臺灣博碩士論文加值系統

In today’s globalized world, we see a rising cultural diversity of business stakeholders and an
increased international competition between companies. Increasingly more employees,
customers, suppliers, and other stakeholders from different cultural backgrounds around the
world work together and compete in an internationalized, global market place. One major
strategy to maintain the competitive advantage in this highly competitive global market
surrounding is to innovate. The capability to innovate and to increase the innovation
performance will be a crucial determinant for the success of the competing companies in the
coming decades.
On the one side, the integration of cultural diversity in innovation processes enables to develop
major competitive advantages like local market insights, extension of innovation capabilities as
well cost and time savings. However, on the other side, it inhibits risks for the organizational
culture of the company, which could create major disadvantages and a reduced innovation
performance. The scope of this thesis is to analyze the dependency between the cultural
diversity and the organizational culture and its consequence for innovation performance.
To analyze the influence of cultural diversity on innovation performance, Hofstede’s different
cultural dimensions are linked to the innovation-relevant factors of organizational culture.
Based on this mapping the hypotheses are deducted.
The validation of the developed hypotheses will be conducted based on a multi- and bivariate
linear regression analysis between the Global Innovation Index (GII) as measure of the
innovation performance and the different scores of the cultural dimensions from different
countries. A detailed review of the bivariate correlations of specific sub-indices of the GII helps
to deepen the gained insights.
The thesis closes with the presentation of derived recommendations for innovation managers
which need to get practical support in leading multicultural innovation teams.

Tables of Contents
CHAPTER 1. INTRODUCTION AND MOTIVATION.......................................................... 1
1.1. Background and relevance of this work ........................................................................... 1
1.2. Globalisation and the international connectedness of business........................................ 3
1.3. Innovation Management and the benefits of cross-border innovation.............................. 9
1.4. Detected problem, scope, and major research questions ................................................ 12
CHAPTER 2. INNOVATION AND CULTURAL DIVERSITY........................................... 16
2.1. Understanding Innovation and its variety....................................................................... 16
2.2. Innovation Performance and major levers for improvement .......................................... 20
2.3. Organisational culture as success factor for Innovation ................................................. 23
2.4. Modelling Cultural Diversity – Hofstede’s Cultural Dimensions.................................. 29
2.5. Connecting Cultural Diversity and Innovation Performance ......................................... 31
CHAPTER 3. RESEARCH METHODS................................................................................. 38
CHAPTER 4. VALIDATION OF HYPOTHESES – REGRESSION ANALYSIS ............... 41
CHAPTER 5. RECOMMENDATIONS.................................................................................. 53
CHAPTER 6. CONCLUSION AND OUTLOOK................................................................... 56
REFERENCES......................................................................................................................... 58
APPENDIX 1: Overview of Hofstede’s Cultural Dimensions ................................................ 62
APPENDIX 2: Derived Data Set for Analysis......................................................................... 64
List of Tables
Table 1: Top 50 most innovative companies.............................................................................. 2
Table 2: Overview of Global Top 20 R&D Spenders................................................................. 8
Table 3: The 12 different ways companies innovate ................................................................ 17
Table 4: Ten types of innovation with examples...................................................................... 18
Table 5: Used indicators for the GII calculation ...................................................................... 43
Table 6: Results of multivariate linear regression .................................................................... 45
Table 7: Bivariate Correlation Matrix ...................................................................................... 46
Table 8: Bivariate Correlation Matrix – Institution Indicators................................................. 47
Table 9: Bivariate Correlation Matrix – Selected Human Capital Indicators .......................... 48
Table 10: Bivariate Correlation Matrix – Selected Business Sophistication Indicators........... 50
Table 11: Bivariate Correlation Matrix – Selected Creative Outputs Indicators ..................... 51
Table 12: Summary of Results ................................................................................................. 55
List of figures
Figure 1: U.S. cities and their international ties......................................................................... 3
Figure 2: Average distance of international business flows....................................................... 5
Figure 3: Map of International Trade ......................................................................................... 6
Figure 4: Major trade-offs between cultural diversity and innovation performance ............... 12
Figure 5: Priorities of the global R&D activities ..................................................................... 13
Figure 6: Analysed factors of innovation performance (Scope marked with *) ...................... 14
Figure 7: Key aspects of Designing Innovation Networks ...................................................... 14
Figure 8: Comparison between efforts and value creation....................................................... 19
Figure 9: Overview of A.T. Kearney House of Innovation ...................................................... 20
Figure 10: Influence of organisational culture ......................................................................... 25
Figure 11: Linking A.T. Kearny House of Innovation and Martins/ Terblanche’s Study........ 28
Figure 12: The new mapping of the cultural dimensions to the organisational culture ........... 33
Figure 13: Used Approach and Framework of the Thesis........................................................ 38
Figure 14: Framework of the Global Innovation Index 2017 .................................................. 41

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