臺灣博碩士論文加值系統

本研究旨在探討消費者對於剩食認知、知覺風險和購買意願之影響等相關研究，本研究針對台灣消費者大眾為對象做調查研究，本研究問卷經由現成之文獻量表修改而成，採便利抽樣方式進行問卷調查，共發放400份，回收有效問卷330份，有效回收率為82.5%。
由研究結果得知：消費者對於剩食認知構面中顯示，若消費者了解『剩食』的「食材來源」及「製造過程」將能夠提昇食用時的信心為最高；在知覺風險構面中顯示，對於擔心買到變味、過期、添加物超過安含量的『剩食』商品為最高；消費者對於購買意願構面以消費者希望『剩食』商品推動成功為最高。消費者剩食認知對知覺風險及購買意願有顯著影響；剩食支持者在購買意願構面之中較不支持者顯著為高；不支持者在剩食認知、知覺風險構面均較支持者顯著為高。
本研究將提供給政府、學校、企業、相關研究機構作為食物管理上之參考資料，以促進剩食推廣的應用。

This study is aimed to explore the relationship between surplus-food cognition, perceived risk and purchase intention of the consumers in Taiwan. The questionnaire survey method was used to collect data through convenience sampling. There were 400 questionnaires be distributed to the consumers, and 330 valid questionnaires were received, with a response rate of 82.5%.
According to the study results: Consumers' cognition of surplus-food show that if consumers understand that the “source of ingredients” and “manufacturing process” of surplus-food will increase the confidence of serving as the highest score. In the perceived risk facet, it is shown that the surplus-food product for those who are worried about buying bad tastes, expired products, and additives exceeding the safe content is the highest score. The purchase intentions facets is based on the consumer’s desire for surplus-food products to promote success as the highest score. Consumers' surplus-food cognition has a significant effect on perceived risk and purchase intention. In the aspect of purchase intention, the supporters of surplus-food are significantly higher than those non-supporters; in the aspect of residual food cognition and perceived risk, non-supporters are significantly higher than the supporters.
In the end, this study hopes to provide the analysis results to the government, schools, enterprises, and relevant research institutions as reference materials for food management to provide contribution for the promotion of surplus-food.

目錄

表目錄 ii
圖目錄 iv
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 3
第三節　名詞解釋 4
第二章　文獻探討 5
第一節　剩食 5
第二節　知覺風險 10
第三節　購買意願 16
第四節　認知、知覺風險及購買意願構面之關係推導 19
第三章　研究方法 23
第一節　研究設計 23
第二節　研究假設 24
第三節　研究對象與實施方式 25
第四節　預試分析 27
第五節　信效度分析 33
第六節　研究資料分析 26
第四章　研究結果分析與討論 35
第一節　個人基本資料分析 35
第二節 現況分析 43
第三節 各構面相關分析及各變項迴歸分析 47
第四節 人口統計差異檢定 49
第五章 結論與建議 61
第一節　研究結論 61
第二節 研究建議 63
參考文獻 65
附錄 正式問卷 77

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