臺灣博碩士論文加值系統

在過去不動產相關研究中，不動產投資是一門重要的課題。然而，過去協助投資不動產的文獻資料片斷、立論觀點分歧，缺乏整合，且少有研究提出一套可供不動產投資者參考的系統化不動產投資評選模式。
因此，本研究首先整合過去不動產投資文獻作為基礎，再加入不動產投資個體風險構面來修正不動產投資雛型指標。接著結合Simon三階段決策理論與消費者決策過程進而導出本研究評選模式，並且將雛型指標導入本研究評選模式中。接著利用SWOT分析協助投資者做決策。最後，本研究提出二階段四步驟的不動產投資評選模式，以彌補過去文獻之不足。此外，本研究開發一套支援系統，並提供一則個案範例說明不動產投資評選模式的用法。

The real estate investment is an important issue in the real estate related research. However, investment in the real estate of past literatures are intermittent, much different opinionative as well as not integrated and fewer studies provided a systematic real estate investment selection process for the real estate investor.
Therefore, this research integrated the real-estate-investment literatures in the past as a basis. And then, this research added individual risk to correct prototype indicators. After that, this research combined Simon’s three-stage-decision theory and consumer decision-making process to export the evaluation model of this research. Next, this research used SWOT analysis to assist investors to make decisions on the real estate investment. Finally, this research proposed a four-stage evaluation model in the real estate investment, in order to recover the lack of past literature. Moreover, to reduce inconvenience, this research developed an investment evaluation decision support system.

摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
一、緒論 1
1.1 研究背景 1
1.2 研究動機與目的 1
1.3 論文架構 2
二、文獻探討 4
2.1不動產投資相關文獻 4
2.1.1不動產投資相關研究 4
2.1.2不動產投資評選指標 5
2.2投資風險 6
2.3投資行為 7
2.4 Simon三階段決策理論 7
2.5消費者決策過程 8
2.6 SWOT分析 10
2.7資訊來源 10
三、研究方法 12
3.1修正式德菲法 12
3.2第一階段：文獻回顧及發展雛型評選模式 14
3.3第二階段：雛型評選模式修正與分析 14
四、不動產投資評選模式發展與結果 16
4.1 第一階段：文獻回顧及發展雛型評選模式 16
4.2 第二階段：雛型評選模式修正與分析之結果 24
4.3 不動產投資評選支援系統 34
4.4 個案範例 37
五、結論與建議 47
5.1 研究貢獻 47
5.1.1建構不動產投資評選模式 47
5.1.2實務貢獻 47
5.2 管理意涵 47
5.3 研究限制 48
5.4 未來研究建議 48
參考文獻 49
附錄一 修正式德菲法專家名單 53
附錄二 不動產投資評選模式第一次德菲法調查問卷 54
附錄三 不動產投資評選模式第二次德菲法調查問卷 60
附錄四 不動產投資評選模式第三次德菲法調查問卷 70

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