臺灣博碩士論文加值系統

　　由於近年全球經濟快速的發展，造成人民生活品質的大幅提升，以致於人民之購物型態亦隨之改變，人們漸漸會朝向量販店或者賣場去購買生活必需用品，主要原因在於傳統賣場具有一次購足、多元化商品、價格低廉等特性，並且賣場內還設有美食街、遊樂場等休閒設施，因此，許多父母喜歡假日時在賣場內和孩子們進行休閒娛樂。但是，傳統賣場內仍存在許多缺點，例如：賣場內動線規劃不良、尋找所需商品時間過長、商品所占空間需求大等問題，因此，本研究提出一個以RFID技術為基礎之「RFID賣場服務模式」。

　　本研究將利用eM-plant系統模擬軟體建構 RFID賣場與傳統賣場之購物環境，針對「空間」、「成本」、「購物時間」三項衡量之績效指標進行比較後得知，RFID賣場服務模式相較於傳統賣場服務模式在三項績效指標表現表現上來的佳。因此，本研究所提出之RFID賣場服務模式對於消費者而言能夠更有效率地購物、賣場之購物動線將更為清楚、減少在賣場內體力之浪費等優勢；而對於賣場業者而言，則具有商品陳列空間大幅減少、更加容易掌握賣場即時銷售資訊、減少現場服務人員人數等優點。最後，本研究期望能夠藉由RFID賣場服務模式提升賣場服務滿意度、降低賣場業者在空間上、資金上與管理上之缺點。

　　As the global economy rapid development in recent years, resulting in significantly improved the quality of people''s lives, so that people''s shopping patterns have be changed, people will gradually towards the discount store or supermarket to buy the necessities of life supplies, due to the traditional stores have one-stop shopping foot, food court, and other entertainment facility, so many parents like to hypermarket with their kids in holidays. However, traditional stores still existing many shortcomings, such as, we need a lot of time to find merchandise that we need, commodity demand many space, etc.. Therefore, this research proposes an RFID technology based on the "RFID hypermarket service model".

　　This research will use eM-plant simulation system to compare traditional hypermarket model and RFID hypermarket model for the "space", "cost", "shopping time" these three performance indicators. As the result, the RFID hypermarket model is better than the old hypermarket model in three performance indicators. Hence, this research proposed new hypermarket have many advantage, for example: can reduce a lot of waiting time before customer checkout, shopping route will be more clearly, customer can be more efficiently to shopping, etc. As for the hypermarket manager, have more merchandise display space, more easily grasp the real store sales information, etc. Finally, the research expects use RFID hypermarket service model to improve service satisfaction, reduce hypermarket in space, funding and management of the shortcomings.

摘　要 i
ABSTRACT ii
誌謝 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究流程 3
第二章 文獻探討 5
2.1 無線射頻辨識技術 5
2.1.1 RFID的起源 6
2.1.2 RFID技術構成的主要元件 7
2.1.2.1 讀取器（Reader） 8
2.1.2.2 電子標籤（Tag） 8
2.1.2.3 後端資料庫 10
2.2 RFID應用於賣場服務 10
2.2.1 RFID應用於商品管理 11
2.2.2 RFID應用於賣場規劃 12
2.3 小結 13
2.3.1 賣場貨架規劃 14
2.3.2 賣場動線規劃 14
2.3.3 結帳方式規劃 14
第三章 賣場規則與服務模式建置 15
3.1 問題假設與設計概念 15
3.2 研究架構 16
3.3 研究方法與進行程序 18
第四章 RFID賣場服務模式 19
第五章 賣場系統模擬模式建立 20
5.1 eM-plant系統基本物件與工具 20
5.2 定義物件 23
5.3 所需資料之調查 24
5.4 賣場系統模式之建構 28
5.5 模擬結果及比較 30
5.5.1 「成本」之績效表現 30
5.5.2 「空間」之績效表現 31
5.5.3 「購物時間」之績效表現 33
第六章 結論與建議 35
參考文獻 37

[1]余崇豪，無線射頻辨識技術在產品展售安全監控之應用，碩士論文，國立臺北科技大學電機工程所，臺北，2009。
[2]李章義，無線射頻辨識標籤應用於血液管理之研究，碩士論文，國立雲林科技大學資訊管理所，雲林，2007。
[3]周正偉，無線射頻技術應用於圖書館館藏作業即時處理，碩士論文，國立成功大學工程科學系專班，臺南，2006。
[4]林瑋智，應用 Data Mining 及 RFID 技術於購物路徑及行為分析之研究，碩士論文，國立中興大學資訊科學所，臺中，2007。
[5]洪文政，RFID於飯店管理應用，碩士論文，國立成功大學工程科學系專班，臺南，2006。
[6]黃昌宏，RFID無線射頻識別標識系統的探討(上)，印刷新訊，2003，第49期，第7-9頁。
[7]楊志祥，無線射頻辨識系統（RFID）與條碼（Bar Code）技術效率之比較評估-以量販店結帳作業為例，碩士論文，崑山科技大學企業管理所，臺南，2005。
[8]謝長志，RFID 應用於零售賣場作業流程之研究，碩士論文，國立高雄第一科技大學行銷與流通管理所，高雄，2005。
[9]A. X. Liu and L. A. Bailey, “PAP: A privacy and authentication protocol for passive RFID tags,” Computer Communications, vol. 32, no. 7-10, 2009, pp. 1194-1199.
[10]B. Carbunar, M. K. Ramanathan, M. Koyuturk, S. Jagannathan and A. Grama, “Efficient tag detection in RFID systems,” Journal of Parallel and Distributed Computing, vol. 69, no. 2, 2009, pp. 180-196.
[11]C. Swedberg, “Grocery Retailers Test RFID-enabled Shopping Carts,” RFID journal, 2006.
[12]S. Claire, “ShelfX unveils store shelves for automating purchases,” RFID journal, 2011.
[13]F. Zheng, J. Huang and M. Meagher, “The Introduction and Design of a New Form of Supermarket: Smart Market,” International Symposium on Information Engineering and Electronic Commerce, 2009, Ternopil, pp. 608-611.
[14]J. S. Cho, S. S. Yeo and S. K. Kim, “Securing against brute-force attack: A hash-based RFID mutual authentication protocol using a secret value,” Computer Communications, vol. 34, no. 3, 2011, pp. 391-397.
[15]K. C. Yeh, R. S. Chen and C. C. Chen, “Intelligent service-integrated platform based on the RFID technology and software agent system,” Expert Systems with Applications, vol. 38, no. 4, 2011, pp. 3058-3068.
[16]K. Dastoori, B. Makin and S. Bappoo, “The effectiveness of passive RFID Tags in the presence of charged particles,” Journal of Electrostatics, vol. 67, no. 2-3, 2009, pp. 468-472.
[17]M. A. Besbes and H. Hamam, “An intelligent RFID checkout for stores,” 2011 International Conference on Microelectronics (ICM), 2011, Hammamet, pp. 1-12.
[18]M. F. M. Busu, I. Ismail, M. F. Saaid and S. M. Norzeli, “Auto-checkout system for retails using Radio Frequency Identification (RFID) technology,” 2011 IEEE Control and System Graduate Research Colloquium(ICSGRC), 2011, Shah Alam, pp. 193-196.
[19]M. Farhangmehr, S. Marques and J. Silva, “Hypermarkets versus traditional retail stores-consumers’ and retailers’ perspectives in Braga: a case study,” Journal of Retailing and Consumer Services, vol. 8, no 4, 2001, pp. 189-198.
[20]M. He, S. J. Horng, P. Fan, M. K. Khan, R. S. Run, J. L. Lai and R. J. Chen, “A fast RFID tag identification algorithm based on counter and stack,” Expert Systems with Applications, vol. 38, no. 6, 2011, pp. 6829-6838.
[21]N. Huber and K. Michael, “Minimizing Product Shrinkage across the Supply Chain using Radio Frequency Identification: a Case Study on a Major Australian Retailer,” International Conference on the Management of Mobile Business, 2007, Toronto, pp. 45.
[22]S. Aysegul, A. Nabil and D. P. Stephane, “A literature review on the impact of RFID technologies on supply chain management,” International Journal of Production Economics, vol. 128, no. 1, 2010, pp. 77-95.
[23]S. H. Liao, Y. J. Chen and Y. T. Lin, “Mining customer knowledge to implement online shopping and home delivery for hypermarkets,” Expert Systems with Applications, vol. 38, no. 4, 2011, pp. 3982-3991.
[24]T. R. Rolando, S. Agusti, A. P. M. Pablo and D. F. Josep, “Predictive protocol for the scalable identification of RFID tags through collaborative readers,” Computers in Industry, vol. 63 , no. 6, 2012, pp. 557-573.
[25]T. L. Peter, P. Leszczyc, A. Sinha and A. Sahgal, “The effect of multi-purpose shopping on pricing and location strategy for grocery stores,” Journal of Retailing, vol. 80, no. 2, 2004, pp. 85-99.
[26]W. S. Ku, K. Sakai and M. T. Sun, “The optimal k-covering tag deployment for RFID-based localization,” Journal of Network and Computer Applications, vol. 34, no. 3, 2011, pp. 914-924.
[27]W. Zeng, J. Zhao, B. Ke and Q. Wu, “Compact Microstrip RFID Tag Antenna Mountable on Metallic Objects,” Procedia Engineering, vol. 16, 2011, pp. 320-324.
[28]X. Li, T. Wang, J. Chen, J. Chen, Z. Qian, J. K. Pollard, S. Liu and J. Yu, “Customer service enhancement using passive RFID,” IEEE International Conference on Communications Technology and Applications, 2009, Beijing, pp. 5-9.
[29]X. Zhu, S. K. Mukhopadhyay and H. Kurata, “A review of RFID technology and its managerial applications in different industries,” Journal of Engineering and Technology Management, vol. 29, no. 1, 2012, pp. 152-167.
[30]Y. Rekik, E. Sahin and Y. Dallery, “Analysis of the impact of the RFID technology on reducing product misplacement errors at retail stores,” International Journal of Production Economics, vol. 112, no. 1, 2008, pp. 264-278.