臺灣博碩士論文加值系統

自1990年代起，台商因成本和腹地區位選擇考量，積極赴大陸投資。對於台商投資是否有所獲利，眾說紛紜，故本研究旨在探討赴大陸投資台商的獲利績效變異。學理上本研究以產業組織學派、資源基礎理論與制度理論作為分析的基礎。實證模型則採用變異數分析（ANOVA）、變異成份分析（Variance Component Analysis）和階層線性模型（Hierarchical Linear Modeling）。根據三項績效指標：銷售利潤率、總資產報酬率與股東權益報酬率的實證結果，三項績效指標顯示不論使用何種統計模型分析，廠商效果對廠商績效變異的解釋力最大，約13.93%~47.69%；產業效果的解釋力約為0%~15.76%；集團效果的解釋力約為7%；地區效果的解釋力約為0%~2.90%；年效果最小，僅佔0.7%。本研究證實台商赴大陸投資營運績效的差異，主因是廠商運用本身特有的資源所創造的競爭優勢所造成之。地區效果對廠商績效變異有一定的解釋，可支持制度學派理論的觀點，表示台商對大陸投資區位的選擇確實會影響廠商績效。

Based on Industry Organization Theory, Resource-View of Firm and Institutional Theory as our theoretical background, the purpose of this paper is to applied Variance Component Analysis (VCA), Hierarchical Linear Model (HLM), and Analysis of Variance Method (ANOVA) to identify the source of performance variances among Taiwanese firm in Mainland China. Under all performance variables (including ROS, ROA, and ROE), firm effects were found to explain 13.93 to 47.69 percent of variances among Taiwan firms performance in Mainland China. Industry effects accounted for 0 to 15.76 percent of performance differences. Corporate effects accounted for 7 percent of performance variances. Region effects were found to range from 0 to 2.90 percent influence. Year effects are only 0.7 percent. The main finding of this study was that firms’ performance is decided by their own specific, idiosyncratic resource and competences. Besides, region effects have clearly impact on the performance of Taiwanese firms in Mainland China due to the different environment and resource endowment.

目錄
摘要 I
Abstract II
圖目錄 IV
表目錄 IV
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究內容 7
第三節 研究流程 8
第四節 研究限制 8
第五節 研究預期成果 9
第貳章 文獻回顧 10
第一節 台商赴大陸投資發展與現況 10
第二節 廠商經營績效變異相關文獻 20
第叁章 研究方法 32
第一節 研究樣本 32
第二節 實證分析架構 38
第三節 統計分析方法 39
第肆章 實證分析 47
第一節 描述性統計結果 47
第二節 績效變異分析結果 50
第伍章 結論與建議 59
參考文獻 61
附錄 66

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