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研究生:Dao Ngoc Hai
研究生(外文):Dao Ngoc Hai
論文名稱:A study of Service quality and Intention to Visit for Hanoi tourist
論文名稱(外文):A study of Service quality and Intention to Visit for Hanoi tourist
指導教授:林錦玲林錦玲引用關係
指導教授(外文):Jiin-Ling Lin
學位類別:碩士
校院名稱:義守大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:47
外文關鍵詞:Service Quality、Intention Behavior、Vietnam Tourism、Hanoi Tourism
相關次數:
  • 被引用被引用:0
  • 點閱點閱:311
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Vietnam is becoming one of the famous tourist destinations in the Asia-Pacific region, and tourism industry has made great strides in recent years. Considering potential destination, Hanoi is one of the options for both domestic and international tourists. The purpose of this study is to examine the relationship between service quality and tourist intention behavior. Results showed that service quality was the predictor variables for tourists’ intention behavior. The result from T-test and ANOVA show that there are no difference in respondents’ demographics and intention behavior. Based on the findings, the implications, limitations of this study, and directions for the future research were discussed.

Acknowledgements i
Abstract .. ii
List of Figure v
List of Table vi
Chapter 1 Introduction 1
1.1 Background.. 1
1.2 The purpose of this Master of thesis is:. 2
1.3 Research Questions.. 2
1. 5 Research contribution 2
Chapter 2. Literature Review.. 3
2.1 Overview of Vietnam and Hanoi tourism Industry . 3
2.2 Theory of service .. 3
2.3 Characteristics of a Service . 4
2.4 Service Quality .. 6
2.5 Customer intention behavior .. 9
Chapter 3 Research Methodology.. 10
3.1 Sample . 11
3.2 Instrument design .. 11
3.3 Analysis .. 14
Chapter 4 Result Analysis .. 15
4.1 General analysis on tourists.. 15
4.2 Reliability analysis 17
4.3 Hypothesis testing.. 18
4.3.1 The relationship of reliability and intention behavior. 18
4.3.2 The relationship of responsiveness and intention behavior . 19
4.3.3 The relationship of assurance and intention behavior. 20
4.3.4 The relationship of empathy and intention behavior .. 21
4.3.5 The relationship of tangible and intention behavior 22
4.3.6 The relationship of service quality and intention behavior .. 23
4.4 The difference among demographic of respondent in intention behavior. 24
4.4.1 The different intention behavior level between male and female. 24
4.4.2 The different of intention behavior level among age group. .. 25
4.4.3 The different of intention behavior level among occupation group 25
4.4.4 The different intention behavior level between foreigner and domestic tourist 26
4.5 Discussion.. 27
Chapter 5 Conclusion and Recommendation 30
5.1 Conclusion. 30
5.2 Contribution of this study. . 30
5.3 Application in Management 31
5.4 For Hanoi in particular 31
5.5 Limitations and future study. 32
References .. 33
Appendix: Questionnaire (English Version) 37

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