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研究生:黃冠融
研究生(外文):Huang, Guan-Rung
論文名稱:信任在商業與管理領域之文獻回顧-以共引文方式(Co-citation)
論文名稱(外文):A Study of Trust in Business and Management By Using Co-citation Analysis
指導教授:楊千楊千引用關係
指導教授(外文):Yang, Chyan
學位類別:碩士
校院名稱:國立交通大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:63
中文關鍵詞:信任、共引文分析、社會網路分析
外文關鍵詞:Trust、Co-citation analysis、Social network analysis
相關次數:
  • 被引用被引用:0
  • 點閱點閱:756
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
本論文利用共引文和社會網路的分析方式對信任於商業與管理領域的文獻做一回顧. 共引文指的是兩篇文獻藉由一起被引用而建立起關聯, 引用的頻率多寡則會決定兩者的關係強度.實驗數據是來自ISI資料庫,藉由相關聯的文件來鑑別出子集合.
本研究先將引用次數排序再取前100名,再以此為核心,我們發現到有5個不同的子集合並且在社會網路圖形上一一的標示出來.此外,我們利用時間關聯性分析來呈現其隨著時間推演所產生的變化.此變化說明了趨勢,此趨勢聚焦在策略聯盟, 市場行銷, 組織行為學, 電子商務, 經濟,社會和信任等5個領域上.此結論將提供後繼者參考及方向.
This thesis presents the analysis of trust by using co-citation analysis and social network analysis. Co-citation is a form of document coupling the frequency with which two documents are cited together. In this thesis we make an experiment by using data from ISI database system to identify clusters of highly inter-related documents in the subject of trust.
The study ranks the trust documents by times cited and collects first top 100 articles. We discover five distinct sub-domains and circle them out on social network graph. Also, we use time relational analysis to provide insights of the evolution and growth of the subject. The trend in the trust-related field focuses on Strategic Alliance, Marketing, Organizational Behavior, E-Commerce, Economics, Society and Trust. The conclusion would provide further research for the researchers.
I. Introduction 1
II. Literature review 3
2.1 Trust 3
2.1.1 The Importance of Trust 3
2.1.2 The Definition of Trust 4
2.1.3 The Formation of Trust 6
2.1.4 Interpersonal and Inter-Organizational Trust 8
2.2 Co-citation Analysis 10
2.3 Social Network Analysis 12
III. Proposed Method 14
3.1 Objective 14
3.2 Overview of documents Co-citation analysis and Social Network Analysis 14
3.3 Co-citation Method 16
IV. Experimental Results 17
4.1 Data Collection 17
4.1.1 Selection of Documents 17
4.1.2 Retrieval of Co-citation Data 17
4.1.3 Central Core 18
4.2 Data Analysis (Co-citation Analysis) 19
4.2.1 Co-citation Matrix 20
4.2.2 Factors 20
4.3 Results and discussion 21
(1) Factor 1:Strategic Alliance 24
(2) Factor 2:Marketing 27
(3) Factor 3:Organizational Behavior 30
(4) Factor 4:E-Commerce 33
(5) Factor 5:Economics, Society, and Trust 35
(6) Change in Influence 36
V. Conclusion 39
Appendix A 48
Appendix B 54


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