臺灣博碩士論文加值系統

儘管許多創業相關研究以計劃行為理論作為基礎架構來探討創業意圖，然而研究中有關主觀規範對於創業意圖影響之結果相當分歧，部分學者的研究結果指出，主觀規範對創業意圖具有顯著的正向影響，另一派學者的研究結果卻顯示主觀規範對創業意圖無顯著影響，因此本研究欲探討主觀規範與創業意圖之間的關係。
據此，本研究以計劃行為理論為基礎，並且整合心理資本以探討其對於創業意圖之影響，本研究主要目的為探討態度、主觀規範、知覺行為控制與創業意圖之關係，同時加入創業心理資本，探討創業心理資本與計劃行為理論之關係以及分析創業心理資本對於創業意圖之影響。
資料收集透過實體問卷訪查的方式，針對台灣創業課程之參與者進行調查，共收集372份有效問卷。採用驗證性因素分析(CFA)進行信、效度檢測，並透過迴歸分析以驗證本研究之假說。研究結果發現：(1) 態度、知覺行為控制與創業心理資本會正向且直接影響創業意圖。(2) 主觀規範會影響態度、知覺行為控制與創業心理資本，然後態度、知覺行為控制與創業心理資本會正向影響創業意圖。(3) 創業心理資本會影響態度與知覺行為控制，態度和知覺行為控制會影響創業意圖。

According to entrepreneurship literature, there are few essays apply the theory of planned behavior as foundation for discussing entrepreneurial intention. Some essays indicate that subjective norms exhibit a directly positive association with entrepreneurial intentions. However, other scholars found that subjective norms would not exert its influence on entrepreneurial intentions. Therefore, this study will investigate the relationship between subjective norms and entrepreneurial intentions.
This study integrates the theory of planned behavior and entrepreneurial psychological capital to investigate these effects on entrepreneurial intentions. It is mainly to discuss the effects of the relationship between entrepreneurial psychological capital and the theory of planned behavior, as well as then to exam the influence on entrepreneurial intention.
A sample of 372 valid questionnaires was collected from entrepreneurial training-course participants in Taiwan. Confirmatory factor analysis (CFA) is adopted to examine the reliability and validity of measurement. And the study uses regression analysis to verify the hypotheses. The results of the study found that: (1) Attitude, perceived behavioral control and entrepreneurial psychological capital have direct and positive effects on entrepreneurial intentions. (2) Subjective norms affects entrepreneurial intentions through attitude, perceived behavioral control and entrepreneurial psychological capital. (3) Psychological capital affects entrepreneurial intentions through attitude and perceived behavioral control.

謝詞 I
中文摘要 II
英文摘要 III
目錄 IV
圖次 VI
表次 VII
第一章 緒論 1
第一節　研究背景 1
第二節　研究動機 2
第三節　研究目的 3
第四節 研究流程 3
第二章 文獻探討與假說推論 5
第一節　計劃行為理論 5
第二節　創業意圖 8
第三節　態度 9
第四節 知覺行為控制 10
第五節　主觀規範 11
第六節 創業心理資本 12
第三章　研究設計 19
第一節　研究架構 19
第二節　研究變數定義與衡量 20
第三節 研究範圍與資料收集 27
第四節 量表之信度與效度 27
第四章 資料分析 35
第一節 樣本結構 35
第二節 假說檢定確證 38
第三節 結果討論 45
第五章 結論與建議 47
第一節 研究結論 47
第二節 管理意涵 49
第三節 研究限制 50
第四節 後續研究建議 50
參考文獻 51
附錄一 實證問卷 59
著作權聲明 65

圖 次

圖1-1 研究流程結構 4
圖2-1 理性行為理論 5
圖2-2 計畫行為理論 6
圖3-1 研究架構 19

表 次

表2-1 計劃行為理論之應用 7
表3-1 本研究假設整合表 20
表3-2 態度之衡量題項 21
表3-3 知覺行為控制之衡量題項 22
表3-4 主觀規範之衡 量題項 23
表3-5 創業心理資本之構面與衡量題項 24
表3-6 創業意圖之衡量題項 26
表3-7 模型適配指標與參考建議值 28
表3-8 態度之信效度分析結果 31
表3-9 知覺行為控制之信效度分析結果 31
表3-10 主觀規範之信效度分析結果 31
表3-11 創業心理資本之信效度分析結果 32
表3-12 創業意圖之信效度分析結果 33
表3-13 相關分析與敘述性統計分析結果 34
表4-1 樣本結構 36
表4-2 主觀規範與創業心理資本對態度的影響 39
表4-3 主觀規範對創業心理資本的影響 40
表4-4 主觀規範與創業心理資本對知覺行為控制的影響 42
表4-5 態度、知覺行為控制與創業心理資本對創業意圖 44
表4-6 模式假說檢定結果 45

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黃芳銘 (2004)。社會科學統計方法學—結構方程模式。台北：五南圖書。
蕭文龍 (2009)。多變量分析最佳入門實用書─SPSS+LISREL。台北：碁峰出版社。

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