Aaker, B. (1982). Myers: ADVERTISING MANAGEMENT: Prentice Hall, India.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. The Journal of Marketing, 27-41.
Ainscough, T. L. (1996). The Internet for the rest of us: marketing on the World Wide Web. Journal of consumer marketing, 13(2), 36-47.
Akaah, I. P., & Korgaonkar, P. K. (1988). A conjoint investigation of the relative importance of risk relievers in direct marketing. Journal of advertising research, 28(4), 38-44.
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. The Journal of Marketing, 38-53.
Anderson, E., & Weitz, B. (1989). Determinants of continuity in conventional industrial channel dyads. Marketing science, 8(4), 310-323.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411.
Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. The Journal of Marketing, 42-58.
Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. (2003). What will consumers pay for social product features? Journal of Business Ethics, 42(3), 281-304.
Aupperle, K. E., Carroll, A. B., & Hatfield, J. D. (1985). An empirical examination of the relationship between corporate social responsibility and profitability. Academy of management Journal, 28(2), 446-463.
Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude–behavior relationship. Journal of personality and social psychology, 37(6), 913.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Baird, I. S., & Thomas, H. (1985). Toward a contingency model of strategic risk taking. Academy of management Review, 10(2), 230-243.
Bandalos, D. L. (2002). The effects of item parceling on goodness-of-fit and parameter estimate bias in structural equation modeling. Structural equation modeling, 9(1), 78-102.
Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of service research, 3(2), 166-177.
Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: does one good turn deserve another? Journal of the academy of marketing science, 28(2), 248-262.
Bauer, R. A. (1960). Consumer behavior as risk taking. Dynamic marketing for a changing world, 398.
Bayton, J. A. (1959). Researching the corporate image. Public Relation, 4(10), 3-8.
Becchetti, L., Ciciretti, R., & Hasan, I. (2007). Corporate social responsibility and shareholder's value: an event study analysis: Federal Reserve Bank of Atlanta Atlanta, GA.
Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business research, 59(1), 46-53.
Bettman, J. R. (1973). Perceived risk and its components: A model and empirical test. Journal of Marketing Research, 184-190.
Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11), 98-105.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior. Dryden, Fort Worth.
Boulding, K. E. (1961). The image: Knowledge in life and society (Vol. 47): University of Michigan Press.
Bowen, H. R., & Johnson, F. E. (1953). Social responsibility of the businessman: Harper.
Boyd, T. C., & Mason, C. H. (1999). The link between attractiveness of “extrabrand” attributes and the adoption of innovations. Journal of the academy of marketing science, 27(3), 306-319.
Bragdon Jr, J. H., & Marlin, J. (1972). ls Pollution Profitable? Risk management, 19, 9-18.
Brammer, S., & Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics, 61(1), 29-44.
Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597-608.
Brenkert, G. G. (1998). Trust, morality and international business. Business Ethics Quarterly, 8(02), 293-317.
Brooker, G. (1984). An assessment of an expanded measure of perceived risk. NA-Advances in Consumer Research Volume 11.
Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. The Journal of Marketing, 68-84.
Campbell, M. C. (1999). Perceptions of price unfairness: antecedents and consequences. Journal of Marketing Research, 187-199.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management Review, 4(4), 497-505.
Coltman, T., Devinney, T. M., Latukefu, A., & Midgley, D. F. (2001). E-business: revolution, evolution, or hype? California Management Review, 44(1), 57-86.
Coney, K. A., Best, R., & Hawkins, D. (2001). Consumer behavior: Building marketing strategy: NV Mc.
Corbitt, B. J., Thanasankit, T., & Yi, H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications, 2(3), 203-215.
Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. International journal of human-computer studies, 58(6), 737-758.
Cox, D. F. (1967). Risk handling in consumer behavior: An intensive study of two cases. Risk taking and information handling in consumer behavior, 34-81.
Creyer, E. H., & Ross Jr, W. T. (1997). Tradeoffs between price and quality: How a value index affects preference formation. The Journal of Consumer Affairs, 280-302.
Cunningham, S. M. (1967). The major dimensions of perceived risk. Risk taking and information handling in consumer behavior, 1, 82-111.
D Harrison McKnight, N. L. C. (2001). What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), 35-59.
Dawkins, J., & Lewis, S. (2003). CSR in Stakeholde Expectations: And Their Implication for Company Strategy. Journal of Business Ethics, 44(2-3), 185-193.
Deutsch, M. (1958). Trust and suspicion. Journal of conflict resolution, 265-279.
Dichter, E. (1985). What's in an image. Journal of consumer marketing, 2(1), 75-81.
Dirks, K. T. (1999). The effects of interpersonal trust on work group performance. Journal of applied psychology, 84(3), 445.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. The Journal of Marketing, 35-51.
DONNA, L., & Novak, H. T. P. (1997). A new marketing paradigm for electronic commerce. The information society, 13(1), 43-54.
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21(1), 119-134.
Du, S., Bhattacharya, C., & Sen, S. (2007). Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives. NA-Advances in Consumer Research Volume 34.
Efraim, T., Jae, L., David, K., & Michael, C. H. (2002). Electronic Commerce: a managerial perspective. Electronic Payment, 13.
Eilbirt, H., & Parket, I. R. (1973). The practice of business: The current status of corporate social responsibility. Business Horizons, 16(4), 5-14.
Elkington, J. (1997). Cannibals with forks. The triple bottom line of 21st century.
Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the academy of marketing science, 34(2), 147-157.
Employment, E. C. D.-G. f. (2001). Promoting a European Framework for Corporate Social Responsibility: Green Paper: Office for Official Publications of the European Communities.
Engel, J. F., Kollat, D. T., & Rogers, D. Blackwell, 1984. Consumer Behavior, 4.
Festervand, T. A., Snyder, D. R., & Tsalikis, J. D. (1986). Influence of catalog vs. store shopping and prior satisfaction on perceived risk. Journal of the academy of marketing science, 14(4), 28-36.
Fishbein, M., & Ajzen. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14.
Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business research, 56(11), 867-875.
Fram, E. H., & Grady, D. B. (1997). Internet shoppers: Is there a surfer gender gap? DIRECT MARKETING-GARDEN CITY-, 59, 46-51.
Frederick, W. C. (1981). Free market vs. social responsibility: Decision time at the CED. California Management Review, 23(3), 20-28.
Freeman, R. E. (1983). Strategic management: A stakeholder approach. Advances in strategic management, 1(1), 31-60.
Friedman, M. (1970). The social responsibility of business is to increase its profits. New York, 122-124.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. The Journal of Marketing, 1-19.
Garner, S. J. (1986). Perceived risk and information sources in services purchasing. The Mid-Atlantic Journal of Business, 24(2), 49-58.
Garretson, J. A., & Clow, K. E. (1999). The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. Journal of Services Marketing, 13(1), 59-72.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS quarterly, 27(1), 51-90.
Giffin, K. (1967). The contribution of studies of source credibility to a theory of interpersonal trust in the communication process. Psychological bulletin, 68(2), 104.
Glenn, W. (1974). Theory & Practice, Consumer Behavior. Richard D. Irwin Inc.
Goldberg, M. E., & Hartwick, J. (1990). The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness. Journal of Consumer Research, 17(2), 172-179.
Golembiewski, R. T., & McConkie, M. (1975). The centrality of interpersonal trust in group processes. Theories of group processes, 131, 185.
Gray, J. G. (1986). Managing the corporate image: The key to public trust: Greenwood Press.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of retailing, 74(3), 331-352.
Gwinner, K. P., & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of advertising, 28(4), 47-57.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis . Uppersaddle River. Multivariate Data Analysis (5th ed) Upper Saddle River.
Hansen, R. A., & Deutscher, T. (1975). An empirical investigation of attribute importance in retail store selection: Division of Research, College of Administrative Science, Ohio State University.
Haynes, T. (1995). The electronic commerce dictionary. Menlo Park, Robleda Company.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of marketing, 37(11/12), 1762-1800.
Henderson, D. (2001). Misguided virtue: False notions of corporate social responsibility: New Zealand Business Roundtable.
Hofacker, C. (1998). Internet Marketing. : Inc.
Hoffman, D. L., Kalsbeek, W. D., & Novak, T. P. (1996). Internet use in the United States: 1995 baseline estimates and preliminary market segments. URL: http://www. 2000. ogsm. vanderbilt. edu/baseline/1995. Internet. esti mates. HTML.
Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469-479.
Hoover, R. J., Green, R. T., & Saegert, J. (1978). A cross-national study of perceived risk. The Journal of Marketing, 102-108.
Hosmer, L. T. (1995). Trust: The connecting link between organizational theory and philosophical ethics. Academy of management Review, 20(2), 379-403.
http://www.alijijinhui.org/index.php. (2017).
http://www.csronereporting.com/report_381#. (2014).
https://love.alipay.com/donate/index.htm. (2017).
https://promotion.aliyun.com/act/aliyun/csr/. (2017).
https://www.piapp.com.tw/event/lovetaiwan/tainai0206. (105年10月).
https://www.youtube.com/watch?v=yVFZNPF4sOw. (105年10月).
James, C. (1990). Foundations of social theory. Cambridge, MA: Belknap.
James, E. L., & Cunningham, I. (1987). A profile of direct marketing television shoppers. Journal of Direct Marketing, 1(4), 12-23.
Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (1999). Consumer trust in an internet store: a cross‐cultural validation. Journal of Computer‐Mediated Communication, 5(2), 0-0.
Jiuan Tan, S. (1999). Strategies for reducing consumers' risk aversion in Internet shopping. Journal of consumer marketing, 16(2), 163-180.
Kalakota, R., & Whinston, A. B. Electronic Commerce-a Manager's Guide. 1997. Reading, MA: Addision-Wesley.
Kim, M.-S., & Ahn, J.-H. (2005). A model for buyer's trust in the e-marketplace. Paper presented at the Proceedings of the 7th international conference on Electronic commerce.
Kishton, J. M., & Widaman, K. F. (1994). Unidimensional versus domain representative parceling of questionnaire items: An empirical example. Educational and Psychological Measurement, 54(3), 757-765.
Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. International Journal of research in Marketing, 21(3), 203-217.
Koo, G.-Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions. Sport marketing quarterly, 15(2).
Korgaonkar, P. K., & Wolin, L. D. (1999). A multivariate analysis of web usage. Journal of advertising research, 39, 53-68.
Kunkel, J. H., & Berry, L. L. (1968). A behavioral conception of retail image. The Journal of Marketing, 21-27.
Landis, R. S., Beal, D. J., & Tesluk, P. E. (2000). A comparison of approaches to forming composite measures in structural equation models. Organizational Research Methods, 3(2), 186-207.
Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of consumer marketing, 18(7), 595-632.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business research, 37(2), 115-120.
Lee, K.-H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195.
Lerner, L. D., & Fryxell, G. E. (1994). CEO stakeholder attitudes and corporate social activity in the Fortune 500. Business & Society, 33(1), 58-81.
Lewick, R., & Bunker, B. (1996). Developing and maintaining trust in work relationships. Trust in organizations: Frontiers of theory and research, 1, 114.
Lewis, J. D., & Weigert, A. (1985). Trust as a social reality. Social forces, 63(4), 967-985.
Liu, T.-C., & Wu, L.-W. (2007). Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust. Journal of Financial Services Marketing, 12(2), 132-145.
Loudon, D. L., & Della Bitta, A. J. (1984). Consumer behavior: Concepts and applications: McGraw-Hill Companies.
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9(4), 346-360.
MacCallum, R. C., Roznowski, M., Mar, C. M., & Reith, J. V. (1994). Alternative strategies for cross-validation of covariance structure models. Multivariate behavioral research, 29(1), 1-32.
Maignan, I., Ferrell, O. C., & Hult, G. T. M. (1999). Corporate citizenship: Cultural antecedents and business benefits. Journal of the academy of marketing science, 27(4), 455-469.
Martineau, P. (1958). The personality of the retail store.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management Review, 20(3), 709-734.
McCorkle, D. E. (1990). The role of perceived risk in mail order catalog shopping. Journal of Direct Marketing, 4(4), 26-35.
McGuire, J. B., Sundgren, A., & Schneeweis, T. (1988). Corporate social responsibility and firm financial performance. Academy of management Journal, 31(4), 854-872.
McGuire, J. W. (1963). Business and society: McGraw-hill.
McKnight, D. H., & Chervany, N. L. (2001). Trust and distrust definitions: One bite at a time Trust in Cyber-societies (pp. 27-54): Springer.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information systems research, 13(3), 334-359.
Meyerson, D., Weick, K. E., & Kramer, R. M. (1996). Swift trust and temporary groups. Trust in organizations: Frontiers of theory and research, 166, 195.
Mintzberg, H. (1984). Who should control the corporation? California Management Review, 27(1), 90-115.
Mitchell, V.-W. (1992). Understanding consumers' behaviour: can perceived risk theory help? Management Decision, 30(3).
Mitra, K., Reiss, M. C., & Capella, L. M. (1999). An examination of perceived risk, information search and behavioral intentions in search, experience and credence services. Journal of Services Marketing, 13(3), 208-228.
Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer affairs, 39(1), 121-147.
Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer affairs, 35(1), 45-72.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. The Journal of Marketing, 81-101.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 20-38.
Morwitz, V. G., ,, & Schmittlein. (1992).
. Marketing Research, 29(4), 391-405.
Murray, K. B. (1991). A test of services marketing theory: consumer information acquisition activities. The Journal of Marketing, 10-25.
Murray, K. B., & Schlacter, J. L. (1990). The impact of services versus goods on consumers’ assessment of perceived risk and variability. Journal of the academy of marketing science, 18(1), 51-65.
Nah, F. F.-H., & Davis, S. (2002). HCI research issues in e-commerce. Journal of Electronic Commerce Research, 3(3), 98-113.
Newberry, C. R., Klemz, B. R., & Boshoff, C. (2003). Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study. Journal of Services Marketing, 17(6), 609-620.
Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of retailing and Consumer Services, 8(4), 227-236.
Öberseder, M., Schlegelmilch, B. B., & Gruber, V. (2011). “Why don’t consumers care about CSR?”: A qualitative study exploring the role of CSR in consumption decisions. Journal of Business Ethics, 104(4), 449-460.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL a multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.
Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS quarterly, 115-143.
Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information systems research, 15(1), 37-59.
Peter, J. P., Olson, J. C., & Grunert, K. G. (1999). Consumer behavior and marketing strategy: McGraw-Hill London.
Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 184-188.
Peter, J. P., & Tarpey, L. X. (1975). A comparative analysis of three consumer decision strategies. Journal of Consumer Research, 2(1), 29-37.
Pirsch, J., Gupta, S., & Grau, S. L. (2007). A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), 125-140.
Pomering, A., & Dolnicar, S. (2009). Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? Journal of Business Ethics, 85(2), 285-301.
Pope, N. K., & Voges, K. E. (1999). Sponsorship and image: a replication and extension. Journal of Marketing Communications, 5(1), 17-28.
Pope, N. K., & Voges, K. E. (2000). The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention. Sport marketing quarterly, 9(2).
Riordan, C. M., Gatewood, R. D., & Bill, J. B. (1997). Corporate image: Employee reactions and implications for managing corporate social performance. Journal of Business Ethics, 16(4), 401-412.
Robertson, T. S., & Gatignon, H. (1986). Competitive effects on technology diffusion. The Journal of Marketing, 1-12.
Roselius, T. (1971). Consumer rankings of risk reduction methods. The Journal of Marketing, 56-61.
Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust1. Journal of personality, 35(4), 651-665.
Rotter, J. B. (1971). Generalized expectancies for interpersonal trust. American psychologist, 26(5), 443.
Rotter, J. B. (1980). Interpersonal trust, trustworthiness, and gullibility. American psychologist, 35(1), 1.
Salomon, M. R. (1992). Consumer behavior: buying, having, and being: Allyn and Bacon.
Scansaroli, J. A. (1997). Interactive retailing, the threat, the opportunity: Imagine this; Wired Kingdom. Chain Store Age, 73(1), 2A-4A.
Schiffman, L. G., & Kanuk, L. L. (1994). Consumer Behavior, 5rd: Prentice-Hall.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior, 7th. NY: Prentice Hall.
Schlenker, B. R., Helm, B., & Tedeschi, J. T. (1973). The effects of personality and situational variables on behavioral trust. Journal of personality and social psychology, 25(3), 419.
Segev, A., Wan, D., & Beam, C. (1995). Designing electronic catalogs for business value: results of the CommerceNet pilot.
Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the academy of marketing science, 34(2), 158-166.
Shimp, T. A., & Bearden, W. O. (1982). Warranty and other extrinsic cue effects on consumers' risk perceptions. Journal of Consumer Research, 9(1), 38-46.
Simmons, C. J., & Lynch, J. G. (1991). Inference effects without inference making? Effects of missing information on discounting and use of presented information. Journal of Consumer Research, 17(4), 477-491.
Singh, J., & Del Bosque, I. R. (2008). Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation. Journal of Business Ethics, 80(3), 597-611.
Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the academy of marketing science, 28(1), 150-167.
Smeltzer, L. R. (1997). The meaning and origin of trust in buyer‐supplier relationships. International journal of purchasing and materials management, 33(4), 40-48.
Smith, N. C. (2003). Corporate social responsibility: whether or how? California Management Review, 45(4), 52-76.
Spector, A. J. (1961). Basic dimensions of the corporate image. The Journal of Marketing, 47-51.
Spence, H. E., Engel, J. F., & Blackwell, R. D. (1970). Perceived risk in mail-order and retail store buying. Journal of Marketing Research, 364-369.
Srinivasan, N., & Ratchford, B. T. (1991). An empirical test of a model of external search for automobiles. Journal of Consumer Research, 18(2), 233-242.
Stone, R. N., & Grønhaug, K. (1993). Perceived risk: Further considerations for the marketing discipline. European Journal of marketing, 27(3), 39-50.
Strahilevitz, M. A. (1999). The effects of product type and donation magnitude on willingness to pay more for a charity-linked brand. Journal of Consumer Psychology, 8(3), 215-241.
Swaminathan, V., Lepkowska‐White, E., & Rao, B. P. (1999). Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange. Journal of Computer‐Mediated Communication, 5(2), 0-0.
Swinyard, W. R. (1993). The effects of mood, involvement, and quality of store experience on shopping intentions. Journal of Consumer Research, 20(2), 271-280.
Taylor, J. W. (1974). The role of risk in consumer behavior. The Journal of Marketing, 54-60.
Teo, T. S., & Yeong, Y. D. (2003). Assessing the consumer decision process in the digital marketplace. Omega, 31(5), 349-363.
Trudel, R., & Cotte, J. (2009). Does it pay to be good? MIT Sloan Management Review, 50(2), 61.
Ullmann, A. A. (1985). Data in search of a theory: A critical examination of the relationships among social performance, social disclosure, and economic performance of US firms. Academy of management Review, 10(3), 540-557.
Van der Heijden, H., & Verhagen, T. (2004). Online store image: conceptual foundations and empirical measurement. Information & Management, 41(5), 609-617.
Verhagen, T., Meents, S., & Tan, Y.-H. (2006). Perceived risk and trust associated with purchasing at electronic marketplaces. European Journal of Information Systems, 15(6), 542-555.
Vlachos, P. A., Tsamakos, A., Vrechopoulos, A. P., & Avramidis, P. K. (2009). Corporate social responsibility: attributions, loyalty, and the mediating role of trust. Journal of the academy of marketing science, 37(2), 170-180.
Vladimir, Z. (1996). Electronic commerce: structures and issues. International journal of electronic commerce, 1(1), 3-23.
Vos, M. F. (1992). The corporate image concept: a strategic approach.
Walley, N., & Whitehead, B. (1994). It's not easy being green. Reader in Business and the Environment, 36, 81.
Walters, C. G., & Paul, G. W. (1970). Consumer behavior: An integrated framework: RD Irwin.
Watts, P., & Holme, L. (1999). Meeting changing expectations: Corporate social responsibility. World Business Council for Sustainable Development, Geneva.
Weiwei, T. (2007). Impact of corporate image and corporate reputation on customer loyalty: A review. Management Science and Engineering, 1(2), 57.
Wigand, R. T. (1997). Electronic commerce: Definition, theory, and context. The information society, 13(1), 1-16.
Wokutch, R. E., & Spencer, B. A. (1987). Corporate saints and sinners: The effects of philanthropic and illegal activity on organizational performance. California Management Review, 29(2), 62-77.
Wood, C. M., & Scheer, L. K. (1996). Incorporating perceived risk into models of consumer deal assessment and purchase intent. NA-Advances in Consumer Research Volume 23.
Woodside, A. G. (1968). Group influence and consumer risk taking: an experimental study: Pennsylvania State University.
Yang, C., Nay, S., & Hoyle, R. H. (2010). Three approaches to using lengthy ordinal scales in structural equation models parceling, latent scoring, and shortening scales. Applied Psychological Measurement, 34(2), 122-142.
Yuille, J. C., & Catchpole, M. J. (1977). The role of imagery in models of cognition. Journal of mental imagery.
Zand, D. E. (1972). Trust and managerial problem solving. Administrative science quarterly, 229-239.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 2-22.
Zikmund, W., & Scott, J. (1973). A factor analysis of the multi-dimensional nature of perceived risk. Paper presented at the Proceedings of the Southern Marketing Association.
丁瑞華, & 張育瑄. (2016). 企業形象、廣告訴求和消費者屬性對消費者購買意願影響之研究 紡織綜合研究期刊, 26(2), P53 - 68。
王永才, & 諸承明. (2016). 服務品質對顧客滿意度影響之研究-以企業社會責任及企業形象為干擾變項. 中原企管評論, 14(1), P25 - 53。
王宗琳. (2002). 網路商店印象的重大屬性大分析. 電子商務時報。
王嘉珮. (1998). 網路商店功能設計與消費者購買意願關係之研究. 碩士論文, 中山大學資訊管理研究所。
台灣區飲料工業同業公會. (2016). 台灣飲品新品發展動向. 食品市場資訊, 105(7)。
江季芸, 謝佳宏, & 阮慧貞. (2016). 參考群體的社會性認同對個人網路團購決策之影響 中山管理評論, 24(1), P77 - 114。
江素玲. (2013). 企業形象, 便利性, 促銷活動與網站功能對消費者購買意願之研究—以全聯福利中心為例. 國立臺中教育大學數位內容科技學系碩士論文, 1-192。
李文臣. (2016). 企業社會責任的制度經濟學分析. 企業社會責任與社會企業家學術期刊, 1, P7 - 24。
李育儒. (2016). 建構企業社會責任報告書之確信風險評估決策模式. 東吳大學會計學系研究所碩士論文。
李宛穎. (1999). 線上銷售考量因素之研究. 國立中山大學, 企業管理研究所碩士論文, 高雄。
吳祈慶. (2014). 企業社會責任對企業形象影響關係之探討--以台灣積體電路公司為例. 銘傳大學傳播管理學系碩士論文, 1-93。
吳章瑤. (2016). 中國消費者行動購物意圖影響因素之探討。
何依珊. (2012). 企業社會責任, 企業形象與顧客忠誠度關係之研究. 元智大學經營管理碩士班 (企業管理與服務科學學程) 學位論文, 1-50。
余國維. (1997). 消費者特性與產品特性對網際網路購物意願之影響. 國立成功大學交通管理學系, 台南。
汪美香, & 黃玉棋. (1999). 消費者特性與使用網站滿意度對網際網路購物意願之影響-以南部大專生為例. 中華民國科技管理研討會論文集。
宋秀珠. (2009). 游泳俱樂部企業形象, 服務品質, 知覺價值與顧客滿意度, 顧客忠誠度之關係研究. 樹德科技大學企業管理學系碩士論文, 1-81。
张广玲, 付祥伟, & 熊啸. (2010). 企业社会责任对消费者购买意愿的影响机制研究. 武汉大学学报: 哲学社会科学版(2), 244-248。
阿里巴巴集团. (2016). <2015-2016年度阿里巴巴社会责任报告(中文).pdf>。
阿里巴巴集團. (2016). <阿里巴巴report-20150914.pdf>。
林如瑩. (2000). 風險降低策略於網路購物之研究. 國立中央大學企業管理研究所碩士論文, 1-108。
林志堅. (2010). 探討網路商店服務品質與企業形象對顧客購買意願之影響-以台糖易購網為例. 國立中山大學, 企業管理研究所碩士論文, 高雄, 1-88。
林南宏, 蔡承璋, 宋欣鴻, & 王蘭薰. (2016). 關係品質在銀行業應用的前因及其對態度忠誠與行為忠誠之競爭模型的比較性研究。
林慶村. (2005). 銀行業服務品質, 企業形象, 顧客滿意度與顧客忠誠度關聯性之研究. 朝陽科技大學企業管理系碩士論文, 1-146。
周國銀, & 張少標. (2002). SA8000: 2001 社會責任國際標準實施指南. 中國深圳: 海天。
胡凱傑, 呂明穎, & 黃美婕. (2010). 航空貨運站服務品質, 創新能力與企業形象對顧客滿意度與忠誠度之影響. International Journal, 2(1), 037-054。
侯杰泰, 温忠麟, & 成子娟. (2004). 结构方程模型及其应用 (Vol. 7): 教育科学出版社。
洪啟東. (2011). 知覺風險對網路購物意願之影響-以彰化縣中小企業員工為例. 2012年運動休閒產業管理學術 研討會論文。
徐玉燕. (2002). 消費者特徵, 企業形象與服務品質對購買決策影響之研究—以台灣地區不同零售業態加以實證. 中國文化大學企業管理學系碩士論文, 1-122。
徐明慧. (2012). 從期望失驗理論與企業社會責任探討網路購物之再購意願-以網路服飾為例. 成功大學企業管理學系學位論文, 1-98。
翁望回, 黃俊英, & 劉水深. (1988). 企業正當性之實證研究―社會責任的觀點. 管理評論, 7, 153-171。
高希均. (1985). 企業形象-良性循環的原動力. 天下雜誌,(12), 93。
高端訓. (2013). 企業社會責任對消費者購買意願影響之研究-品牌依附及品牌形象之中介效果. 臺北大學企業管理學系學位論文, 1-93。
郭淑雲. (2002). 消費者特性與網際網路購物意願關係之研究--以生鮮食品為例. 國立中興大學行銷學系學位論文, 1-90。
陳宜民, & 鍾道詮. (2002). 醫師的社會責任養成教育之我見. 應用倫理研究通訊 200201(21), 30-35。
陳柏州. (2005). 企業形象, 信任度與購買意願之關聯性研究-以東森電視購物為例. 淡江大學管理科學研究所碩士班學位論文, 1-70。
陳惟凡, 陳振楠, & 伍台國. (2016). 電子商務平臺之安全風險評估模式:植基於ISO 27001資訊安全管理系統與個人資料保護法 電腦稽核, 34, P28 - 42。
陳鉦達. (2001). 企業形象, 服務補救期望與補救後滿意度關係之研究. 中國文化大學企業管理學系暨國際企業管理研究所學位論文, 1-136。
陳澤義, 張保隆, & 張宏生. (2004). 台灣銀行業善因行銷, 外部線索對服務品質, 知覺風險與知覺價值之影響關係研究. 交大管理學報, 2, 87-118。
國家發展委員會. (104年12月15日). <104年世代數位發展現況(手冊).pdf>。
許士軍. (1987). 新加坡消費者對不同來源地產品之知覺及態度. 管理評論, 6, 5-23。
許心柔. (2014). 網路購物品牌形象, 品牌信任, 知覺價值, 知覺風險對購買意願影響之研究-以網路購買服飾商品為例. 南華大學企業管理系碩士論文, 1-99。
許惠青. (2004). 消費者知覺風險, 網站特質與賣方特質對拍賣網站購物意願影響之研究. 國立東華大學 國際企業研究所碩士論文。
許銘珊. (2009). 消費者體驗行銷, 企業形象, 消費滿意度與消費忠誠度之相關研究-以錦水溫泉飯店為例. 休閒暨觀光產業研究, 4(1), 55-67。
許黛君. (2005). 職棒球迷的認同感, 產品認知與群體規範對贊助商產品的態度及購買意願影響之研究. 朝陽科技大學企業管理系碩士班學位論文, 1-103。
張人方. (2014). 企業社會責任報告書與資金成本之關聯性. 中原大學會計研究所學位論文, 1-55。
張天常. (2011). 關係主義, 關係依賴與企業形象對組織再購意願之影響--以台灣地區汽車玻璃維修廠為例. 國立高雄應用科技大學高階經營管理研究所碩士論文, 1-99。
張正勳. (2014). 跨國網路交易平台之來源國形象、知覺風險、信任與購買意願關係之研究. 大葉大學國際企業管理學系碩士學位論文, 1-54。
張秀惠, 梁立衡, & 周文玲. (2016). 生活型態區隔、知覺風險、資訊來源與品牌忠誠之關係. 華人經濟研究, 14(2), P91 - 110。
張宏生. (2016). 台灣餐旅業社會網絡策略對信心行為之影響. 觀光與休閒管理期刊, 4(1), P10 - 21。
張簡雅文, 李明青, & 黃正魁. (2015). 以保險從業人員觀點探討保險業電子商務平台成功關鍵因素 Electronic Commerce Studies, 13(3), P355 - 376。
張懷予. (2009). 企業社會責任與行銷溝通工具, 企業特徵對購買態度影響之研究-以食品業為例: 東吳大學國際經營與貿易學系研究所碩士論文, 未出版, 臺北市。
黃正忠. (2001). 企業社會責任-滿足變遷中的期望. 臺北: 社團法人中華民國企業永續發展協會。
曾席璋, & 林隆儀. (2008). 品牌策略與企業形象對消費者購買意願的影響—涉入的干擾效果. 管理科學研究所碩士論文. 真理大學。
曾銘宗. (2016). 創造多贏的資本市場──談企業社會責任. 管理與法遵, 1(1), 1 - 10。
資策會. (1997). 電子商業答客問. 台北: 經濟部商業司。
趙忠傑, 楊子申, & 孔心怡. (2016). 國際企業社會責任趨勢與台灣未來展望. 兩岸企業社會責任與社會企業家學術期刊, 1, 74 - 89。
蔡璞, & 蔡青姿. (2006). 網路購物在知覺風險模式之建構. Retrieved, 24, 25-23。
輔仁管理評論, 23(1), P73 - 103。
鄭中平, & 許清芳. (2015). R在行為科學之應用: 雙葉書廊有限公司。
鄭紹成, 陳鉦達, & 黃仁俊. (2006). 服務保證, 價格與企業可信度對消費者購買意願之影響-以團體套裝旅遊業為例: 旅遊管理研究。
鄭富馨. (2001). 降低風險策略對消費者知覺風險和網路購物意願的影響. 國防管理學院資訊管理研究所碩士論文, 桃園縣。
鄭錫聰. (2016). 服務接觸對企業形象與顧客忠誠度之影響-關係品質之中介效果 中華創新發展期刊, 4(1), P24 - 38。
網路家庭國際資訊股份有限公司. (民國一○ 五年五月二十五日). <104年pchome財報29>。
樊祖燁, 劉芳梅, & 吳慈耘. (2014). 企業形象, 知覺價值和網站品質對旅遊網站忠誠度之影響. 企業管理學報(103), 63-89。
劉欣怡. (2013). 企業社會責任與企業形象之關聯性研究. 朝陽科技大學企業管理系學位論文, 1-103。
劉宗哲, 蘇雄義, & 李明樺. (2007). 服務品質, 價格認知, 企業形象對顧客滿意與顧客忠誠關係之研究-以香料產業為例. 品質學報, 14(4), 389-403。
劉財龍, & 郭嘉珍. (2016). 量販店價格促銷對購買意願之影響. 大仁學報, 49, P83 - 107。
劉家駒, 張慎之, 蔡雨珊, 王采微, & 吳肇堃. (2014). 網路商店印象, 消費者特徵與購買行為之研究--以網路購物中心為例. 亞東學報(34), 151-161。
劉清源. (2013). 企業社會責任、環保責任、企業形象與組織績效關聯性之研究─以國內航空周邊產業為例. 中華科技大學航空運輸研究所碩士學位論文, 1-86。
賴明政, 汪志堅, 周峰莎, & 楊燕枝. (2016). 恐懼訴求下預防調控焦點對風險知覺與因應之影響. 管理評論, 35(4), P75 - 93。
賴怡玲. (2001). 網路購物動機對決策行為之影響. 國立中山大學企業管理學系碩士論文。
賴建宏. (2002). 網路商店形象之組成構面與消費者購買行為之研究. 長庚大學企業管理研究所碩士論文。
賴森堂. (2014). 降低電子商務個人資料風險的安全事件偵測機制. 電腦稽核, 29, P49 - 61。
謝明娟. (2008). 包裝水的行銷策略與競爭力之研究--以味全公司之產品為例. 元智大學管理研究所學位論文, 1-67。
謝淑玲, 邱淑芬, & 王曉玫. (2016). 以虛擬實境技術建置電子商務網站——攀峰岩場規劃設計公司為例. 藝見學刊, 12, P99 - 110。
蘇麗娟. (2013). 台灣中小企業採行企業社會責任方式對企業形象與經營績效之關係研究. 朝陽科技大學財務金融系學位論文, 1-107。