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As an increasingly competitive industry, hospitality constantly asks
entrepreneurs to not only invest large amount of time and money, but also how to
please the ever-changing consumers while maintaining authenticity. This essay
points out the advantages of focusing on running one individual restaurant versus
a franchise. Which includes faster adaptation of marketing strategy and less
limitation on the innovation of cuisines and hardware update. The study further
discovers an effective strategy to achieve business sustainability consists of
improvement on the following areas: Space & hardware, Employee benefits,
Spatial flow of staff and customers, and refinement of food offering. This essay
hopes to shed light on how restaurant owners could problem-solve issues
encountered by those in the transitional phase of a business. This essay is unable
to cover a fuller scope of marketing strategy due to size limitation, however
further study can be undertaken particularly in the area of the impact of internet
and the importance of information transparency.
Keywords: Hospitality, Sustainable Management, Urn Roasted Chicken
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