臺灣博碩士論文加值系統

本文旨在探討一國國內企業的企業社會責任評價對該國貿易流量的影響。以東亞10國為研究對象，依據來源國效應(country-of-origin effects)，以引力模型(gravity model)為基礎，利用兩階段的估計方式(two-staged regression approach)以及固定效果模型(fixed effect model)來分析。研究結果發現，當一國國內企業的企業社會責任絕對評價越高，有助於該國與其他國家貿易流量的增加；若一國國內企業的企業社會責任絕對評價高於其貿易對手國，亦有助於其雙邊貿易流量的增加。此外，國內企業的企業社會責任絕對評價與相對評價，會加強國內生產毛額、平均每人國民所得及是否有共同語言等三個因素對貿易流量的影響，並減弱運輸距離對貿易流量之影響。

This study stands on country-of-origin effects and base on the gravity model, employs ten East Asian countries' data applying both two-staged regression approach and fixed effect model to analyses the influence of domestic enterprise corporate social responsibility rating on this country's trade flows. The empirical results suggest that improvement in domestic enterprise corporate social responsibility absolute rating is positively and significantly associated with this country's trade flows, and there is positively and significantly associated with trade flows if countries’ domestic enterprise corporate social responsibility absolute rating is higher than their major trading partners. Moreover, both of domestic enterprise corporate social responsibility absolute rating and relative rating will strengthen the effect of gross domestic product, per capita gross national product and common language on trade flows, and weaken the effect of distance between two countries on trade flows.

誌謝 i
論文摘要 ii
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 資料來源與研究方法 4
第四節 研究流程與本文架構 5
第二章 文獻探討 6
第一節 來源國效應與國家形象 6
第二節 國內企業的企業社會責任評價與國家形象 9
第三節 國內企業的企業社會責任評價與貿易流量 10
第三章 研究方法 12
第一節 研究方法 12
第二節 資料來源 13
第三節 模型與變數設定 15
第四節 兩階段估計法以及序列相關和非均齊變異的處理 20
第四章 實證結果分析 25
第一節 實證模型之選擇 25
第二節 固定效果模型之估計結果 26
第五章 結論與建議 31
第一節 結論 31
第二節 後續研究建議 31
參考文獻 33
自述 38

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