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研究生:遲珊珊
研究生(外文):Chih, Sandy
論文名稱:法規遵循及企業道德顧問公司
論文名稱(外文):J&s: a compliance consulting company
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
口試委員:劉助彭喜樞
口試委員(外文):Liu, JamesPeng, Shu-Shu
口試日期:2018-06-07
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:45
中文關鍵詞:順從海外反腐敗法反賄賂製藥順從專案
外文關鍵詞:ComplianceFCPAAnti-briberyPharmaceuticalCompliance program
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J&S, a compliance consulting company, is the first consulting company in Taiwan with focus on how to design effective compliance programs in organization to manage risks on bribery which is the rigorously prohibited in the US Foreign Corrupt Practices Act (FCPA). Violation could lead to substantial penalties, fines or incarceration of individuals. The Company’s targeted customers is the small or medium-sized multi-national companies in pharmaceutical, medical device, technology and energy companies in Taiwan which have relatively less internal compliance resources compared to the large-sized international companies. Based on company’s business strategy and marketing plan, the five-year financial statements show that the Company can be break-even in the fifth year after set up. The challenge of the Company would be the market recognition that could potentially affect company’s ability to gain service orders. Partnering with existing reputational consulting firms or law firms might be a solution to build company branding, although it must pay off a certain level of profit for the collaboration. Also, partnership may be a better way for the Company’s formation, meaning that every key members in the company become as partners by funding certain amount of the money or providing specialty to the Company to exchange the its equity and bear the its profit and loss. Through partnership of the formation, the Company would increase the likelihood of each partner achieving their mission and to amplify their reach for the Company’s success.
1. Executive Summary 1
2. Company Introduction and Services 4
2.1 Background of forming the company 4
2.2 General description of the company 9
2.3 Services of the company 10
3. Marketing plan 12
3.1 Market analysis 12
3.2 Targeted customers 13
3.3 Competition analysis 19
3.4 Company niche and marketing strategy 22
3.5 Pricing strategy 26
4. Operational plan 31
4.1 Funding of the business 31
4.2 Locations 33
4.3 Personnel and organization management 35
4.4 Organization structure and personnel plan 36
4.5 Milestones of the business 37
5. Financial plan 40
5.1 Key financial assumptions 40
5.2 Five-year profit projection 42
5.3 Five-year balance sheet 43
5.4 Projected cash flow 44
5.5 Break-even analysis 45
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