臺灣博碩士論文加值系統

The demand for portable products have increased over the years, this has led to the increased demand for Tablet Computer. Many tech companies have steered their focus on the tablet industries. Understanding end-users’ acceptance of Tablet Computer is crucial, because new technological advances cannot enhance performance if they are not accepted by end-users. This study focuses on User- intention towards the adoption of Tablet Computer, finding out the motivational variables that affect users’ adoption and their attitudes towards acceptance.
The purpose of this study is to test the proposed Technology Acceptance Model (TAM) in explaining students’ acceptance towards Tablet Computer. Theory testing approach was used in this study. Seven hypotheses were built based on a literature review and on the proposed TAM model, and were tested using primary data and literature. The data collected through the questionnaire was analyzed by SPSS.
Through the testing, we found that users are positive towards tablet acceptance. The proposed TAM model can improve the understanding of user’s perception and suggesting what factors are the most important in enhancing students acceptance of Tablet Computer

The demand for portable products have increased over the years, this has led to the increased demand for Tablet Computer. Many tech companies have steered their focus on the tablet industries. Understanding end-users’ acceptance of Tablet Computer is crucial, because new technological advances cannot enhance performance if they are not accepted by end-users. This study focuses on User- intention towards the adoption of Tablet Computer, finding out the motivational variables that affect users’ adoption and their attitudes towards acceptance.
The purpose of this study is to test the proposed Technology Acceptance Model (TAM) in explaining students’ acceptance towards Tablet Computer. Theory testing approach was used in this study. Seven hypotheses were built based on a literature review and on the proposed TAM model, and were tested using primary data and literature. The data collected through the questionnaire was analyzed by SPSS.
Through the testing, we found that users are positive towards tablet acceptance. The proposed TAM model can improve the understanding of user’s perception and suggesting what factors are the most important in enhancing students acceptance of Tablet Computer

Table of Contents
Acknowledgements ...................................................................................................... i Abstract........................................................................................................................ ii Table of Contents ....................................................................................................... iii List of Figure .............................................................................................................. iv List of Table................................................................................................................ iv
Chapter One .................................................................................................................1
1.1 Motivation...........................................................................................................................1
1.2 Research Background .....................................................................................................2
1.3 Research Objectives ........................................................................................................3
1.4 Thesis Structure................................................................................................................4
Chapter Two.................................................................................................................5
2.1 Introduction to Tablet Computer .................................................................................5
2.1.1 Definition........................................................................................................................................5
2.1.2 Development of Tablet Computer......................................................................................... 5
2.2 Technology Acceptance Model theories...................................................................7
2.2.1 Technology Acceptance Model 1....................................................................................... 9
2.2.2 Technology Acceptance Model 2.....................................................................................11
2.2.3 Technology Acceptance Model 3.....................................................................................13
2.3 Relevant TAM empirical study ..................................................................................... 15 2.4 Research Model ................................................................................................................. 21 2.5 Chapter Summary ............................................................................................................. 21
Chapter Three ............................................................................................................22
3.1 Data collection: .................................................................................................................. 22 3.2 Data analysis: ..................................................................................................................... 22
Chapter Four ..............................................................................................................25
4.1 Descriptive Analysis ........................................................................................................ 25 4.2 Reliability and Validity ................................................................................................... 28 4.2.1 Reliability Analysis....................................................................................................................28 4.2.2 Validity............................................................................................................................................29 4.3 Regression........................................................................................................................... 31
4.3.1 Casual-and-effect relationship of Perceived Ease of Use, Subjective Norm and Image on Perceived Usefulness.......................................................................................................32 4.3.2 Casual-and-effect relationship of Computer Self-efficacy and Perceived Enjoyment towards Perceived Ease of Use................................................................................33 4.3.3 Casual-and-effect relationship of Perceived Usefulness and Perceived Ease of Use towards Behavioral Intention.................................................................................................34
4.4 Hypotheses.......................................................................................................................... 36
4.4.1 Hypotheses testing results.....................................................................................................36
Chapter Five ...............................................................................................................37
5.1 Discussion ........................................................................................................................... 38 5.2 Implications........................................................................................................................ 39 5.3Limitations &;Suggestionsforfurtherresearch....................................................40
List of References.......................................................................................................43 Appendix A .................................................................................................................46
iii FCU e-Theses &; Dissertations (2013)
Factors Influencing the Adoption of Tablet Computer
Appendix B .................................................................................................................23
List of Figure
Figure 1 Market analysis: Tablet Computer forecast .............................................. 5
Figure 2 Technology Acceptance Model 1................................................................. 9 Figure 3 Technology Acceptance Model 2............................................................... 11 Figure 4 Technology Acceptance Model 3............................................................... 13 Figure 5 Proposed Research Model......................................................................... 21 Figure 6 Model1- Subjective Norm, Image, Perceived Ease of Use to Perceived Usefulness....................................................................................................................32 Figure 7 Model2 - Computer Self-efficacy, Perceived Enjoyment to Perceived Ease of Use ..................................................................................................................33 Figure 8 Model3 - Perceived Usefulness, Perceived Ease of Use to Behavioral Intention......................................................................................................................34 Figure 9 Results of multiple Regression Analysis .................................................. 36
List of Table
Table 1 Determinants of TAM. ................................................................................. 10
Table 2 Determinants for TAM 2............................................................................. 12 Table 3 Determinants for TAM 3............................................................................. 14 Table 4 Empirical studies of TAM ........................................................................... 20 Table 5 Descriptive Analysis .................................................................................... 25 Table 6Table Computer User Experience ............................................................... 27 Table 7 Construct descriptive analysis of samples ................................................. 28 Table 8 Construct (Reliability) Cronbach&;#39;s α value list......................................... 29 Table 9 Validity scores for each constructs ............................................................. 30 Table 10Perceived Usefulness in relationship with Perceived Ease of Use,
Subjective Norm and Image ............................................................................ 33 Table 11 Perceived Ease of Use in relationship with Computer Self-efficacy, and
Perceived Enjoyment........................................................................................ 34 Table 12 Behavioral Intention in relationship with Perceived Usefulness,
Perceived Ease of Use ....................................................................................... 35 Table 13 Hypotheses testing results ......................................................................... 36

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