臺灣博碩士論文加值系統

2015 年後,財經新聞版上,相繼出現了幾則「外資銀行撤離台灣地區經營據點」 的消息,再加上不時有包含本土銀行及外商銀行陸續裁撤分行,並且,金融市場上傳 出滙豐(台灣) HSBC (TW) 欲出售台灣整體業務之耳語。新聞報導並指出,台灣地區 壽險金控巨擘亦證實,有接獲相關詢問邀約、評估及出價的意願。至此,不免令人好 生疑問,何以外資公司欲撤離台灣地區市場這般消息層出不窮?是台灣地區整體金融環境出了問題?抑或是外資企業本身的經營策略方針改變?或企業文化的水土不服等而導致陸續撤離台灣市場?
本研究選擇在台外商銀行規模排名前二名的花旗(台灣)銀行 citibank (TW) 及滙豐(台 灣)銀行,並以滙豐(台灣)銀行為研究主體,分析對照此兩家國際知名金融巨人,近乎 同在 2007 年分別「購併/收購 Acquired」本國銀行(華僑銀行、中華商銀),並相繼成 立子行後的第一個十年之績效表現。利用研究結果發現,花旗(台灣)銀行,除了本身所擁有的強勢的核心能力資源,滙豐 (台灣)難折其鋒以外,此研究個案再次印證大者恆大的「馬太效應」理論。即第一個十年的績效表現,尚未明顯看出綜效產生;滙豐(台灣)銀行仍難撼花旗(台 灣)的領先地位。花旗銀行在台灣市場之深耕及金融市場地位,目前仍牢不可撼。然自 Bank 2.0 之後,面臨本土一線金控銀行,不論是在規模經濟、外匯專業、金融科技 (Fintech)領域,彈性、積極且快速地進逼,爾後台灣地區金融市場的競爭將只會更為 加劇。職是之故,本研究對花旗(台灣)以降外銀之建議,在經營策略上,應可更積極加快整 理步伐或調整營運策略;若未能在台灣地區有限的市場規模,有效的採取「差異化 (Diversification)」之市場經營,則不僅無法撼動花旗銀行在台灣地區之外商金融霸主 地位,及分食更多的市佔率,更可能因 overbanking 的情況在未改善之際,獲利恐每 下愈況,甚或致無「第二外銀」容身之市場與空間。

The caption of “Foreign banks seek to withdraw from Taiwan market.” appeared on the financial news scoop for several times since 2015. According to the statistical data from the authorities that there were 65 branches closed during 2011~2018 for foreign banks in Taiwan. Plus, At the time, a rumor of “a London-based Financial service giant in TW is seeking Pulling out of Retail Banking” spreading in the financial market, which would follow withdrawals in recent months from a cluster of foreign banks including Barclays and Bank of Nova Scotia.
How come such information or “RUMORS” emerge that often? Is there something wrong, or what happen to the market? Is it about the foreign company business strategy change? Or the corporate culture and the TW financial edict not match up, prompting them leaving TW. Meanwhile, according to the press reports, the high-management level of the largest (Life Insurance) Financial Holdings confirmed: “More Than ONE foreign bank contacts us”and seek sales of their whole banking business in TW.
Thus, in this study research, I chose HSBC (TW) for the performance analysis comparing with citibank (TW), the both are the Top-2 foreign banking giants which acquiring the local banks in the same year in 2007. And analysis showed that HSBC (TW) failed to expand the market share and profits from the main competitor.
This meant that “No Synergy emerged.” for the Acquisition case by HSBC (TW) for the first decade. Its rival, by far citibank (TW) is still the market leader for foreign banks with its strong Core Competence, prevailing brand, high ambition, aggressive business strategy, corporate culture, and the factor of “Matthew Effect, The Big Ones Get Bigger” etc. This is why HSBC (TW) is hard to approach citibank for the current stage.
The market competition is set to intensify due to Fin-tech, mobile payment emerged etc. And the local banking giants progress rapidly in “Economy of Scale” and many areas such as “Foreign exchange”, “Fin-tech” with agile and quick flexible move. The overbanking status hasn't changed. For the suggestion to the whole foreign commercial banks in Taiwan that they should gear up and prepare for the “Bank 4.0” and the severe challenges in the foreseeable future. DO MORE in “Diversification”, “Innovation” in their operations for expanding market share. Otherwise, their profits and market share might go from bad to worse in Taiwan due to overbanking.

第一章 緒論-------------------------------------------8
第一節 研究背景---------------------------------------------8
第二節 研究動機目的-----------------------------------------9
第三節 研究對象--------------------------------------------10
第二章 文獻回顧--------------------------------------11
第一節 收購定義與動機--------------------------------------11
第二節 個案銀行介紹----------------------------------------14
第三節 核心競爭力------------------------------------------19
第三章 研究方法--------------------------------------24
第一節 研究架構--------------------------------------------24
第二節 財務比率分析法--------------------------------------24
第三節 個案研究分析法--------------------------------------26
第四章 實證研究--------------------------------------27
第一節 績效資料分析----------------------------------------27
第二節 績效分析小結----------------------------------------34
第三節 個案研究分析----------------------------------------38
第五章 結論與建議------------------------------------43
第一節 結論------------------------------------------------43
第二節 建議------------------------------------------------43
參考文獻 -----------------------------------------------------45
中文-------------------------------------------------------45
英文-------------------------------------------------------47
附錄 ---------------------------------------------------------49

一、中文
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二、英文
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5. Inman, Phillip (2009),HSBC counts the cost of US housing market collapse.,The Gardian,2009. MAR. 1,https://www.theguardian.com/business/2009/mar/01/hsbc-us- sub-prime-deal
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8. Soble, Jonathan & Mclannahan, Ben (2014),Citi eyes exit from Japan retail banking business.,Financial Times,2014. AUG. 20,https://www.ft.com/content/522e530e- 281a-11e4-b7a9-00144feabdc0