臺灣博碩士論文加值系統

網際網路的發達以及資訊上網的應用趨勢愈益成長之下，逐漸改變消費者取得資訊的行為模式，因此也為餐飲服務業帶來莫大的商機。為了提升競爭優勢並強化顧客滿意度，拿坡里披薩公司於2010年導入即時產能資訊系統，本研究針對拿坡里披薩公司內部員工，透過研究協助業者了解內部員工對採用即時產能資訊系統影響因素為何，以計劃行為理論為理論基礎，結合科技接受模式等理論，透過結構方程模式方法，利用所蒐集的200份資料，驗證發展一具理論且實證性的研究模式。
研究結果顯示，內部員工對使用即時產能資訊系統產生正面評價及觀感，其中影響最大的因素為內部員工的使用態度，使用態度又影響到使用行為意向，而有用性認知對使用態度有顯著的正向影響，故公司要想提高內部員工對即時產能資訊系統使用的行為意向，首先就必須先加強系統品質，讓相關使用者有可靠穩定的認知，也能達到對使用行為意向的提升。

With the prosperity and the growing trend of applying online information, consumers’ have been changing their behavioral models of obtaining information, and this brings enormous commercial opportunities to the victuals service industry. To promote its competitive advantages and consumer satisfaction, Napoli Pizza, implemented EKS in 2010. This research, based on Theory of Planned Behavior and integrated with other theories (i.e. Technology Acceptance Model) and 200 data, aims at helping Napoli Pizza . to figure out factors affecting employees’ attitude toward EKS by verifying and developing a theoretical and empirical research model through Structural Equation Model.
According to this research, employees have positive impressions and evaluations of EKS, and the most influential factor is employees’ Attitude toward Using, which has an effect on their Behavioral Intention to Use (abbreviated as BI). Because Perceived Usefulness makes an obvious positive influence on employees’ Attitude toward Using, the first step for Napoli Pizza . is to improve the quality of EKS so that relative users can have a reliable and stable perception to promote their BI of EKS.

中文摘要-----------------------------------------------------------------------------------------------i
英文摘要----------------------------------------------------------------------------------------------ii
誌謝--------------------------------------------------------------------------------------------------------------------- iii
目錄----------------------------------------------------------------------------------------------------iv
表目錄----------------------------------------------------------------------------------------------- vi
圖目錄------------------------------------------------------------------------------------------------vii
　
第壹章 緒論------------------------------------------------------------------------------------1
第一節 研究背景------------------------------------------------------------------------1
第二節 研究動機------------------------------------------------------------------------8
第三節 研究目的------------------------------------------------------------------------8
第四節 研究範圍------------------------------------------------------------------------8
第五節 研究流程------------------------------------------------------------------------9 第貳章 文獻探討-----------------------------------------------------------------------------11
　　第一節 科技接受模式相關文獻----------------------------------------------------11
　　第二節 研究假設推導----------------------------------------------------------------18
第參章 研究方法-----------------------------------------------------------------------------22
　 第一節 研究架構與假設-------------------------------------------------------------22
第二節 操作型定義與衡量----------------------------------------------------------23
第三節 抽樣與問卷發放-------------------------------------------------------------30
第四節 資料分析方法----------------------------------------------------------------31 第肆章 實證分析----------------------------------------------------------------------------36
第一節 即時產能資訊簡介----------------------------------------------------------36
第二節 敘述性統計分析-------------------------------------------------------------44
第三節 信度分析-----------------------------------------------------------------------46
第四節 探索性因素分析-------------------------------------------------------------48
第五節 驗證性因素分析-------------------------------------------------------------51
第六節 效度分析----------------------------------------------------------------------52
第七節 結構模型分析----------------------------------------------------------------56
第八節 檢定結果討論----------------------------------------------------------------61
第伍章 結論-----------------------------------------------------------------------------------64
　　第一節 研究結論----------------------------------------------------------------------64
第二節 研究建議----------------------------------------------------------------------65
第三節 研究發現----------------------------------------------------------------------67
第四節 研究限制及未來研究方向------------------------------------------------67
參考文獻--------------------------------------------------------------------------------------------69
附錄一-----------------------------------------------------------------------------------------------75 　

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