臺灣博碩士論文加值系統

本研究主要探討線上社會支持對線上社會資本的影響。在研究架構中，線上社會資本包括「線上關係資本」、「線上認知資本」與「線上結構資本」會受到二種線上社會支持之影響，分別為「表達性線上社會支持」、「工具性線上社會支持」。其中線上關係資本包含承諾、互惠；線上認知資本包含共享語言符碼、共享故事；線上結構資本包含中心性、網路連結。研究對象為服務於七家企業且使用即時通訊軟體的員工，共發了500份問卷。研究結果顯示，表達性線上社會支持對承諾和互惠沒有顯著地影響。然而在其他路徑中皆有顯著影響。最後包括管理意涵及研究限制等。

This study explores the influence of online social support on online social capital. In the propose model of this study, online social capital including online relational capital, online cognitive capital " and" online structural capital is influenced by two kinds of online social support containing expressive online social support, instrumental online social support, online relational capital includes commitment and reciprocity, while online cognitive capital includes shared codes and language, and shared narratives. Online structural capital contains centrality, and network ties. The model is empirically tested using data from staffs of seven enterprises that use the instant messenger software. A total of 500 questionnaires are distributed. The test results indicate that the influence of expressive online social support on commitment and reciprocity is insignificant. However, the rest of model paths are influence. Last, managerial implications and limitations are also provided.

目錄
中文摘要………………………………………………………………….i
英文摘要…………………………………………………………………ii
誌謝…………………………………………………………………….iii
目錄.…………………………………………………………………………..iv
表目錄……………………………………………………………………vi
圖目錄………………………………………………………………….vii
第一章　緒論…………………………………………………………….1
1.1 研究背景與動機…………………………………………………….2
1.2 研究目的…………………………………………………………….4
1.3 研究範圍…………………………………………………………….5
1.4 研究流程…………………………………………………………….5
第二章　文獻探討.………………………………………………………7
2.1 即時通訊…………………………………………………………….7
2.1.1　即時通訊之定義………………………………………………..7
2.1.2　即時通訊的發展歷史……………………………………………8
　　 2.1.3　台灣即時通訊軟體應用現況…………………………….9
2.1.4　即時通訊相關研究…………………………………….......12
2.2 社會支持……………………………………………………………13
2.2.1　社會支持之定義……………………………………………….13
　　 2.2.2　社會支持的形式…………………………………………14
2.2.3　社會支持相關研究…………………………………..16
2.3 社會資本……………………………………………………………18
　　 2.3.1　社會資本之定義…………………………………………18
　　 2.3.2　社會資本的構面…………………………………………20
2.3.3　社會資本相關研究…………………………………………….24
第三章　研究方法……………………………………………………..26
　　3.1 研究架構………………………………………………………26
3.2 研究變項之操作性定義………………………………………28
　　3.3 研究假設………………………………………………………29
3.4 問卷設計……………………………………………………………32
3.4.1　問卷研擬過程………………………………………………….33
3.4.2　問卷內容…………………………………………….........34
3.5 分析工具及方法……………………………………………………38
第四章　資料結果與分析………………………………………………41
4.1 敘述性統計分析………………………………………………41
4.2 信度分析………………………………………………………43
4.3 驗證性因素分析………………………………………………44
4.3.1　配適度評估………………………………………….44
4.3.2　收斂效度…………………………………………….46
4.3.3　區別效度……………………………………………47
4.4 研究假設檢定………………………………………………48
第五章　結論與建議……………………………………………………51
5.1 研究結論………………………………………………………51
5.2 研究建議………………………………………………………53
5.3 研究限制………………………………………………………54
參考文獻…………………………………………………………………55
附錄 正式問卷…………………………………………………………61

表目錄
表2.1　社會支持之定義………………..……………………………14
表2.2 社會資本之定義………………………………………………19
表3.1 問卷內容對照表.…………….………………………………36
表4.1 研究變項之樣本統計分析表.…………….…………………42
表4.2 研究變項之信度值彙整表.…………….……………………44
表4.3 模式配適度分析.…………….………………………………46
表4.4 研究變項之收斂效度彙整表.…………….…………………47
表4.5 研究變項之區別效度檢定彙整表.…………….……………48
表4.6 研究假設檢定表.…………….………………………………49

圖目錄
圖1.1 本研究流程………………………………………………….….6
圖2.1 即時通訊軟體各年齡層使用率…………………………………10
圖2.2 網友使用IM的目的(複選題)……………………………………11
圖3.1 研究架構圖……………………………………………………27

一、中文部份
1.FIND，全球每天有139億則IM即時傳訊，
http://www.find.org.tw/find/home.aspx?page=news&id=3842，民94年。
2.FIND，北美網路感受大調查 使用者難以身心兼顧，
http://www.find.org.tw/find/home.aspx?page=news&id=4178，民95年。
3.FIND，棄電視、擁網路 消費者轉向新興媒體投懷送抱，
http://www.find.org.tw/find/home.aspx?page=news&id=4711，民96年。
4.InsightXplorer，即時通訊不只是好玩而已，
http://www.insightxplorer.com/news/news_02_23_05.html，民94年。
5.InsightXplorer，IM普及率破九成 附加功能玩行銷，
http://www.insightxplorer.com/news/news_03_24_06.html，民95年。
6.InsightXplorer，上網率創新高 近六成民眾連網，
http://www.insightxplorer.com/news/news_12_27_06.html，民95年。
7.Taiwan.CNET.com，微軟推出新版企業即時傳訊軟體，
http://taiwan.cnet.com/news/software/0,2000064574,20099407,00.htm，民94年。
8.Taiwan.CNET.com，IM進化為個人化小型入口網站，
http://taiwan.cnet.com/news/software/0,2000064574,20100037,00.htm，民94年。

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