臺灣博碩士論文加值系統

The purpose of this paper is to explore the consumers’ psychology on online dating and how they interact when they are using online dating sites. The research question was developed that focus on how consumer’s judge their potential partners in online dating sites based on attributes, and which attributes are important for them. The study used exploratory research design where qualitative approach was chosen as the research method. Interviews were conducted from 20 respondents where the study found that people use online dating sites as a leisure activity, for networking, to develop interpersonal relationships, and to build their social networks. The study found that the use of online dating sites make the search for a potential partner more convenient than the offline way of meeting someone. It is inferred that online dating sites would influence the way people want to be seen by others. Contributions, implications, and recommendations are provided at the end of the study.

TABLE OF CONTENTS
Title Page i
ABSTRACT ii
Acknowledgment iii
Declaration iv
List of Tables vi
List of Figures vii
CHAPTER 1: INTRODUCTION 2
1.1 Rationale for undertaking the research project 2
1.2 Major Research Question 5
1.3 Secondary Research Questions 6
1.4 Brief introduction of some of the Online Dating apps used by the participants of this study 6
1.5 Outline of Study 8
CHAPTER 2: LITERATURE REVIEW 10
2.1 Attraction Theory 10
2.2 Elaboration Likelihood Model 13
2.3 Self-Verification Theory 15
2.4 How Online Dating Sites work? 16
CHAPTER 3: METHODOLOGY 19
3.1 Research Design and Sampling 19
3.2 Data Collection 21
3.3 Interview 21
3.4 Ethical considerations 22
3.5 Data Analysis 22
CHAPTER 4: FINDINGS 23
4.1 Participants 23
4.2 Usage 26
4.3 User’s experiences 35
4.4 Satisfaction 38
4.5 Motivations and Expectations 39
4.6 Online dating sites as a tool to help LGBT users to find a potential partner 41
4.7 Online vs. Offline- Preference over the conventional ways of finding a partner 42
4.8 User’s concerns 44
4.9 Opportunity for improvement 45
4.10 Application referral 46
4.11 Selection of the potential match 48
4.12 Relationship determination upon offline meet-up 50
4.13 Effects on relationships 51
4.14 Reflections and Projections for the future 52
CHAPTER 5: DISCUSSION 55
5.1 Understanding the findings in relation to the research question 55
5.2 Comparisons with previous research 58

CHAPTER 6: CONCLUSION 60
6.1 Conclusions 60
6.2 Contributions and Implications 61
6.3 Suggestion for further references 65
References 66
APPENDIX 71
Appendix I 71
Interview Questions 71
Appendix II 74
Sample for Coding 74
Appendix III 82

List of Tables

Table 1 - A brief description of each participant 23
Table 2- Usage rate 27

List of Figures

Figure 1 -Online dating application of choice 25
Figure 2 - Characteristic of the ODS of choice 26
Figure 3 - Usage of ODA 27
Figure 4 - Strategies of use for ODS 30
Figure 5 -Expectation before using ODS 39

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