臺灣博碩士論文加值系統

近幾年無論是在中國大陸、台灣、香港各地都掀起一股普洱茶熱,普洱老茶在拍賣市場的價格更是屢創高峰。究其原因雖然有炒作的因素,但是老茶不可再生、無法複製和持續消耗的特性,促使許多人追捧老茶,除了收藏、品飲,也想從老普洱茶買賣中獲利。
普洱茶產自雲南,壓製成許多不同形狀。因為產地茶區知名度的不同,新茶就有價格高低的差異,再經保存地區氣候、溫濕度的各異,經年累月對茶有所影響,存放十年、數十年後,經過長時間存放的茶,如果能夠越存越好,銷售的價格就能越高。普洱老茶的市場價格高低,反映出受追捧的程度。
訪談多位業者專家,歸納出時間、倉儲環境、消費地區等,都是影響普洱茶銷售價格因素。妥善利用各區域的環境氣候條件去作倉儲存放,使得普洱茶的保存能達到最佳的狀態,以期達到越存越好、越陳越香的特點,讓普洱茶被品飲的黃金期得以更長久,也就將茶價格維持在高檔。
市場環境受到經濟發展的影響很大,普洱茶的價格也在中國的富裕中,價格年年上漲,業者想要永續經營並獲利,除了專業的收茶、存茶,更需要掌握消費者口感的喜好,才能代代相傳。
普洱茶的存放與市場價值,也會因市況好壞有所差異。在市況不佳時,乾倉三十年以上老茶,因爲存量稀少,仍可維持好價格,中期茶則以入倉茶流通較快,資金周轉率高,反而是市場主流,而乾倉或入倉的新茶在市況不佳時,多數都庫存在倉庫中,只能等待日後再售出。

In recent years, both in mainland China, Taiwan, Hong Kong have set off a Pu'er tea hot, of course, including the Pu'er tea. In the auction market price is repeated peak, the reasons for speculation there are also reasons. But the characteristics of old tea is not renewable, can not be copied, and sustained consumption. But also many people sought after the old tea, think of the old Pu'er tea one of the reasons for profit. However, in the way of preservation of old tea, the accumulation and sharing of experience, but it is in the mortal beings in the possession of the old Pu'er or drink old Pu'er tea in the rare. But the study of the preservation of Pu'er tea is very important, which is the original study of this paper. It is expected that the publication of this paper will provide some reference materials for those who are interested in drinking Pu'er tea, Tibetan Pu'er tea, and selling Pu'er tea. More hope to have more people, can better understand the preservation of Pu'er tea and its value. More able to make people who want to invest in Pu'er tea can have the right idea to avoid losses. Loss is not expensive!
In the preservation of old tea, but also because of the geographical relationship between the tea stored in the south and the north is not the same effect because the relationship between humidity and temperature have an impact on the tea, the south is relatively wet, the north is relatively dry, so The south of the wet more suitable for storage, the new tea for some time and then go to the north to stay out of the warehouse so that the South, the advantages of the north to play a role, you can put the south, the north to avoid the disadvantages of the tea can be stored for a long time and more Save the better, the more the higher the price. The storage of Pu'er tea. According to the different regions of the special geographical environment and conditions, respectively, different storage methods, in order to achieve more and more fragrance, the more the better, the more expensive the more expensive way to store.
The market value of Pu'er Tea can varied by its classification and the market (economy)condition.Owing to its limited quantity, dry-storage aged tea over 30 years will still maintain a good market value during poor market economy; however, it is the wet-storage semi-aged tea, with faster distribution and higher turnover rate, that has take on the market mainstream instead. As for the new tea, whether dry or wet storage, would mostly remain in the warehouse during the poor market seasons, until for later distribution.

摘 要 Ⅰ
ABSTRACT Ⅱ
目 錄 Ⅳ
表目錄 Ⅵ
圖目錄 Ⅶ
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 2
第三節 研究方法 4
第二章 文獻回顧 5
普洱茶的文獻探討 5
第三章 產業分析 8
第一節 認識普洱茶 8
第二節 普洱茶的存放 20
第三節 普洱茶存放四季之變化 29
第四節 普洱老茶的市場 31
第四章 普洱茶價格的差異 38
第一節 新茶的價格差異 38
第二節 存放地區產生價格影響 45
第三節 銷售年份產生價格差異 48
第四節 銷售地區的價格差異 49
第五節 存放條件的價格差異 51
第五章 個案討論 53
第一節 業者銷售水藍印九三小票二十年來價格的變化 53
第二節 業者銷售昆明茶廠七五八一熟磚二十年來價格變化表 55
第六章 結論 57
第一節 以消費者觀點、以業者觀點 57
第二節 老、中、新茶存放在乾、入倉時市場表現的情況 59
參考文獻 61
中文書目 61
網站資料 61
書籍資料 61

郭俊明。『普洱茶在台灣之興起』 (東吳大學社會學系碩士論文2004)。
郭芷君、陳國任。『普洱茶及老茶沖泡飲用衛生安全之初探』。台灣茶葉研究彙報32(2013年11月)：129－136。
顏千淇。『普洱茶推廣之研究』(靜宜大學管理碩士在職專班碩士未出版論文2015)。
沈宜玲。『大中華地區普洱茶創新商業模式之建構』(靜宜大學管理碩士在職專班碩士未出版論文2017)。

網站資料
台灣T4U茶藝論壇 (http://www.t4u.com.tw)
中國普洱茶網 (http://www.purercn.com/)
百度百科 (http://baike.baidu.com/)

書籍資料
陳智同。《深邃的七子世界》。五行圖書出版有限公司2007年出版
鄧時海。《普洱茶》。雲南科技出版社2001年出版
黃桂樞。《普洱茶文化》。盈記唐人工藝出版社2003年出版
楊凱。《號級古董茶事典》。五行圖書出版有限公司2012年出版
吳德亮。《普洱藏茶》。聯經出版公司2008年出版
吳德亮。《台灣的茶業+風起雲湧普洱茶》。遠足文化2003年出版