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研究生:許朝俊
研究生(外文):HSU, CHAO-CHUN
論文名稱:亞洲一個新興的衝浪景點:衝浪觀光客的環境責任行為
論文名稱(外文):New Asian Surf Destinations: Environmentally Responsible Behavior Modes of Surf Tourists
指導教授:蘇維杉蘇維杉引用關係楊忠城楊忠城引用關係
指導教授(外文):SU, WEI-SANYANG, CHUNG-CHENG
口試委員:林尚平王建臺徐茂洲吳勤榮
口試委員(外文):LIN, SHANG-PINGWANG, JIAN-TAIHSU, MAO-CHOUWU, CHIN-JUNG
口試日期:2019-06-13
學位類別:博士
校院名稱:國立雲林科技大學
系所名稱:會計系
學門:商業及管理學門
學類:會計學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:130
中文關鍵詞:衝浪觀光環境責任行為環境同理心海洋健康承諾環境態度
外文關鍵詞:Surf TourismEnvironmentally Responsible BehaviorEnvironmental EmpathyMarine Health CommitmentEnvironmental Attitude
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衝浪觀光活動與海洋或海岸環境密切相關,隨著衝浪觀光客的大幅增加,可能對海洋與海岸環境產生嚴重的影響。本研究主要在探討衝浪觀光客的海洋健康承諾、環境同理心對環境態度與環境責任行為之模式。運用二階段群集抽樣 (two stage cluster sampling) 與類實驗設計 (quasi-experimental design),並且以自我報告的方式進行問卷測試。針對86位國內衝浪觀光客進行預試 (pretest)。正式問卷550份,共回收457份 (83%),其中針對300位國內衝浪觀光客,回收274份 (91%)、250位國際衝浪觀光客,回收183份 (73%)。回收後之樣本資料,以結構方程模式 (structural equation modeling, SEM) 進行驗證式因素分析 (confirmatory factor analysis, CFA)。探討與建構衝浪觀光客之海洋健康承諾、環境同理心對環境態度與環境責任行為之間的影響與線性關係。研究結果發現,國內與國際衝浪觀光客的海洋健康承諾正向著顯影響環境態度、海洋健康承諾顯著正向影響環境責任行為、環境同理心顯著正向影響環境態度、環境同理心顯著正向影響環境責任行為、環境態度顯著正向影響環境責任行為。依據結果所產生的建議,提供政府、業者與相關部門作為參考之依據。
Surf tourism is closely bound to the ocean and coastal environments, and the rapid growth in such tourism could pose serious consequences to these environments. This study is an exploration of the effects of surf tourists’ marine health commitment and environmental empathy on their environmental attitude and environmentally responsible behavior modes. The study was carried out by means of two-stage cluster sampling and a quasi-experimental design; a self-report survey was used to gain data. A pretest was carried out on 86 Taiwanese surf tourists. The official survey was then distributed to 550 surf tourists, 457 (83%) of which were filled out and given back to the author. Of the respective 300 and 250 surveys distributed to Taiwanese and foreign surf tourists, 274 (91%) and 183 (73%) were filled out and given back to the author. The data obtained from the surveys was analyzed with confirmatory factor analysis (CFA) by means of structural equation modeling (SEM), and it was used to gain an understanding of the effects and linear relationships of surf tourists’ marine health commitment and environmental empathy on their environmental attitude and environmentally responsible behavior. The results show for both the Taiwanese and foreign subjects that marine health commitment had a significantly positive effect on environmental attitude and environmentally responsible behavior; environmental empathy had a significantly positive effect on environmental attitude and environmentally responsible behavior; and environmental attitude had a significantly positive effect on environmentally responsible behavior. The author provided recommendations based on these results, which may be beneficial as references to related government agencies and businesses.
摘要 ii
ABSTRACT ii
目 錄 iii
表目錄 v
圖目錄 vii
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 8
第三節 構面操作型定義 9
第四節 研究區域 9
第貳章 文獻回顧 11
第一節 衝浪觀光 11
第二節 海洋健康承諾 17
第三節 環境同理心 21
第四節 環境態度 24
第五節 環境責任行為 26
第六節 海洋健康承諾、環境同理心、態度與環境責任行為之關係 28
第參章 研究方法 33
第一節 研究架構 33
第二節 研究對象與程序 34
第三節 研究流程 37
第四節 研究工具 37
第五節 資料分析方法 42
第肆章 研究結果 44
第一節 人口統計變項分析 44
第二節 測量模型評估 48
第三節 結構模型評估 54
第伍章 討論 66
第一節 研究發現 66
第二節 管理意涵 71
第陸章 結論與建議 73
第一節 結 論 73
第二節 研究限制與建議 73
參考文獻 75
附錄 94
附錄一 預試問卷 94
附錄二 正式中文問卷 99
附錄三 正式英文問卷 104
附錄四 正式日文問卷 109
附錄五 正式韓文問卷 114
附錄六 原文題項 119
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