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段曉莉(2014)。以人格特質和自我概念品牌投入探討品牌社群純虛擬在場經驗對品牌態度與購買意圖之影響。國立國立臺北科技大學經營管理所。
詹子萱(2014)。單純虛擬在場產品經驗對廣告效果之影響－以社群會員人數與在線會員比例為干擾變數。國立國立臺北科技大學經營管理所。
劉佳蒨(2014) 單純虛擬在場產品經驗與社交虛擬產品經驗之廣告效果(博士論文)。國立台北科技大學工商管理研究所。英文文獻
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