A.中文
1.九十七年十月數位落差報告，行政院研考會(2008)。
2.企業經營論壇(2009)，資策會MIC調查報告:網購大不同，男生比女生花更多，
http://tool.tacomart.com/。[ 報告發佈日期: 2009/07/14 ]
3.余朝權(1991)，現代行銷管理，台北市：五南。
4.林俊役(1998)，WWW 使用者網路購物因素之研究，國立政治大學企業管理學系研究所之
碩士論文。
5.官振華(1997)，WWW使用者運用電子購物意願之研究-以人格特質探討購買涉入與網路使
用行為，國立中央大學資訊管理研究所碩士論文。
6.徐為公(2003），事件行銷說服理論建構研究，中原大學企業管理學系碩士論文。7.曾柔鶯(2005)，現代行銷學，普林斯頓國際股份有限公司，64–65 頁。
8.電子工程專輯(2009)，資策會MIC調查報告:不受景氣衰退影響，台灣網路購物產業持續
發燒，http://www.eettaiwan.com/。[ 報告發佈日期: 2009/10/29 ]
9.鄭淑雲(2003)，什麼都賣-打造網路拍賣金店面，台北：平安文化有限公司。
10.羅家德博士(1998)，企業網路商戰策略，和碩科技有限公司。
11.IThome 新聞(2009)，2008年台灣電子商店經營模式調查:虛實共濟，
http://www.ithome.com.tw/。[ 新聞發佈日期: 2009/01/27 ]
B.英文
1.Anderson, Eugene W. & Mary W. Sullivan. (1993). The Antecedents
and Consequences of Customer Satisfaction for Firms. Marketing
Science, 12(2), 125-143.
2.Andaleeb, S. S. (1996). An Experimental Investigation of
Satisfaction and Commitment in Marketing Channel：The Role of Trust
and Dependence. Journal of Retailing, 72(1), 77-93.
3.Anderson, J. C., & J. A. Narus. (1990). A Model of Distributor
Firm and Manufacturer Firm Working Partnership. Journal of
Marketing, 54(1), 42-58.
4.Anderson, C. (1996). Computer as audience: Mediated interactive
message, Interactive Marketing, New York: NTC Business Books.
5.Alba, J., John L., Barton W., Chris J., Richard L., Alan S., &
Stacy W. (1997). Interactive home shopping: Consumer, retailer,
and manufacturer incentives to participate electronic
marketplaces, Journal of Marketing, (7), 38-53.
6.Barber, B. (1993). The Logic and Limits of Trust, New Brunswick,
NJ: Rutgers University Press.
7.Berry, L. L. (1995). Relationship Marketing of Services-Growing
Interest, Emerging Perspectives, Journal of the Academy of
Marketing Science, 23(4), 236-245.
8.Bhattacherjee. (2001). An empirical analysis of the antecedents of
electronic commerce ervice continuance, Decision Support Systems,
32, 201-214.
9.Bhattacheriee. (2001). Understanding Information Systems
Continuance: An Expectation-Confirmation Model, MIS Quarterly, 25
(3), 351-370.
10.Bhattacheriee & Premkumar. (2004) . Understanding Changes in
Belief and Attitude Toward Information Technology Usage: A
Theoretical Model and Longitudinal Test, MIS Quarterly, 28(2),
229-254.
11.Bloemer, J., & Odekerken-Schroder, G. (2002). Store satisfaction
and store loyalty explained by customer- and store-related
factors, Journal of Consumer Satisfaction, Dissatisfaction and
Complaining Behavior, 15, 68-80.
12.Cameron, Debra. (1997). Electronic commerce: the new business
platform for the internet, Charleston: Computer Technology
Research Corp.
13.Cardozo. (1965). An Experimental Study of Consumer Effort,
Expectation and Satisfaction, Journal of Marketing Research, 2
(8), 44-249.
14.Chaudhuri, A., & M. B. Holbrook. (2001). The Chain of Effects
from Brand Trust and Brand Affect to Brand Performance: The Role
of Brand Loyalty, Journal of Marketing, 65(4), 81-93.
15.Chaudhuri, A., & Holbrook, M. (2002). Product class effects on
brand commitment and brand outcomes: The role of brand trust and
brand affect, Journal of Brand Management, 10(1), 33-58.
16.Churchill, & Surprenant. (1982). An Investigation into the
Determinants of Consumer Satisfaction, Journal of Marketing
Research, 19(4), 491-504.
17.Cronin, Jr., J.J., & Taylor, S. A. (1992). Measuring Service
Quality: A Re-Examination and Extension, Journal of Marketing, 56
(7), 56-68.
18.Dabholkar, Pratibha A., C. David Shepherd, & Dayle I. Thorpe.
(2000). A Comprehensive Framework for Service Qualit8: An
Investigation of Critical Conceptual Measurement Issus Through a
Longitudinal Study, Journal of Retailing, 76(2), 139-173.
19.Davis, Bagozzi, & Warshaw. (1989). User Acceptance of computer
technology. A comparison of two theoretical models, Management
Science, 35(8), 982-1003.
20.Drennan, J., Mort, G. S., & Previte, J. (2006). Privacy, Risk
Perception, and Expert Online Behavior: An Exploratory Study of
Household End Users, Journal of Organizational & End User
Computing, 18(1), 1-22.
21.Dwyer, F. R., Schurr, P. H. & S. Oh. (1987). Developing Buyer-
seller Relationships, Journal of Marketing, 51(2), 11-27.
22.Dyer, J. H. & H. Singh. (1998). The Relational View: Cooperative
Strategy and Sources of Interorganizational Competitive
Advantage, The Academy of Management Review, 23(4), 660-679.
23.Engel, J. F., R. D. Blackwell & P. W. Miniard. (1995). Consumer
Behavior, New York: The Dryden Press.
24.Fornell, Anderson, & Lehmann. (1994). Customer Satisfaction,
Market Share, and Profitability: Findings From Sweden, Journal of
Marketing, 58(7), 53-66.
25.Garbarino, E. & Johnson, M. S. (1999) . The different roles of
satisfaction, trust, and commitment in customer relationships,
Journal of Marketing, 63(2), 70-87.
26.Gefen.D. (2000). E-commerce: The Role of Familiarity and Trust,
The International Journal of Management Science, 28 (6), 725 –
737.
27.Grazioli, S. & Jarvenpaa, S. L. (2000). Perils of Internet
Fraud : An Empirical Investigation of Deception and Trust with
Experienced Internet Consumers, IEEE Transactions on Systems,
Man, and Cybernetics—Part A: Systems and Humans, 30(4), 395-410.
28.Gundlach, G. T., Achrol, R. S. & J. T. Mentzer. (1995). The
Structure of Commitment in Exchange, Journal of Marketing, 59(1),
78-92.
29.Heihden, H., T. Verhagen, & M. Creemers. (2003). Understanding
Online Purchase Intentions: Contributions from Technology and
Trust Perspectives, European Journal of Information Systems, 12,
41-48.
30.Hoffman, D. L., Novak, T. P., & Chatterjee. (1995). Commercial
scenarios for the web: opportunities and challenges, Journal of
Computer Mediated Communication.
【Online】URL:http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html.
31.Hoffmon, D. L. & Novak, T. P. (1996). Marketing in hypermedia
computer - modiated environments: Conceptual foundations, Journal
of Marketing, 60(3), 50-68.
32.Huang, W., Schrank, H., & Dubinsky, A. J. (2004). Effect of Brand
Name on Consumers' Risk Perceptions of Online Shopping, Journal
of Consumer Behaviour, 4(1), 40-51.
33.Khalifa, M. & Liu, V. (2002). Satisfaction with Internet-based
services: the Role of Expectations and Desires, International
Journal of Electronic Commerce, 7(2), 31-50.
34.Kotler, P.(1997). Marketing management : Analysis, planning,
implementation and control, New Jersey: Prentice-Hall, (9th ed.).
35.Kotler, P. (1998). Marketing management: analysis, planning and
control, Englewood Cliffs,N.Y. Pretice-Hall, Inc.
36.Kumar, Nirmalya, Lisa K. Scheer, & Jan-Benedict E. M. Steenkamp.
(1995). The Effect of Perceived Interdependence on Dealer
Attitudes, Journal of Marketing Research, 32 (8), 248-56.
37.Kwon, K. G. & Suh, T. (2004). Factors Affecting the Level of
trust and Commitment in Supply Chain Relationship, Journal of
Supply Management, 40, 2-14.
38.Latour & Peat. (1979). Conceptual and Methodological Issues in
Consumer Satisfaction.
39.Lee, M. K. & E. Turban. (2001). A Trust Model for Consumer
Internet Shopping, International Journal of Electroniic
Commerce , 6(1), 75-91.
40.Lewis, J. D. & A. Weigert. (1985). Trust as a Social Reality,
Social Force, 63(4), 967-985.
41.Liljander, V. & T. Strsndvik. (1995). The Nature of Customer
Relationship in Service, in Advances in Services Marketing and
Management, JAI Press, (4), 141-167.
42.Locke. (1976). The Nature and Causes of Job Satisfaction, in
Handbook of Industrial and Organizational Psychology, M. D.
Dunnette(ed.), Holt, Reinhart & Winston, New York, 1297-1349.
43.Macintosh G, & Lockshin L S.(1997). Retail relationships and
store loyalty：A multi—level perspective【J】, International
Journal of Reseach in Marketing, 14(2), 487-497.
44.Mayer, R. C., Davis, H. & F. D. Schoorman. (1995). An Integrative
Model of Organizational Trust, Academy of Management Review, 20
(3), 709- 734.
45.McKinney, Yoon & Zahedi. (2002). The Measurement of Web-Customer
Satisfaction: An Expectation and Disconfirmation Approach,
Information Systems Research, 13(3), 296-315.
46.Michell, P., Reast, J., & J. Lynch. (1998). Exploring the
Foundations of Trust, Journal of Marketing Management, 14, 159-
172.
47.Moorman, C., Zaltman, G., & R. Deshpande. (1992). Relationships
Between Providers and Users of Market Research: The Dynamic of
Trust Within and Between Organizations, Journal of Marketing
Research, 29(3), 314-328.
48.Morgan, R. M., & S. D. Hunt. (1994). The Commitment - Trust
Theory of Relationship Marketing, Journal of Marketing, 58(3), 20
38.
49.Oliver. (1980). A Cognitive Model for the Antecedents and
Consequences of Satisfaction, Journal of Marketing Research,
(17), 460-469.
50.Oliveira-Castro, J. O. (2003). Effects of base price upon search
behavior of consumers in asupermarket: an operant analysis,
Journal of Economic Psychology, 24, 637-652.
51.Parkhe, A. (1998). Understanding Trust in International
Alliances, Journal of Business, 33(3), 219-240.
52.Patterson, Johnson & Spreng. (1997). Modeling the Determinants of
Customer Satisfaction for Busness-to-Business Professional
Services, Journal of the Academy of Marketing Science, 25(1), 4-
17.
53.Pavlou P.A., & Chai L. (2002). What drives electronic commerce
across cultures? A cross-cultural empirical investigation of the
theory of planned behavior, Journal of Electronic Commerce
Research, 3(4), 240-253.
54.Peter, J. P., & Olson, J. C. (2005). Consumer Behavior &
Marketing Strategy, New York, NY: McGraw Hill, (7th ed.).
55.Rotter, J. B. (1967). A New Scale for the Measurement of
Interpersonal Trust, Journal Personality, 35(4), 651-665.
56.Schiffman, L. G., ＆ Kanuk, L. L. (1991). Consumer Behavior (2nd
ed.), Englewood Cliffs, New Jersey, Prentice–Hall Inc.
57.Scansaroli, J. A., & Eng, V. (1997). Interactive retailing:
Consumers on line, Chain Store Age, 73(1), 5A-8A.
58.Smith, J. B., & D. W. Barclay. (1997). The Effects of
Organizational Differences and Trust on the Effectiveness of
Selling Partner Relationship, Journal of Marketing, 61(1), 3-21.
59.Suh, Bomil, & Ingoo Han. (2003). Effect of Trust on Customer
Acceptance of Internet Banking, Electronic Commerce Research and
Applications, 1(3-4), 247-263.
60.Szymanski, D. M., & R. T. Hise. (2000). E-Satisfaction: An
Initial Examination, Journal of Retailing, 76(3), 309-322.
61.Westbrook, R. A. (1987). Product/Consumption-Based Affective
Responses and Postpurchase Processes, Journal of Marketing
Research, 124, 258-270.
62.Zand, D. E. (1972). Trust and Managerial Problem Solving,
Administrative Science Quarterly, 17(2), 229-239.
63.Zaltman, G. (20000). Consumer Researchers:Take a Hike, Journal of
Consumer Research, 26(3), 423–428.