臺灣博碩士論文加值系統

近年來，由於講究協調性的複雜軟體及在商業流程中，自動化和支配、控制及組織分散式活動的元件需求增加，使的人工智慧的研究者朝向代理人科技的應用發展。智慧型代理人（Intelligent Agent）為一種系統軟體或硬體元件，可以精確地活動以代替它的使用者完成任務。然而，由於智慧型代理人是近年來才被廣為討論的新技術，在目前所收集到的相關研究文獻中大多是在研究代理人系統的開發技術，至於專精在代理人系統效益評估方面的討論則是相對少見。因此，本研究以智慧型代理人為主題，將之應用在B2C電子商務議價環境中，透過實驗設計收集實驗數據並在實驗結束後實施問卷調查，主要目的為實證智慧型代理人的系統效益。研究結果顯示使用協商代理人之實驗對象，無論在實驗設計或是問卷調查中都優於沒有使用協商代理人之實驗對象。

The increasing demand for sophisticated software that comprises of collaborative, yet autonomous, units to regulate, control and organize all distributed activities involved in the company processes, has oriented AI researchers towards the employment of Agent Technology (AT) in a variety of disciplines. An agent can be seen as a software and/or hardware component of system capable of acting exactingly in order to accomplish tasks on behalf of its user. However, intelligent agent is still quite a new technology and researches in this area primarily focus on developing technologies in agent systems itself, and research works which evaluate the intelligent agent performance are few and far between. This research applies intelligent agent to B2C e-Commerce negotiation. An experimental design is used to collect experiment data and then a questionnaire is conducted to investigate the benefits of intelligent agent systems. Results show that intelligent systems do improve performance of negotiation system, in both experiment and questionnaire analysis.

中文摘要 i
Abstract ii
誌 謝 iii
目 錄 iv
圖索引 v
表索引 vi
第一章緒論 1
1.1研究背景與動機 1
1.2研究目的 2
1.3研究架構與流程 3
1.4研究範圍與限制 5
第二章文獻探討 6
2.1電子商務 6
2.2B2C電子商務 10
2.3智慧型代理人 13
2.4智慧型代理人評估 19
第三章研究方法 23
3.1研究模式與假說 23
3.2變數之操作性定義及衡量方法 27
3.3研究分法之選擇 29
3.4實驗設計 32
第四章資料分析 49
4.1量表檢測 49
4.2實驗指標分析 55
4.3討論 57
第五章結論 59
參考文獻 61
附錄一 滿意度問卷 69

圖1-1 研究流程圖 4
圖3-1 研究架構圖 24
圖3-2 實驗設計 33
圖3-3 系統登入圖 35
圖3-4 設定隸屬函數 36
圖3-5 顯示協商電腦商品組合規格及圖片 37
圖3-6 協商 38
圖3-7 實驗組之協商流程 41
圖3-8 系統登入圖 42
圖3-9 顯示協商電腦商品組合規格及圖片 43
圖3-10 協商 44
圖3-11 控制組之協商流程 46
圖3-12 實驗流程圖 48

表2-1 B2C電子商務相關文獻 12
表2-2 智慧型代理人相關文獻 15
表2-3 代理人應用於協商議題之相關文獻 18
表2-4 智慧型代理人效益評估之相關文獻 21
表3-1 滿意度量表 29
表3-2 實驗室實驗法與實地實驗法之比較 31
表4-1 Kolmogorov-Smirnov檢定 49
表4-2 KMO值及Bartlett 球型檢定 52
表4-3 解說總變異量 52
表4-4 因素負荷量 53
表4-5 T檢定－獨立樣本檢定 54
表4-6 T檢定－獨立樣本檢定 56
表4-7 假說檢定總表 58

中文部份
[1] 林寶香（民89），智慧型代理人於電子商務之整合與應用，東海大學工業工程研究所碩士論文。
[2] 黃營杉、汪志堅合譯（民93），研究方法，華泰出版，台北。
[3] 莊立民、王鼎銘合譯，（民92），企業研究方法：質化與量化方法之應用，雙葉出版，台北。

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