethical scenarios by applying
Jones’ (1991) theoretical model. In addition, value was studies for its effect on moral judgment. Moral intensity was divided into two constructs: potential harm, and social pressure under factor analysis.
The results indicate that moral intensity has a significant effect on ethnical decision making processes with different three scenarios. As potential harm or/and social pressure increase, moral perception strengthens, moral judgment increases accordingly, and .then moral intention intense. This study contributes the value factor to be an important attribute to complete Jones’(1991) model.
中文摘要 ………………………………………………………………i
英文摘要 …………………………………………………………… ii
誌謝 …………………………………………………………………iii
目錄 ………………………………………………………………… iv
表目錄 ……………………………………………………………… v
圖目錄 ……………………………………………………………… vi
第壹章 緒論………………………………………………………… 1
第一節 研究背景與動機…………………………………………… 1
第二節 研究目的…………………………………………………… 3
第三節 研究流程…………………………………………………… 4
第貳章 文獻探討…………………………………………………… 6
第一節 道德………………………………………………………… 6
第二節 部格格……………………………………………………… 8
第三節 個人道德決策模型………………………………………… 20
第四節 價值觀……………………………………………………… 31
第參章 研究方法…………………………………………………… 39
第一節 研究架構…………………………………………………… 39
第二節 研究假設…………………………………………………… 40
第三節 研究設計…………………………………………………… 41
第四節 資料收集方法……………………………………………… 41
第五節 統計分析方式……………………………………………… 47
第六節 問卷前測…………………………………………………… 48
第肆章 研究結果與討論…………………………………………… 49
第一節 研究變項之描述性統計分析……………………………… 49
第二節 問卷信效度分析…………………………………………… 51
第三節 各項假設驗證……………………………………………… 54
第四節 各假說分析結果…………………………………………… 59
第伍章 結論與建議………………………………………………… 60
第一節 結論………………………………………………………… 60
第二節 建議與研究限制…………………………………………… 61
參考文獻 …………………………………………………………… 63
附錄一 ……………………………………………………………… 73
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